Mastering the Marketing Funnel: Driving Business Growth with Strategic Content

In today's competitive digital landscape, businesses need an effective marketing funnel to guide potential customers through the buyer's journey. By strategically leveraging content across various stages of the funnel, you can attract, engage, and convert leads into loyal customers. In this blog, we will explore each stage of the marketing funnel and provide real-life examples to help you understand how to optimize your content strategy for maximum impact.

Awareness: Attracting Potential Customers

  1. The first stage of the marketing funnel is all about creating awareness and capturing the attention of your target audience. To achieve this, focus on generating informative and engaging content that addresses their pain points and interests. Examples of content that work well at this stage include:

Interest: Engaging and Educating

  1. Once you have captured the audience's attention, it's crucial to keep them engaged and interested in your brand. This stage involves providing more in-depth information, demonstrating your expertise, and building credibility. Here are some content ideas for nurturing interest:

Consideration: Nurturing Leads

  1. At this stage, potential customers are actively evaluating different options and considering whether to make a purchase. Your content should focus on addressing their specific needs and concerns, establishing trust, and positioning your brand as the ideal solution. Examples of content that can help nurture leads include

Conversion: Converting Leads into Customers

  1. This is the stage where leads are ready to make a purchase decision. Your content should provide a clear call to action, removing barriers or objections and guiding them toward conversion. Content ideas for this stage include:

Retention: Building Customer Loyalty

  1. Once you've successfully converted leads into customers, it's essential to focus on building long-term relationships and fostering customer loyalty. Content that can help with retention includes:

Advocacy: Turning Customers into Brand Advocates

  1. Happy and satisfied customers can become your most powerful marketing assets. Encourage them to become brand advocates by providing exceptional experiences and opportunities for them to share their positive feedback. Content ideas for advocacy include:

By strategically aligning your content with each marketing funnel stage, you can effectively drive business growth, attract new customers, and foster long-term loyalty. Remember, understanding your target audience, and their needs, and delivering valuable, relevant content are the keys to a successful marketing funnel. So, start optimizing your content strategy today and watch your business. MSDS Digital Marketing is your partner and guide and believes in when you grow, we grow. Our passion lies in helping small businesses excel using the tools and platforms that can be overwhelming for small business owners. Our mantra is to deliver business owners like you peace of mind so that you can run your business knowing your digital presence is in good hands. 

Finding a Balance: How to Use Social Media Without Feeling Overwhelmed

Are you feeling overwhelmed with posting on social media? Are you feeling like social media is taking over your life?

I feel the same way.

If you are like me, you have realized that there are a lot of social media platforms out there, and it is hard to keep up with them all.

And, if you are not using them correctly or not getting enough engagement from your audience, then it can be even harder.

Social media is a great way to connect with your audience but can also be overwhelming—especially if you're new to the space. But don't worry! Here are some simple steps to get yourself started on your social media journey.

Create a social media strategy.

Before you get started, it's important to define your goals. Are you trying to grow an audience? Increase sales? Generate leads? Once these are clear in your mind, it'll be much easier for us to create a strategy that works for them.

Once we know where we're headed, we need to figure out who our audience is. Are they millennials or Baby Boomers? Do they live in rural areas or urban centers? What are their pain points and interests--and how can those inform our content creation process (hint: it should)?

Next up: define the brand voice and tone of voice used on social media platforms like Facebook, Instagram and Twitter by answering questions such as "Who am I talking too?" "What do I want them thinking about when they see my content?" And lastly...

Set up the right social accounts.

Social media can be confusing, so it's important that you create accounts for the right platforms and use them correctly. Here are some tips:

Post consistently and regularly.

The point of social media is to engage with your audience and build a community. If you're posting once a week or even once a day but only when it's convenient for you (and not when people are actually looking at their feeds), then there won't be much engagement happening.

Posting consistently will help keep people coming back to see what else is going on in your life or business. It also gives them an opportunity to get involved with the conversation by liking or commenting on posts--something that can lead directly to sales conversions!

While there's no right answer as far as how often is too often (it depends on how active your audience is), we recommend posting at least twice per day during normal working hours and no more than three times per day total across all platforms combined (including Facebook) if possible.

Use analytics to track success.

The first step to understanding your social media strategy is to look at the data. Analytics can help you see what content is working and what isn't, which time of day works best for posting, how many people engage with your posts and more.

