How to Drive More Traffic to Your Website

5 Proven Ways To Increase Your Website Traffic

In this article we are going to discuss top 5 ways to increase the traffic & drive visitors to your website.

Online marketplaces create many opportunities for businesses to expand their reach, reach new potential customers, and grow revenue these days. They also offer start-up businesses a medium for promoting their products and services, building customer loyalty and generating buzz around new concepts in the marketplace so drive more traffic to your website is really important.

Best Tips to increase the traffic to your website.

Are you looking for a way to increase traffic to your Website?

They are all the rage these days. However, when you start a website, it’s just a matter of time before people start taking notice of your website and what you have to offer them. But growing your website and keeping it in the spotlight will take more than great content alone. To drive traffic to your website you need an effective marketing strategy that involves both traditional and social media engagement as well as a solid plan for search engine optimization (SEO) and the development of your online brand.

We’ll show you how to drive more traffic, visitors and readers to your website without having to be a web marketing guru.

Let’s get started!

First - Add Web Push Notification 

If your website is only getting a 30 percent engagement rate and you don't know how to fix it, you're not alone. Blocked visitors are leaving without being able to find out what else you offer or what mistakes they made. But by implementing push notifications, you can start bringing them back with a personalized message that will keep them interested in eyeing up your product or service.

Click here to check out how to add web push notifications to your WordPress site by HubSpot.

1. Do Keyword Research For Your Content Strategy

These tips below will help you drive traffic to your website!

Search engines investigate your knowledge and skills to help users find content they are looking for and are used by SEO experts.

When you’re first starting out and creating content for your website, keyword research can be a big help to increase more traffic to your new website. You can use it to brainstorm keywords that might be searched for but aren’t yet on your site, and see which ones you want to target. This is why it's important to use keywords that are relevant to the topic of your articles.

If you do proper keyword research, you can get some advantages such as:

A. Find new ideas that will help you create better content and beat your competitors with better content.

B. Learn which topics will bring you traffic that represents a payout in your chosen niche.

There are a lot of free websites that will give you the tools to get the right keyword and relevant topics. We use SEMRush and Ubersuggest. These tools will help you create lots of new keyword ideas.

2. Create A Calendar

When you get your keyword research done, creating a game plan for your website will be a good idea.

Creating a calendar can help you stick to your goals to drive more traffic to your website and stay on track. There are a lot of useful tools. We use Trello to track our work progress and stay on top of the game.

Just remember, don't be too hard on yourself and be consistent with posting contents.

3. Study To Write Appealing Headlines To Drive More Website Traffic

Headlines can be very effective when they grab your audience’s attention and get them to read your post. Your headline is your chance to make the first impression on any website reader.

A good headline is what generates interest in your content. This stands out from the clutter, grabs attention, and makes it easier for people to click on your article.

A simple hack to see whether or not your headline might be in danger of going viral is to start a tweet or post, write your headline, then select the “tweet” option. If you have a good one, it will show up. If it’s one of these gems, there is hope for copywriting yet!

A good headline is often more important than the content of the article itself. For example, if you have written an amazing piece on a popular topic, your headline might not be able to draw enough attention. To learn more about how to write appealing headlines, check out these 21 viral headlines examples.

We use these tools to write creative headlines and blog titles:

A. Monster Insights - Headline Analyzer Tool

B. Optinmonster - Headline Analyzer Tool

4. To Increase Your Website Traffic Use Internal Linking

After creating contents, putting links to your contents from previous posts on your website are important. SEO experts do this and it is really important to rank your blogs higher on search engines (Google and such).

There are couple reasons that internal linking is important:

A. Google knows what your site is about, tells Google where to find content and improves your website's accessibility.

B. Increases your visibility.

All in one SEO - WordPress SEO Plugin is one of the great tools for your websites. It helps improve your rankings on Google and drive more traffic to your website.

5. To Drive Visitors Put Videos, Images To Create Appealing Content On Your Website

When you use images/ videos on your website, text around that image helps viewers understand what they're looking at. It gives more meaning and helps users understand the information they're seeing.

Infographics engage readers, especially when the topic is something they think they know but actually need to be educated on. For example, a post that discusses the best ways to go green may include an infographic with statistics on water and electricity usage. Infographics are also great because they help you to build authority on your subject matter as experts are generally better at communicating their ideas through pictures than words.

