What is SEO? Search Engine Optimization Explained

What is SEO in Digital Marketing

You know you need to write content, but are you creating the right content to position your businesses an authority? MSDS Digital Marketing specializes in auditing your existing site for improvements and finding gaps to create new content that has high value and a high return on your time and investment.

What is SEO Means?

SEO Stands for “search engine optimization.” In simple terms it is the process of improving your site to increase its visibility for relevant search within a search engine such as: Google, Yahoo, Bing etc.. This is directly connected to the success of sales, the more likely you garner attention the higher the probability you attract prospective and existing customers to your business.

MSDS takes the time to learn about your business so we can optimize your site, app, and profiles. We don’t use a cookie cutter approach

HOW DOES SEO WORK?

Search engines such as Google and Bing use computer programs to “crawl” pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of “ranking Factors or signals,” to determine the order pages should appear in the search engine.

Search Ranking Factors are considered ambassadors for the aspects of user experience. Our Pie Graph of SEO Factors Breaks down the factors into six main categories and weights them by overall importance to SEO. The most Important  to increase visibility are content creation, prescribed domains and keywords, but these are not the only factors you should focus on. Refer to Pie Graph.

The Search algorithms use these factors to surface relevant pages to provide the user with an efficient search experience. Therefore optimizing your site and content with these factors in mind will help your pages rank higher in the search results.

The Four Core Pillars Of SEO

To optimize your website our Marketers work through Technical SEO, On-page SEO, Content creation and off-page SEO to create the best result for a particular query that deserves to rank at the top of google.

Here is each one in detail:

Technical SEO- Technical SEO focuses on improving the technical structure of a website such as site speed, mobile-friendliness, crawlability, structured data, security, and indexing is just to name a few.

On-page SEO- On-page is about optimizing the SEO factors of a website so that the search engine clearly understands the content in the context. Things like H1 and meta tag optimization, image Alt tags are to name a few.

Content- Content is one of search engines main ranking factors, and without great content that properly matches the searchers intent, your rankings will struggle to perform against competitors .Off-page SEO- Think of this as brand reputation, building your reputation through link building and other tactics. The main purpose of this approach is to improve the trustworthiness of your brand in the eyes of your audience. When the search engine algorithm learns that your website is trusted by users it is more inclined to rank it in a higher position

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Best Practices for Voice Search SEO

Why Your Business Needs Voice Search SEO

Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines. Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It's a faster and easier way to search for information. It can even be safer! Many voice searches are conducted behind the wheel. This no touch option helps people get the information they need on the go without the added risk.

Why Your Business Needs to Optimize for Voice Search

It's important that you create content that's optimized for both mobile and voice search. According to Quoracreative:

Number of Digital Voice Assistants in use from 2019 and 2023 (billions)

How to SEO Your Website for Voice Search

You work hard to ensure that your website content is dynamic, personal, and SEO-driven.  There are a few things you can do to ensure that your website is optimized for voice search. The following SEO strategies will help your website get found in search engines activated by voice search.

Use Keyword Research for Voice Search

As you know, Keywords are a huge component of the perfect SEO strategy. It's important that you identify words and phrases that can help your website get found on the web. Keywords include single and multiple words, or even long-tail keywords (specific phrases) that customers are likely to type into the search engine.

Believe it or not, keywords apply to voice searches as well. The secret to keywords for voice search is to remain conversational. Keywords for voice searches are more likely to be longer and personal than keywords for the web. For example, most voice searches begin with a question. Be sure to include words such as, "How," "What," "When," "Where," and "Why." Be sure to include filler words you'd find in natural conversations such as "I," "of," "the," "to," "of."

Use Conversational Language on Your Website

Stiff or robotic content won't improve your rankings in voice search results. Natural language appeals to website visitors whether they found you by voice search or not. Be sure to include a FAQ page on your about page. You can also repurpose this information in a blog. Remember that data driven websites or customer analysis tools can help you pinpoint what your customers are searching for and how. 

Improve Loading Time on Website

Websites that take longer to load are often abandoned. Website loading has a huge impact on user retention. If your website doesn't load in a reasonable time, you are bound to lose your visitor which means you are bound to lose a sale. It's important to optimize your website loading time as much as possible.

STAYING CONNECTED WITH YOUR CUSTOMERS IN TIMES OF CRISIS

Times are hard, but there are still ways to keep your business going, even with a closed sign on the door. MSDS Entrepreneurs has resources to teach you how to:

GENERATE HIGH QUALITY LEADS ON A LIMITED BUDGET

GET STARTED WITH EMAIL MARKETING IN 5 EASY STEPS

AND WRITE A BLOG THAT CONVERTS READERS INTO LEADS USING 10 EFFECTIVE TIPS

THERE IS HOPE FOR YOUR SMALL BUSINESS TO RECOVER HERE IN TEXAS AND BEYOND. WE CAN HELP YOU MAINTAIN YOUR BUSINESS’S MARKETING STRATEGY DURING THIS TIME, TAKE A LOOK AT OUR SERVICES.