There are several tools available that make it easy for anyone--even those without technical skills--to understand their analytics reports in an intuitive way. Some of these include:

Create a content calendar.

A content calendar is a great way to track your posts and ensure they're being shared at the right time. It's also a useful tool for planning your social media strategy so that you can post consistently while still ensuring each post has its unique value.

The first step in creating a content calendar is to decide how many days per week you want to post, then set aside time (or multiple times per day) that works best for you when writing and scheduling posts. You can use any number of tools for this: Google Calendar, iCalendar files (.ics), or Excel spreadsheets--the choice is yours! Just make sure whatever system works best for you makes sense from an organizational standpoint and an aesthetic one (iCalendar files tend not be easy on the eyes).

Create an editorial and content calendar in tandem with your Social Media Strategy.

An editorial calendar is a tool that helps you plan out your social media content. It can be used to organize posts by date, or by category, or both. The content calendar is similar but focuses more on the type of post you'll be sharing: photos? Videos? Quotes? Events? A combination of all four?

The best way to use them together is by creating one big master calendar that includes both editorial and content plans--and then using each separately as needed. If you're working with a team in your organization (or even just yourself), this will help everyone stay organized and ensure that nothing goes awry when it comes time for execution!

Research your audience and industry trends to stay ahead of the curve when creating content for your platform(s).

Research your audience and industry trends to stay ahead of the curve when it comes to creating content for your platform(s).

This step is crucial to understand who your target market is, what they want and need from you, and how they interact online. This research will help inform what type of content should be produced (e.g., video vs text posts) as well as where it should be posted on social media channels.

It's also important that you keep up-to-date with industry trends so that you're not left behind when competitors come out with new ideas or products/services!

Pinpoint which days you're most likely to post (and which days you're not).

The second step is to pinpoint which days you're most likely to post (and which days you're not). To do this, set up a calendar and schedule your social media check-ins for the next four weeks. This will help ensure that your social media posts go out on time and that you don't forget about them.

If you have multiple accounts and want to manage them all at once, consider using an app like Buffer or Hootsuite instead of scheduling individual posts in Google Calendar.

Make it easy on yourself by setting up some systems that will make it easier to post quality content on your own schedule consistently.

If you want to build a social media presence and grow your audience, it's important to get into the habit of posting regularly. But if posting isn't something you enjoy doing or feels like a chore, then chances are good that your content will suffer.

To help make things easier on yourself (and ensure consistent engagement with your audience), it's worth setting up some systems that will make it easier to consistently post quality content on your schedule. 


It's not easy to keep up with all of your social media accounts, but it's worth the effort. A well-rounded social media strategy will help you attract new customers and keep them coming back for more. In this article, we've covered some of the most important elements of creating a successful campaign--from creating a content calendar that works with your Social Media Strategy to tracking analytics so that you know what works best for each platform. Remember: consistency is key!

Maximizing Your Website Potential: The Power of GoDaddy and WordPress

Are you ready to take your website to the next level? Look no further than the dynamic duo of GoDaddy and WordPress. As individual platforms, they are already powerhouse tools for website creation and management. But when used together, their combined capabilities are unbeatable. In this article, we'll explore the endless possibilities of harnessing the power of GoDaddy and WordPress to create a website that is both visually stunning and highly functional. So buckle up and get ready to unleash the full potential of your website!

Why GoDaddy and WordPress are a Winning Combination for Your Website?

When it comes to building and managing a website, there are countless tools and platforms to choose from. However, GoDaddy and WordPress stand out as a winning combination for a number of reasons.

First and foremost, GoDaddy offers an incredibly user-friendly platform for domain registration, web hosting, and website building. With intuitive interfaces and a wide range of customization options, even beginners can create professional-looking websites in no time.

But where GoDaddy truly shines is in its partnership with WordPress. WordPress is one of the most popular content management systems in the world, and for good reason. It's incredibly flexible and can be used to create everything from simple blogs to complex e-commerce websites.