We know that not everyone is a photographer so we have some helpful websites that you can look into to increase traffic to your website:

A. Pexels

B. Unsplash

C. New Old Stock

D. Pixabay

E. Skitterphoto

Your website is important, but it isn’t the only part of running a business online. You need to learn marketing strategies that will keep people coming back to your site and encourage them to buy from you. Once you have a solid plan for attracting subscribers and increasing traffic to your website, you’ll want more ideas for growing your business.

We hope these tips will help you drive more traffic to your website. 

As a digital marketing agency, we’ll provide SEO-strategies, make your website more visible, get leads and more.

To learn more about us, visit our website!

MAKE YOUR BRAND STAND OUT IN THE COMPETITION

How to make your brand stand out?

You must be worried about that in a world where competition claims to take the first spot, it can be difficult to build your own identity. But don't worry, with our customized marketing plan we will tell you how to make your brand stand out in a crowd of competitors. Contact Us

Do you think you are slowly lagging in the competition? Losing your market identity will cost you in certain aspects.

  1. Your business might not develop to its full potential.
  2. You are not seeing an increase in your customer base
  3. You are not meeting your sales goals
  4. Marketing plans might fail
Don't you worry, as we are here to save you and pull you up to the top of the competition. We have a team of experts and a genius marketing team who will bring success to your business. 

We understand the importance of the SERP (search engine results page) position, and we will help you rank your brand higher in Google and other SERPs. Let us guide you in overcoming all the obstacles and skyrocket your business to the top. 

If you are searching for digital marketing in Houston & Spring Tx, you have come to the right place. We have a pretty simple way to make your brand visible to a large-scale audience and help you connect with them. 

Website with a Clear Marketing Message To Make Your Brand Stand Out

  1. Our experts will create a brand new website for your small business  that will help you connect with your target audience base.
  2. A personal story always sells. We will curate your brand story in a creative way that will drive your customer to do business with you.

Search Engine Optimization for Google

SEO or Search Engine Optimization for Google is the process of optimizing your website and web presence for certain keywords that your target audience would search for & increase the traffic to your website. We are a local SEO company that can boost:

  1. Your online presence, including the backend of your website 
  2. Web content
  3. Offsite factors such as reviews, local listings, and so on to make your brand stand out

Social Media Marketing to reach out to your potential customers

We will provide you with a comprehensive, data-driven social media marketing plan and analysis. Build your brand awareness across the internet and create meaningful connections with your target audience and followers through social media marketing.  Our social media marketing experts can assist you to boost your brand visibility and integrity!

Blogging

Blogging is the most powerful digital marketing tool. Blogging gives people a reason to visit your business website and learn more about your brand this is one of the best technique to make your brand stand out. We provide added value with every blog post. Let’s bring significant ROI to your business. 

Google My Business Management

Your GMB listing will be the first impression clients will have towards your company. By partnering with MSDS, you can turn that first impression into a long-term relationship. We will help you reach new customers fast, convert more leads, and have steady growth in Houston & Spring, TX.

Website Speed Optimization and Core Web Vital

Core Web Vitals are a bunch of factors that Google considers essential in a website's overall user experience. A slow website can miss out on conversions and revenue. If you are asking yourself, "Is my site fast enough to convert an audience into long-term customers?" then we are your solution. We will take care of your website speed optimization and core web vital so you can get more leads and reach. Contact Us to Know More

Digital Marketing Services for One and All

In a competitive market, each and every brand should have the potential to deserve equal opportunities. Marketing is not just for large-scale companies, which have been there for centuries. It is one and for ALL

It is an essential part of your business plan that you cannot avoid at any cost. This is why; MSDS is here to help business owners like you. In a crowd full of big companies, we recognize the start-ups, the medium-scales, and the newcomers. We provide digital marketing in spring as our experts work hard for your brand until you get the results you want. 

This is what we provide to help you climb to the top of the market:

  1. We have extensive knowledge in the field of digital marketing and its branches.
  2. Marketing tools to skyrocket your brand’s visibility and integrity
  3. The ins and outs of social media
  4. Essential keyword research
  5. Content writing
  6. Website developers

Kickstart Your Marketing Plan Today

So, what are you waiting for? If you also want to make your brand stand out in the competition, we have it all ready; now it is your turn to drop a message and get started. 

Our Process

  1. Fill out the contact us Form
  2. Our team will reach out to you to your email provided within 24 Hours
  3. Set up 30 minute meeting to go over goals 
  4. Presenting Proposal within 24 hours of the meeting 

Our services come with no contract and full transparency of our efforts. We work effortlessly so you can enjoy the benefits of having a strong digital marketing presence. Never feel like a small business owner in a pool of giant brands because we can help you become one soon!

