Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into play.

Personalized marketing uses data to appeal to a specific individual. Customers want to feel as though businesses genuinely care about solving their problems. The best businesses do care, and they know how to show it through effective personalized marketing.

Relevant Content

A great thing about personalized marketing is that your customers will only receive content that matters to them. Remember that the best content is dynamic and customer specific. Relevant content keeps your audience focused and can help build trust.

Relevant Information

While everyone loves a pretty picture, your content needs to communicate something. Customers want information that's visually-pleasing and easy to understand. Remember to keep things simple when designing a video or writing a blog post. The answers to your customers' questions should be answered on the front page. The information should inform the customer and keep them wanting more. They want to know why your business is best suited for their needs. 

Anticipate Needs

Think of your website as a house with many rooms. You want your customer to visit as many rooms as possible but not every room will suit their needs. Every webpage you create must function like a designated room in a house. You can design your webpage based on your customers' interests and needs. Ask yourself, "What is the customer looking for at this stage in their journey?" For example, if they're looking for your business's credibility, be sure to spotlight testimonials on your home and/or additional page.

Understand Buyer's unique Journey

As the name suggests, personalized marketing is personal. When you work with customers on an individual basis, you have the opportunity to learn more about their unique buyer's journey. You'll be able to see where they're coming from and what they need to move forward. This is where you can naturally promote your message and offerings.

We recommend you revisit your marketing/sales funnels when working with customers on an individual basis. The same steps apply to individual customers, but with personalized marketing, the needs and outcomes for each customer may vary. It's also helpful if your personalization strategy includes information you've learned about your customer along the way i.e. websites visited, types of devices used, types of messaging/content they've responded to, etc.

As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We'll show you how to build a Facebook Chatbot for your business and why.

As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We'll show you how to build a Facebook Chatbot for your business and why.

The Pros of a Facebook Chatbot

Facebook Chatbots let you:

Most people have encountered a Chatbot while shopping whether they realize it or not. The best Chatbots have a personal and professional feel. Customers like it when they speak with a piece of technology that doesn’t sound or feel like a piece of technology. When building your Chatbot, be sure to strike the right balance between personal and professional communication styles. 

Save time:

As mentioned, Chatbots can save you time by interacting with customers outside of business hours. Chatbots give customers the information they need right then and there, saving you time and money.

Save time:

As mentioned, Chatbots can save you time by interacting with customers outside of business hours. Chatbots give customers the information they need right then and there, saving you time and money Identify Leads: If you play your cards right, the Facebook Chatbot can help you identify and generate leads. The Chatbot keeps a record of your customer's questions, comments, and concerns. From there you can identify the recurring interests and needs of your audience. Just think of the amazing marketing strategies this information can help inspire. 

How to Build a Facebook Chatbot for your small business

There are a number of different tools that can help you build a Facebook Chatbot. Some tools let you build your bot on your own while others build them for you. Then there are tools that offer a mixture of the two. Whatever you decide, be sure you have a conversational marketing strategy.

How to Best Use Facebook Chatbot

When you build a Facebook Chatbot for your business, you want to make sure you know how to use it! The following are a few best practices for chatbots so your hard work doesn't go to waste:

Be Personal

A successful chatbot has a personal feel so the customer feels as though they are communicating with a real person. However, it's important to have a designated human support person on staff in case the Chatbot starts experiencing technical difficulties or can't answer the customer's questions.

Be Direct

Even though your Chatbot should be fun and personal, you don't want to waste a lot of time. Be sure to have readymade responses to common questions. Customers don't want to speak with a chatbot for too long. They want to get the information they need as fast as possible.

Be Honest

Remember to be transparent with your customers about how the Chatbot works. It's important that customers know if/how their information is being shared and for what purpose. Even though your Chatbot should be fun and personal, you don't want to waste a lot of time. Be sure to have readymade responses to common questions. Customers don't want to speak with a chatbot for too long. They want to get the information they need as fast as possible.

As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels.

Marketing funnels or sales funnels are another visualization tool that can help turn leads into customers. It's a model that shows how your marketing strategy guides individuals along their buyer's journey. Marketing funnels cover everything from the customer's awareness stage to the conversion or sales stage.

Big Data analytics is the process of analyzing market trends, complex patterns, and customer preferences so businesses can make better decisions.  Sounds complicated, right? Fortunately, Big Data can be understood through a number of helpful analytics tools so your business can stay on top of the game.

Repurpose Old Content for New Leads

With the right tools, Big Data analytics is not as complicated as it sounds. Big Data analytics helps:

• Spark new revenue opportunities- Digital footprints can help businesses make better financial decisions. Big data tools that evaluate finances can show where your business should invest its money and resources.
• Improve customer service - Big data offers a lot of insights into your customers. The best tools used for big data analytics can reveal customer demographics, behavior patterns, shopping preferences, and more. Understanding how your customer/client thinks and why will improve how you engage with your customer through communication and marketing.
• Understand and outsmart your competitors-Big Data tools can help you get insights into your direct competition as well as the top leaders in your field. Applying these insights to future sales and marketing strategies can improve your business.
• Uses location to your advantage- You know how big data tools can offer insights into your customers? The same goes for your location! It's important for small businesses to focus on the pros and cons of their environment. Take time to nurture a local client base. Customers like to see that you are connected or involved in a local community. This will help you gain a loyal following which can do wonders for your social media presence.