When you combine the power of GoDaddy with the flexibility of WordPress, the possibilities are endless. Here are just a few reasons why this combination is a winning choice for your website:

  1. Easy installation: With GoDaddy's one-click WordPress installation, getting started with WordPress has never been easier. You don't need any technical expertise to get your website up and running quickly.
  2. Customizable themes: GoDaddy offers a wide range of customizable WordPress themes, so you can find one that perfectly fits your brand and aesthetic.
  3. Built-in security: GoDaddy provides robust security features to protect your website from hackers and malware. And since WordPress is an open-source platform, it's constantly being updated to address security concerns.
  4. SEO-friendly: Both GoDaddy and WordPress are optimized for search engines, so your website will be more likely to rank highly in search results.
  5. E-commerce integration: If you want to sell products or services on your website, GoDaddy and WordPress make it easy to set up an online store with WooCommerce.

How to Use GoDaddy and WordPress to Optimize Your Website's Performance

A website that performs well is essential for success, and GoDaddy and WordPress offer a range of tools and features to help you optimize your website's performance. By taking advantage of these tools and following these tips, you can ensure that your website is fast, functional, and user-friendly.

By following these tips and taking advantage of GoDaddy and WordPress's features, you can ensure that your website is optimized for performance and user experience.

Final Words: Maximizing Your Website's Potential with GoDaddy and WordPress

In conclusion, GoDaddy and WordPress offer powerful tools to optimize your website's performance. And, for those seeking a cost-effective way to develop and design their website, MSDS now offers a service for $95 a month. This service includes custom design, development, hosting, and maintenance. By partnering with MSDS and using the features provided by GoDaddy and WordPress, you can maximize your website's potential and achieve success for your business or personal brand.


How to make your brand stand out?

You must be worried about that in a world where competition claims to take the first spot, it can be difficult to build your own identity. But don't worry, with our customized marketing plan we will tell you how to make your brand stand out in a crowd of competitors.
Contact Us

Do you think you are slowly lagging in the competition? Losing your market identity will cost you in certain aspects.

  1. Your business might not develop to its full potential.
  2. You are not seeing an increase in your customer base
  3. You are not meeting your sales goals
  4. Marketing plans might fail

Don't you worry, as we are here to save you and pull you up to the top of the competition. We have a team of experts and a genius marketing team who will bring success to your business. 

We understand the importance of the SERP (search engine results page) position, and we will help you rank your brand higher in Google and other SERPs. Let us guide you in overcoming all the obstacles and skyrocket your business to the top. 

If you are searching for digital marketing in Houston & Spring Tx, you have come to the right place. We have a pretty simple way to make your brand visible to a large-scale audience and help you connect with them. 

Website with a Clear Marketing Message To Make Your Brand Stand Out

  1. Our experts will create a brand new website for your small business  that will help you connect with your target audience base.
  2. A personal story always sells. We will curate your brand story in a creative way that will drive your customer to do business with you.

Search Engine Optimization for Google

SEO or Search Engine Optimization for Google is the process of optimizing your website and web presence for certain keywords that your target audience would search for & increase the traffic to your website. We are a local SEO company that can boost:

  1. Your online presence, including the backend of your website 
  2. Web content
  3. Offsite factors such as reviews, local listings, and so on to make your brand stand out

Social Media Marketing to reach out to your potential customers

We will provide you with a comprehensive, data-driven social media marketing plan and analysis. Build your brand awareness across the internet and create meaningful connections with your target audience and followers through social media marketing.  Our social media marketing experts can assist you to boost your brand visibility and integrity!


Blogging is the most powerful digital marketing tool. Blogging gives people a reason to visit your business website and learn more about your brand this is one of the best technique to make your brand stand out. We provide added value with every blog post. Let’s bring significant ROI to your business. 

Google My Business Management

Your GMB listing will be the first impression clients will have towards your company. By partnering with MSDS, you can turn that first impression into a long-term relationship. We will help you reach new customers fast, convert more leads, and have steady growth in Houston & Spring, TX.

Website Speed Optimization and Core Web Vital

Core Web Vitals are a bunch of factors that Google considers essential in a website's overall user experience. A slow website can miss out on conversions and revenue. If you are asking yourself, "Is my site fast enough to convert an audience into long-term customers?" then we are your solution. We will take care of your website speed optimization and core web vital so you can get more leads and reach.
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Digital Marketing Services for One and All

In a competitive market, each and every brand should have the potential to deserve equal opportunities. Marketing is not just for large-scale companies, which have been there for centuries. It is one and for ALL

It is an essential part of your business plan that you cannot avoid at any cost. This is why; MSDS is here to help business owners like you. In a crowd full of big companies, we recognize the start-ups, the medium-scales, and the newcomers. We provide digital marketing in spring as our experts work hard for your brand until you get the results you want. 