To make your brand stand out we will help you to:

  1. Increase awareness
  2. Generate Qualified Leads
  3. Rank higher on your focused keyword
  4. Different styles of branding to be unique
  5. Testimonials
  6. Client logos
  7. Contact us form

Our process is as simple as the ABCD

Audit your website/digital presence

  1. Begin 90 days of Strategy Implementation
  2. Curate Content and Analyze strategy
  3. Dashboard to Monitor your progress
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MSDS Digital Marketing: Let's Get Results!

Increase Your ROI With MSDS Digital Marketing

We know you're tired of looking at your website as just another expense. Are you ready to turn it into an asset that will increase qualified traffic by 300% in only four months and actually help you see a return on your investment? Are you ready to build a trustworthy brand, and do it quickly? 

MSDS CONTENT MARKETING SERVICES 

We know how important ROI is for your business—and we have got 20 years of combined experience to help make it happen. That's why MSDS Digital Marketing is here to assist you. With our expertise, you'll never be left in the dark about what we're doing with your site: every step is backed up by comprehensive reporting, with real numbers and live updates so you can see how your campaign is progressing. 

We also offer a full spectrum of digital marketing solutions, including- 

Using social media, you can build relationships with customers, learn what they're looking for in a product or service and get immediate feedback on your products and services.

MSDS Digital Marketing- Result oriented digital marketing services

Regardless of whether you're looking to drive traffic or establish an online presence for your business, our team is here to support you every step of the way. Our customer service is absolutely transparent, so when you reach out to us today and begin working with us on your campaign, you'll always know exactly where things stand.

We are offering money-back guarantee and a 40% discount for a short period. Our team of innovative marketing entrepreneurs will offer you the most cutting-edge, state-of-the-art digital marketing strategies available today. Our creative strategists and lovable account experts will work to develop and execute a digital marketing strategy that is custom-fit to increase qualified traffic to your website by 300%. You tried the rest… now try the best!

Contact us today!

Why Your Business Needs PPC Management

Pay Per Click (PPC) Marketing Can Help Your Business Thrive

Take a moment and think about your latest internet search. Chances are you found what you were looking for on the first search engine results page (SERP). Now, what if you didn’t find what you were looking for on the first page? Did you click on the next SERP or did you change your search all together? Either way, how and where a website appears in a SERP matters. Google has received over 2.3 trillion searches in 2020 so far. When it comes to rankings, there are many things the Google algorithm must take into consideration. One marketing truth remains the same: all businesses want their website to appear at the top of the results page. Pay-Per-Click (PPC) Marketing is a surefire way to get your business’ website to appear in the top of the results page of top search engines such as Google, Yahoo, or Bing. This is done through search engine ads that help drive traffic to your website. In PPC advertising, the advertiser pays the publisher a sum every time a user clicks on the ad. Yes, Pay Per Click advertising can be expensive. But PPC advertising and management is not an expense. It’s an investment. When you choose PPC Management services, expect to see results right away. You can expect to an increase in your overall KPIs after your first month of PPC Management. According to Google, businesses earn an average revenue of $2 for every $1 spent on Google Ads.

Why Hire a PPC Manager

Okay, so now you know that PPC Management can help businesses grow. But how do you know if such an investment is right for your business. Ask yourself the following:

  • Does your business have an in-house marketing team?
  • As a business owner, do you have time to oversee the complex PPC Management Process?
  • Do you consider yourself an expert in online advertising?

If you answered no to one or more of the questions, then we highly recommend you invest in PPC Management services.

Pay Per Click (PPC) Marketing Provides

Google Search Ads

Google Search Ads gets your company at the top of the search results. Our Google Search Ads are complete with industry-focused keywords so your ads remain competitive and popular on the Google Search engine queries.

Monitoring

We monitor your ads’ performance so you don’t have to! If a certain strategy does not lead to the right results, we will make adjustments to your campaign so your business can see an increase in traffic right away.

A/B Testing

At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as “bucket testing” compares two versions of a webpage to see which one performs better.

Competitive Analysis

Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company. In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing. Our PPC Management Services monitors competition through SEO analysis tools.

