The Benefits of Personalized Marketing

Why Your Business Needs Personalized Marketing Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into… Continue reading The Benefits of Personalized Marketing

Artificial Intelligence and Small Businesses

Artificial Intelligence and Small Businesses Work Together! Artificial Intelligence (AI) is made to help humans perform our jobs better. While AI has been a source of inspiration for Sci-Fi and Horror films, AI is a practical and informative tool that can work to a small business owner's advantage. AI and small businesses help each other… Continue reading Artificial Intelligence and Small Businesses

Customer Service Tactics 2020: How to Build a Facebook Chatbot

Why You Should Build a Facebook Chatbot for Your Business As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place… Continue reading Customer Service Tactics 2020: How to Build a Facebook Chatbot

Marketing Funnels for Small Businesses Explained

Everything You Need to Know about Marketing Funnels for Small Businesses As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels. Marketing funnels or sales… Continue reading Marketing Funnels for Small Businesses Explained

Conversational Marketing 101: Chat and Messaging

Use Chat and Messaging to your advantage with conversational marketing Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, "You've got Mail?" Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a… Continue reading Conversational Marketing 101: Chat and Messaging

What is A-B Testing and How Does it Help Small Businesses?

What is A-B Testing and Why do You Need it? At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as "bucket testing" compares two versions of a webpage to see which one performs better.  It's not as complicated as it sounds. Here we'll… Continue reading What is A-B Testing and How Does it Help Small Businesses?

Inbound Marketing and Public Relations in 2020

Inbound Marketing and Public Relations Go Hand-in Hand. You may have heard the terms inbound marketing and publication relations used interchangeably. Truthfully, there are a number of differences between marketing and PR, and they can all work to your advantage. But first, the basics! PR is defined as "a strategic communication process that builds mutually… Continue reading Inbound Marketing and Public Relations in 2020

Top 3 Video Marketing Tips for Small Businesses

Are you ready to grow your audience? Learn how with these top video marketing tips for small businesses Video marketing is taking the content world by storm, and small businesses can use video to their advantage. In 2020, more businesses are using video to engage with their audience. Studies show that video content will account… Continue reading Top 3 Video Marketing Tips for Small Businesses

Small Business Guide: The Best Tools Used for Big Data Analytics

Are you familiar with the tools used for Big Data Analytics? Big Data analytics is the process of analyzing market trends, complex patterns, and customer preferences so businesses can make better decisions.  Sounds complicated, right? Fortunately, Big Data can be understood through a number of helpful analytics tools so your business can stay on top… Continue reading Small Business Guide: The Best Tools Used for Big Data Analytics