This is what we provide to help you climb to the top of the market:

  1. We have extensive knowledge in the field of digital marketing and its branches.
  2. Marketing tools to skyrocket your brand’s visibility and integrity
  3. The ins and outs of social media
  4. Essential keyword research
  5. Content writing
  6. Website developers

Kickstart Your Marketing Plan Today

So, what are you waiting for? If you also want to make your brand stand out in the competition, we have it all ready; now it is your turn to drop a message and get started. 

Our Process

  1. Fill out the contact us Form
  2. Our team will reach out to you to your email provided within 24 Hours
  3. Set up 30 minute meeting to go over goals 
  4. Presenting Proposal within 24 hours of the meeting 

Our services come with no contract and full transparency of our efforts. We work effortlessly so you can enjoy the benefits of having a strong digital marketing presence. Never feel like a small business owner in a pool of giant brands because we can help you become one soon!

To make your brand stand out we will help you to:

  1. Increase awareness
  2. Generate Qualified Leads
  3. Rank higher on your focused keyword
  4. Different styles of branding to be unique
  5. Testimonials
  6. Client logos
  7. Contact us form

Our process is as simple as the ABCD

Audit your website/digital presence

  1. Begin 90 days of Strategy Implementation
  2. Curate Content and Analyze strategy
  3. Dashboard to Monitor your progress

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MSDS Digital Marketing: Let's Get Results!

Increase Your ROI With MSDS Digital Marketing

We know you're tired of looking at your website as another expense. Are you ready to turn it into an asset that will increase qualified traffic by 300% in only four months and help you see a return on your investment? Increase your ROI with MSDS Digital Marketing, build a trustworthy brand, and do it quickly. 


We know how important ROI is for your business—and we have got 20 years of combined experience to help make it happen. That's why MSDS Digital Marketing is here to assist you. With our expertise, you'll never be left in the dark about what we're doing with your site: every step is backed up by comprehensive reporting, with real numbers and live updates so you can see how your campaign is progressing. 

We also offer a full spectrum of digital marketing solutions, including- 

Using social media, you can build relationships with customers, learn what they're looking for in a product or service and get immediate feedback on your products and services.

MSDS Digital Marketing- Result-oriented digital marketing services

Whether you're looking to drive traffic or establish an online presence for your business, our team is here to support you every step of the way. Our customer service is transparent, so when you reach out to us today and begin working with us on your campaign, you'll always know exactly where things stand.

We offer a money-back guarantee and a 40% discount for a short period. Our team of innovative marketing entrepreneurs will offer you the most cutting-edge, state-of-the-art digital marketing strategies available today. Our creative strategists and lovable account experts will work to develop and execute a digital marketing strategy that is custom-fit to increase qualified traffic to your website by 300%. You tried the rest… now try the best!

Contact us today!

Why Your Business Needs PPC Management

Pay Per Click (PPC) Marketing Can Help Your Business Thrive

Take a moment and think about your latest internet search. Chances are you found what you were looking for on the first search engine results page (SERP). Now, what if you didn’t find what you were looking for on the first page? Did you click on the next SERP or did you change your search all together?
Either way, how and where a website appears in a SERP matters. Google has received over 2.3 trillion searches in 2020 so far. When it comes to rankings, there are many things the Google algorithm must take into consideration. One marketing truth remains the same: all businesses want their website to appear at the top of the results page.
Pay-Per-Click (PPC) Marketing is a surefire way to get your business’ website to appear in the top of the results page of top search engines such as Google, Yahoo, or Bing. This is done through search engine ads that help drive traffic to your website. In PPC advertising, the advertiser pays the publisher a sum every time a user clicks on the ad.
Yes, Pay Per Click advertising can be expensive. But PPC advertising and management is not an expense. It’s an investment. When you choose PPC Management services, expect to see results right away. You can expect to an increase in your overall KPIs after your first month of PPC Management. According to Google, businesses earn an average revenue of $2 for every $1 spent on Google Ads.

Why Hire a PPC Manager

Okay, so now you know that PPC Management can help businesses grow. But how do you know if such an investment is right for your business. Ask yourself the following:

  • Does your business have an in-house marketing team?
  • As a business owner, do you have time to oversee the complex PPC Management Process?
  • Do you consider yourself an expert in online advertising?

If you answered no to one or more of the questions, then we highly recommend you invest in PPC Management services.