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Why Customer Experience Still Matters & How to Use It

Importance Of Customer Experience For Business

Customer experience is really important for the business. This strategy helps you focus your marketing efforts on how the customer is experiencing your products or services. If a potential customer expresses interest in a product or service, you want to meet their needs every step of the way. COVID-19 has dramatically changed the marketing world, but one thing remains the same: the customer’s overall experience reflects how you conduct business. If you delight and inspire your customers, they will do the promotional work for you. A satisfied customer is more likely to leave a positive review or testimonial. If you don’t have a customer experience strategy, we recommend you start one right away. According to the Temkin Group, companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. The bottom line is this: your business needs your customers. Their influence is invaluable.

How to Build an Important Customer Experience Strategy in 2022

Have a Reputation Management Plan

If you want to build a great customer experience strategy, then you’re going to need tools to manage reviews. We recommend you invest in either a pro reputation management software or service. Reputation management services help your business stay on top of positive and negative reviews, so your business doesn’t suffer. A reputation management plan will help you cover every aspect of customer reviews, empowering you to use them to your business’s advantage.

Make Changes Based on Reviews

Customers want to see that businesses are transparent and flexible. If you receive several negative reviews about a product or service, then you should probably return to the drawing board and implement a better strategy. It’s good to scan reviews for constructive feedback. Even a positive review can inspire room for improvement. For example, say a customer was satisfied with your website development services but wished they’d had more of a say in the design process. Perhaps you could revise your initial website questionnaire to make the questions more detailed and focused on the customer.

Show off your skills!

One those glowing reviews start coming in, be sure to show them off! You can post positive reviews and/or testimonials on your website. Be sure to promote them through your social media channels as well. Many companies make use of #testimonialtuesdays to spotlight a valued customer. Promotional posts foster community within your existing following and can help welcome new people as well.

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Ways Your Business Can Build a Virtual Community during the Pandemic

Virtual Community Can Help Your Business Thrive

The power of technology helps us stay connected in unprecedented ways. For almost two decades, the internet has helped human beings stay in contact from all over the world. The rise of social media has revolutionized the way we socialize, receive, and process information. Needless to say, the digital age is constantly evolving. The novel coronavirus known as COVID-19 has caused an increase in technological use. With more brick-and-mortar businesses shutting down and employees turning to their computers as their primary source of income, how we interact online has become more important than ever before. It’s important that businesses of all kinds sustain a nurturing and successful virtual community. A virtual community impacts employees and customers. Zoom is the most common online meeting tool. From universities to telehealth, online meetings, appointments, and festivities have become the norm. We gathered three fun and easy ways to build a virtual community during these times. If there’s one thing this year has taught us, it’s that we’re in this together.

Host a Virtual Party or Gala

What better way to safely connect with new and potential customers than to safely P-A-R-T-Y? Online parties or galas are a great way to promote your message and make your loyal following feel included. Consider making your party Members or Subscribers only. Start with the founder or CEO expressing words of gratitude. This is a great way to support and thank your following. With Zoom, you can even create breakout rooms so Members can get to know one another without the pressure of speaking in front of everyone.

Host a Live Q&A with Customers

COVID-19 has led to a surge in educational content across all industries. Now that most people are working from home, many individuals are considering a career change or at the very least learning a new skill. Why not host a monthly Q&A with your clients and/or following? You can use this time to connect with followers and answer whatever questions or concerns they may have about your services. It’s also a great way to give company updates, promote new offerings, etc. Live Q&As via Zoom are great for social media. Remember that video marketing is taking the world by storm. These sessions can help you stay ahead of the game!

Hold Monthly Online Cocktail Hours with Employees

Don’t forget about your team! Build a virtual community for your faithful and hardworking employees, they deserve some fun too. Why not host a virtual monthly meetup/cocktail hour with your team? These private meetings are a great to let off some steam and check-in with how your team is adjusting to the new normal. If you are the founder or CEO, be sure to take some time for yourself. Self-care is a necessary component in upholding a positive virtual community.

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Top Working From Home Tips

Are You Up to Date on the Best Working From Home Tips and Strategies?

The global spread of COVID-19 is keeping people indoors. According to the CDC, basic hygiene practices and social distancing measures can help lessen the spread of the novel coronavirus. The duration and impact of the virus has impacted the workplace indefinitely. More and more workers are conducting their business from home. While remote working and learning has its advantages, long term social isolation presents new challenges for employees and business owners. Perhaps working at home is taxing on your personality, or you’re struggling to balance family and work life in these times. The good news is there are many things you can do at home to keep you inspired and energized. The world may have slowed down, but business has not! The most important thing you can do while working from home is establish boundaries. Ask yourself when, where, and how you’re going to work each day. Maybe you’re an early riser who likes to get everything done before the kids are done with online school. Maybe your mind is more active in the late afternoons or early evenings, so it’s easier for you to work within that timeframe. No matter your preferred working style, the point is to make your environment as conducive as possible. Check out these other tips to help you stay on top of your game!

