The Benefits of Personalized Marketing

Why Your Business Needs Personalized Marketing

Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into play.

Personalized marketing uses data to appeal to a specific individual. Customers want to feel as though businesses genuinely care about solving their problems. The best businesses do care, and they know how to show it through effective personalized marketing.

Relevant Content

A great thing about personalized marketing is that your customers will only receive content that matters to them. Remember that the best content is dynamic and customer specific. Relevant content keeps your audience focused and can help build trust.

Relevant Information

While everyone loves a pretty picture, your content needs to communicate something. Customers want information that's visually-pleasing and easy to understand. Remember to keep things simple when designing a video or writing a blog post. The answers to your customers' questions should be answered on the front page. The information should inform the customer and keep them wanting more. They want to know why your business is best suited for their needs. 

Anticipate Needs

Think of your website as a house with many rooms. You want your customer to visit as many rooms as possible but not every room will suit their needs. Every webpage you create must function like a designated room in a house. You can design your webpage based on your customers' interests and needs. Ask yourself, "What is the customer looking for at this stage in their journey?" For example, if they're looking for your business's credibility, be sure to spotlight testimonials on your home and/or additional page.

Understand Buyer's unique Journey

As the name suggests, personalized marketing is personal. When you work with customers on an individual basis, you have the opportunity to learn more about their unique buyer's journey. You'll be able to see where they're coming from and what they need to move forward. This is where you can naturally promote your message and offerings.

We recommend you revisit your marketing/sales funnels when working with customers on an individual basis. The same steps apply to individual customers, but with personalized marketing, the needs and outcomes for each customer may vary. It's also helpful if your personalization strategy includes information you've learned about your customer along the way i.e. websites visited, types of devices used, types of messaging/content they've responded to, etc.