Pay Per Click (PPC) Marketing Provides

Google Search Ads

Google Search Ads gets your company at the top of the search results. Our Google Search Ads are complete with industry-focused keywords so your ads remain competitive and popular on the Google Search engine queries.


We monitor your ads’ performance so you don’t have to! If a certain strategy does not lead to the right results, we will make adjustments to your campaign so your business can see an increase in traffic right away.

A/B Testing

At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as “bucket testing” compares two versions of a webpage to see which one performs better.

Competitive Analysis

Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company. In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing. Our PPC Management Services monitors competition through SEO analysis tools.

Why Customer Experience Still Matters & How to Use It

Importance Of Customer Experience For Business

Customer experience is really important for the business. This strategy helps you focus your marketing efforts on how the customer is experiencing your products or services. If a potential customer expresses interest in a product or service, you want to meet their needs every step of the way.
COVID-19 has dramatically changed the marketing world, but one thing remains the same: the customer’s overall experience reflects how you conduct business. If you delight and inspire your customers, they will do the promotional work for you. A satisfied customer is more likely to leave a positive review or testimonial.
If you don’t have a customer experience strategy, we recommend you start one right away.
According to the Temkin Group, companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. The bottom line is this: your business needs your customers. Their influence is invaluable.

How to Build an Important Customer Experience Strategy in 2022

Have a Reputation Management Plan

If you want to build a great customer experience strategy, then you’re going to need tools to manage reviews. We recommend you invest in either a pro reputation management software or service. Reputation management services help your business stay on top of positive and negative reviews, so your business doesn’t suffer. A reputation management plan will help you cover every aspect of customer reviews, empowering you to use them to your business’s advantage.

Make Changes Based on Reviews

Customers want to see that businesses are transparent and flexible. If you receive several negative reviews about a product or service, then you should probably return to the drawing board and implement a better strategy. It’s good to scan reviews for constructive feedback. Even a positive review can inspire room for improvement. For example, say a customer was satisfied with your website development services but wished they’d had more of a say in the design process. Perhaps you could revise your initial website questionnaire to make the questions more detailed and focused on the customer.

Show off your skills!

One those glowing reviews start coming in, be sure to show them off! You can post positive reviews and/or testimonials on your website. Be sure to promote them through your social media channels as well. Many companies make use of #testimonialtuesdays to spotlight a valued customer. Promotional posts foster community within your existing following and can help welcome new people as well.







Ways Your Business Can Build a Virtual Community during the Pandemic

Virtual Community Can Help Your Business Thrive

The power of technology helps us stay connected in unprecedented ways. For almost two decades, the internet has helped human beings stay in contact from all over the world. The rise of social media has revolutionized the way we socialize, receive, and process information. Needless to say, the digital age is constantly evolving.
The novel coronavirus known as COVID-19 has caused an increase in technological use. With more brick-and-mortar businesses shutting down and employees turning to their computers as their primary source of income, how we interact online has become more important than ever before.
It’s important that businesses of all kinds sustain a nurturing and successful virtual community. A virtual community impacts employees and customers. Zoom is the most common online meeting tool. From universities to telehealth, online meetings, appointments, and festivities have become the norm.
We gathered three fun and easy ways to build a virtual community during these times. If there’s one thing this year has taught us, it’s that we’re in this together.

Host a Virtual Party or Gala

What better way to safely connect with new and potential customers than to safely P-A-R-T-Y? Online parties or galas are a great way to promote your message and make your loyal following feel included. Consider making your party Members or Subscribers only. Start with the founder or CEO expressing words of gratitude. This is a great way to support and thank your following. With Zoom, you can even create breakout rooms so Members can get to know one another without the pressure of speaking in front of everyone.

Host a Live Q&A with Customers

COVID-19 has led to a surge in educational content across all industries. Now that most people are working from home, many individuals are considering a career change or at the very least learning a new skill. Why not host a monthly Q&A with your clients and/or following? You can use this time to connect with followers and answer whatever questions or concerns they may have about your services. It’s also a great way to give company updates, promote new offerings, etc. Live Q&As via Zoom are great for social media. Remember that video marketing is taking the world by storm. These sessions can help you stay ahead of the game!