Top Working From Home Tips

Schedule Breaks

If your company’s work schedule is not flexible about when you work, be sure to schedule your breaks accordingly. We recommend that you take your breaks in their entirety. It’s best to take your breaks away from the screens. Blue light exposure from digital screens is a growing concern. You don’t want to strain your eyes or get a migraine. Working at home should be safe and comfortable.

Leave Home

If you can safely leave your home throughout the day, it’s worth it. Since the closure of so many brick and mortar businesses, we’ve lost the in-person connection that makes up a workplace. Consider meeting up with someone for lunch or coffee. We recommend meeting in a public outdoor space where you can safely social distance. A change of scenery can help with creativity and productivity as well.

Ask for Help

Remember, you are not in this alone. We recommend you take advantage of as many resources as possible during these times. If you’re struggling with a COVID-19 related work issue, changes are your co-workers or employers have experienced something similar. We also recommend looking into a variety of COVID-19 mental health resources to get through these times. You don’t have to pretend like everything is fine. We are all in new territory. The important thing is to get the support you need sooner than later.

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Top 5 Virtual Networking Practices

Top 5 Virtual Networking Practices

COVID-19 may have sent us indoors, but business has not slowed down. Remote workers and business owners are working harder than ever to meet their customers’ needs and goals. Virtual Networking keeps businesses and customers connected. Before COVID-19 virtual networking did not mean what it does today. Now, remote workers and business owners are expected to connect with their current and new following in unprecedented ways. Since April 2020, more than 300 million people use Zoom. It’s hard to find just one person who hasn’t used Zoom at least a handful of times since the start of the coronavirus outbreak.

While Zoom may have its advantages, it also comes with limitations business owners must overcome. Virtual networking helps business owners overcome the challenges of remote learning and working. The following are a few ways your business can connect with its following and team through virtual networking:

Live Competitions & Games

Who doesn’t love a healthy dose of competition every now and then? We’re used to participating in games and events in person. However, a live virtual competition is a great way to connect with your audience. Consider having individuals on your team give a 5-10 minute presentation to the audience on a similar topic, like a product or offering. Ask your audience to vote for their favorite presentation. You could even take it a step further by selecting one lucky winner from the audience to receive a discount on said product or offering.

Livestream Lectures

What better way to connect with your audience than by going live? According to techjury.com, Videos on social media generate 1200% more shares than texts and images. Going live creates a sense of urgency among your viewers. They are more likely to tune in live as they don’t want to miss out on important information.

Tutorials

Educational content is taking the world by storm. A great to connect with current and/or new followers is to show them what you’re all about! If you’re selling a product or service, consider creating a fun and informative video tutorial you can promote on your website and social media channels. Be sure your tutorial is personable but sticks to the point. You don’t want to lose your audience by going off topic, or presenting dry and unhelpful information.

Online Giveaways

Giveaways are an excellent virtual networking practice! Consider throwing a hashtag contest, photo contest, themed giveaway contest, coupons, and more! You could even flat out ask what your customers would love to receive in the coming year(s). Giveaways inspire followers to promote your services. Be sure to promote these giveaways on your social media channels.

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The Benefits of Rapid Web Design

The Benefits of Rapid Web Design

Let’s say you just started a business. Perhaps your website either needs a makeover or a new website all together. As a business owner, you don’t have time to wait a month or longer for a web design or development company to get it right. If you want to compete in today’s digital world, then you need a fast and visually-pleasing website right away. Your customers won’t wait around for the right website to appear. Why should you?

With Rapid Web Design, you get the results you’re looking for right away. You want to invest in a company that will help you build your dreams fast. Did you know that  94% of first impressions relate to a website’s design and function and 89% of consumers shop with a competitor after a poor user experience and 74% of users are more likely to return to mobile-friendly websites. (Info courtesy of webfx.com)

In other words, you want to ensure that your website is visually pleasing, easy to use, and mobile friendly. Understandably, companies spend a long time on making these details just right. But did you know that these components and more can be achieved in just under 7 days?

