Marketing Funnels for Small Businesses Explained
Everything You Need to Know about Marketing Funnels for Small Businesses
As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels.
Marketing funnels or sales funnels are another visualization tool that can help turn leads into customers. It’s a model that shows how your marketing strategy guides individuals along their buyer’s journey. Marketing funnels cover everything from the customer’s awareness stage to the conversion or sales stage.
Marketing Funnels are great for small businesses because they help you really understand and connect with your current audience. They help you plan, implement, and assess certain strategies so you can grow your audience and boost sales.
The Stages of Marketing Funnels
Marketing funnels are an easy and structured approach to getting more customers. You just need to know the stages! The following stages will help you create the best funnel for your business.
Attract or awareness is the first and largest stage of your marketing funnel. It’s big for a reason! The attraction stage consists of marketing campaigns and consumer research. It’s all about how you drive traffic to your website. An effective attraction stage is the beginning of lead generation. It takes note of how information is being given and received to potential customers. It’s important for business owners to know how they’re currently driving traffic to their website and/or social media pages.
The best way to get traffic to your site is by creating consumer-focused, SEO driven content.
The second stage to successful marketing funnels is the nurture/engagement stage. This is where you can show off all your great content! Remember that at this stage your content must be dynamic and customer-specific. You can engage with a certain type of customer through landing pages, email drips/marketing, review management, and more.
At the conversion stage, your customer already has some intent. They understand what you’re about and are interested in pursuing a purchase or offering further. At this stage, it’s important to keep your customer’s interest alive. Remember you haven’t made a sale just yet! Be sure your customer is aware of why and how your business will satisfy their specific needs.
Now that you know how to attract and nurture your clients with inbound marketing, we are excited to share this crucial next step with you.
It’s all about….DELIGHT!
Imagine getting to make someone’s day and grow your business all at once. You do this by achieving customer delight. Customer delight creates a memorable customer experience.
This is the part where you get to see all your hard work pay off! But first, you must exceed your customer’s expectations through exceptional branding, products, and customer service. You accomplish this by meeting your customer’s every need, wish, desire, etc.
It’s hard work but the results will be worth it! Customer approval can lead to future prospects and a better reputation. A simple way to know whether or not your Delight is on the right track is to see if/how many customers are responding to your events, surveys, email campaigns, or sending referrals.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
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