Hold Monthly Online Cocktail Hours with Employees

Don’t forget about your team! Build a virtual community for your faithful and hardworking employees, they deserve some fun too. Why not host a virtual monthly meetup/cocktail hour with your team? These private meetings are a great to let off some steam and check-in with how your team is adjusting to the new normal. If you are the founder or CEO, be sure to take some time for yourself. Self-care is a necessary component in upholding a positive virtual community.






Top Working From Home Tips

Are You Up to Date on the Best Working From Home Tips and Strategies?

The global spread of COVID-19 is keeping people indoors. According to the CDC, basic hygiene practices and social distancing measures can help lessen the spread of the novel coronavirus.
The duration and impact of the virus has impacted the workplace indefinitely. More and more workers are conducting their business from home. While remote working and learning has its advantages, long term social isolation presents new challenges for employees and business owners.
Perhaps working at home is taxing on your personality, or you’re struggling to balance family and work life in these times. The good news is there are many things you can do at home to keep you inspired and energized. The world may have slowed down, but business has not!
The most important thing you can do while working from home is establish boundaries. Ask yourself when, where, and how you’re going to work each day. Maybe you’re an early riser who likes to get everything done before the kids are done with online school. Maybe your mind is more active in the late afternoons or early evenings, so it’s easier for you to work within that timeframe.
No matter your preferred working style, the point is to make your environment as conducive as possible. Check out these other tips to help you stay on top of your game!

Top Working From Home Tips

Schedule Breaks

If your company’s work schedule is not flexible about when you work, be sure to schedule your breaks accordingly. We recommend that you take your breaks in their entirety. It’s best to take your breaks away from the screens. Blue light exposure from digital screens is a growing concern. You don’t want to strain your eyes or get a migraine. Working at home should be safe and comfortable.

Leave Home

If you can safely leave your home throughout the day, it’s worth it. Since the closure of so many brick and mortar businesses, we’ve lost the in-person connection that makes up a workplace. Consider meeting up with someone for lunch or coffee. We recommend meeting in a public outdoor space where you can safely social distance. A change of scenery can help with creativity and productivity as well.

Ask for Help

Remember, you are not in this alone. We recommend you take advantage of as many resources as possible during these times. If you’re struggling with a COVID-19 related work issue, changes are your co-workers or employers have experienced something similar. We also recommend looking into a variety of COVID-19 mental health resources to get through these times. You don’t have to pretend like everything is fine. We are all in new territory. The important thing is to get the support you need sooner than later.






Top 5 Virtual Networking Practices

Top 5 Virtual Networking Practices

COVID-19 may have sent us indoors, but business has not slowed down. Remote workers and business owners are working harder than ever to meet their customers’ needs and goals. Virtual Networking keeps businesses and customers connected.
Before COVID-19 virtual networking did not mean what it does today. Now, remote workers and business owners are expected to connect with their current and new following in unprecedented ways. Since April 2020, more than 300 million people use Zoom. It’s hard to find just one person who hasn’t used Zoom at least a handful of times since the start of the coronavirus outbreak.

While Zoom may have its advantages, it also comes with limitations business owners must overcome. Virtual networking helps business owners overcome the challenges of remote learning and working. The following are a few ways your business can connect with its following and team through virtual networking:

Live Competitions & Games

Who doesn’t love a healthy dose of competition every now and then? We’re used to participating in games and events in person. However, a live virtual competition is a great way to connect with your audience. Consider having individuals on your team give a 5-10 minute presentation to the audience on a similar topic, like a product or offering. Ask your audience to vote for their favorite presentation. You could even take it a step further by selecting one lucky winner from the audience to receive a discount on said product or offering.

Livestream Lectures

What better way to connect with your audience than by going live? According to, Videos on social media generate 1200% more shares than texts and images. Going live creates a sense of urgency among your viewers. They are more likely to tune in live as they don’t want to miss out on important information.


Educational content is taking the world by storm. A great to connect with current and/or new followers is to show them what you’re all about! If you’re selling a product or service, consider creating a fun and informative video tutorial you can promote on your website and social media channels. Be sure your tutorial is personable but sticks to the point. You don’t want to lose your audience by going off topic, or presenting dry and unhelpful information.

Online Giveaways

Giveaways are an excellent virtual networking practice! Consider throwing a hashtag contest, photo contest, themed giveaway contest, coupons, and more! You could even flat out ask what your customers would love to receive in the coming year(s). Giveaways inspire followers to promote your services. Be sure to promote these giveaways on your social media channels.