MSDS Offers Affordable & Rapid Web Design

Because we care about your time and value, our team will deliver you a quality, SEO-driven website in less than 7 days. We offer your business the following:

Template website design

A website template is a pre-designed resource that shows the layout and features of your potential website. Web templates make web design faster and smarter for developers and small business owners. Templates are built through HTML And CSS and may include features such as banners, titles, round images, etc.

Mobile Responsive Designs:

In today’s mobile-driven world, templates cater to smartphones and other mobile devices. Over 1.2 billion people access the internet from their smartphones (Source: Pixel Union). This has had a tremendous impact on ecommerce in recent years. Customers now expect a user-friendly online shopping experience. If your website is not mobile-friendly or intuitive, you will lose potential customers.

Web copywriting (700 words per page):

WordPress sites are easy to use, highly customizable, and cost-effective. But not everyone is a tech wiz, and when you choose MSDS you don’t have to be. Let us handle the technical details so you can focus on your goals.

WordPress Website Maintenance:

In today’s mobile-driven world, templates cater to smartphones and other mobile devices. Over 1.2 billion people access the internet from their smartphones (Source: Pixel Union). This has had a tremendous impact on ecommerce in recent years. Customers now expect a user-friendly online shopping experience. If your website is not mobile-friendly or intuitive, you will lose potential customers.

Video Placement:

As you might have heard, video marketing is taking the world by storm. Not only do you want your website to feature videos, you want to ensure they are implemented in the right place. Our team will ensure that your videos are relevant and easy to watch so you don’t alienate new visitors.

Consultation:

Remember you are not in this alone! We are here for you every step of the way. Our consultation services are cost-effective and readily available. We charge by the hour. This way you only pay for what you need!

And more! Call today to schedule a free consultation

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Online Reputation Management

How Online Reputation Management Help Your Business Grow 

Why Online Reputation Management?

While the customer may always be right, your business’s reputation is not in their hands. Reputation management puts you in charge of your business’s good name. Reputation Management services should be comprehensive. A Reputation Manager oversees every aspect of customer reviews so you can use them to your advantage.

Did You Know?

  • The average consumer reads 10 reviews before deciding whether or not they trust a business
  • Just one negative review can lead to a potential decrease in lead generation
  • Without a reputation management strategy, your business is vulnerable to spam, shame, and slander
  • Negative reviews can hurt your team’s confidence and morale
  • Positive reviews can empower your team and lead to an increase in sales

There’s no way around it. Consumer buying behavior is largely based upon customer reviews. You can’t please everybody. In this sense, negative reviews are inevitable, even if your business hasn’t done anything wrong. It’s scary to think that a few bad comments can sink your business.

Online Reputation Management Puts You in Control

MSDS Entrepreneurs offers Online Reputation Management so your business can soar. We help you:

  • Respond to customer reviews on 150 third party sites in one convenient platform
  • Create and design support tickets for reviews that need fast solutions
  • Develop auto-responses to reviews based on pre-defined parameters
  • Review negative review alerts
  • Motivate employees with an employee leader board to track staff-related ratings

THE POWER OF POSITIVE TESTIMONIALS AND REVIEWS

A great way to attract and sustain your client base is to promote your testimonials. When you sprinkle testimonials throughout your website, you earn your customer’s trust. Testimonials add an emotional, human component to your services. They provide as much information as statistics without alienating your customers with numbers, charts, etc. According to strategicfactory.com, Ninety-two percent of people said that they read testimonials when considering a purchase.  Potential customers tend to trust testimonials as much as they would a positive review. Why? Because a good testimonial tells your business’s story in the customer’s own words.

Writing a positive testimonial is an act of vulnerability for the customer. They are allowing their personal experiences to be seen by strangers. This act of vulnerability proves that your business is worth the risk and can help change people’s lives. Pro-Tip: Don’t feel the need to limit your testimonials to just one section of your website. A great way to boost your rankings and attract new customers is to scatter a testimonial or two throughout your website. Google likes testimonials because they prove your business is trustworthy and in demand.

MSDS is a digital marketing agency in Houston, Texas. We are a team of experts with over 20 years of experience in information technology, business development, web design and marketing. WE offer our clients high quality inbound marketing solutions that are designed to help them grow their businesses. As a part of our commitment to client success, we are taking control of protecting your reputation with reputation management services. WE use a single dashboard to generate, monitor, manage, and market customer reviews and ratings for your business. To learn more about how we can help manage your business’s reputation, contact us today.

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