How to Drive More Traffic to Your Website

5 Proven Ways To Increase Your Website Traffic

In this article we are going to discuss top 5 ways to increase the traffic & drive visitors to your website.

Online marketplaces create many opportunities for businesses to expand their reach, reach new potential customers, and grow revenue these days. They also offer start-up businesses a medium for promoting their products and services, building customer loyalty and generating buzz around new concepts in the marketplace so drive more traffic to your website is really important.

Best Tips to increase the traffic to your website.

Are you looking for a way to increase traffic to your Website?

They are all the rage these days. However, when you start a website, it’s just a matter of time before people start taking notice of your website and what you have to offer them. But growing your website and keeping it in the spotlight will take more than great content alone. To drive traffic to your website you need an effective marketing strategy that involves both traditional and social media engagement as well as a solid plan for search engine optimization (SEO) and the development of your online brand.

We’ll show you how to drive more traffic, visitors and readers to your website without having to be a web marketing guru.

Let’s get started!

First - Add Web Push Notification 

If your website is only getting a 30 percent engagement rate and you don't know how to fix it, you're not alone. Blocked visitors are leaving without being able to find out what else you offer or what mistakes they made. But by implementing push notifications, you can start bringing them back with a personalized message that will keep them interested in eyeing up your product or service.

Click here to check out how to add web push notifications to your WordPress site by HubSpot.

1. Do Keyword Research For Your Content Strategy

These tips below will help you drive traffic to your website!

Search engines investigate your knowledge and skills to help users find content they are looking for and are used by SEO experts.

When you’re first starting out and creating content for your website, keyword research can be a big help to increase more traffic to your new website. You can use it to brainstorm keywords that might be searched for but aren’t yet on your site, and see which ones you want to target. This is why it's important to use keywords that are relevant to the topic of your articles.

If you do proper keyword research, you can get some advantages such as:

A. Find new ideas that will help you create better content and beat your competitors with better content.

B. Learn which topics will bring you traffic that represents a payout in your chosen niche.

There are a lot of free websites that will give you the tools to get the right keyword and relevant topics. We use SEMRush and Ubersuggest. These tools will help you create lots of new keyword ideas.

2. Create A Calendar

When you get your keyword research done, creating a game plan for your website will be a good idea.

Creating a calendar can help you stick to your goals to drive more traffic to your website and stay on track. There are a lot of useful tools. We use Trello to track our work progress and stay on top of the game.

Just remember, don't be too hard on yourself and be consistent with posting contents.

3. Study To Write Appealing Headlines To Drive More Website Traffic

Headlines can be very effective when they grab your audience’s attention and get them to read your post. Your headline is your chance to make the first impression on any website reader.

A good headline is what generates interest in your content. This stands out from the clutter, grabs attention, and makes it easier for people to click on your article.

A simple hack to see whether or not your headline might be in danger of going viral is to start a tweet or post, write your headline, then select the “tweet” option. If you have a good one, it will show up. If it’s one of these gems, there is hope for copywriting yet!

A good headline is often more important than the content of the article itself. For example, if you have written an amazing piece on a popular topic, your headline might not be able to draw enough attention. To learn more about how to write appealing headlines, check out these 21 viral headlines examples.

We use these tools to write creative headlines and blog titles:

A. Monster Insights - Headline Analyzer Tool

B. Optinmonster - Headline Analyzer Tool

4. To Increase Your Website Traffic Use Internal Linking

After creating contents, putting links to your contents from previous posts on your website are important. SEO experts do this and it is really important to rank your blogs higher on search engines (Google and such).

There are couple reasons that internal linking is important:

A. Google knows what your site is about, tells Google where to find content and improves your website's accessibility.

B. Increases your visibility.

All in one SEO - Wordpress SEO Plugin is one of the great tools for your websites. It helps improve your rankings on Google and drive more traffic to your website.

5. To Drive Visitors Put Videos, Images To Create Appealing Content On Your Website

When you use images/ videos on your website, text around that image helps viewers understand what they're looking at. It gives more meaning and helps users understand the information they're seeing.

Infographics engage readers, especially when the topic is something they think they know but actually need to be educated on. For example, a post that discusses the best ways to go green may include an infographic with statistics on water and electricity usage. Infographics are also great because they help you to build authority on your subject matter as experts are generally better at communicating their ideas through pictures than words.

We know that not everyone is a photographer so we have some helpful websites that you can look into to increase traffic to your website:

A. Pexels

B. Unsplash

C. New Old Stock

D. Pixabay

E. Skitterphoto

Your website is important, but it isn’t the only part of running a business online. You need to learn marketing strategies that will keep people coming back to your site and encourage them to buy from you. Once you have a solid plan for attracting subscribers and increasing traffic to your website, you’ll want more ideas for growing your business.

We hope these tips will help you drive more traffic to your website. 

As a digital marketing agency, we’ll provide SEO-strategies, make your website more visible, get leads and more.

To learn more about us, visit our website!

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How to make your brand stand out?

You must be worried about that in a world where competition claims to take the first spot, it can be difficult to build your own identity. But don't worry, with our customized marketing plan we will tell you how to make your brand stand out in a crowd of competitors. Contact Us

Do you think you are slowly lagging in the competition? Losing your market identity will cost you in certain aspects.

  1. Your business might not develop to its full potential.
  2. You are not seeing an increase in your customer base
  3. You are not meeting your sales goals
  4. Marketing plans might fail
Don't you worry, as we are here to save you and pull you up to the top of the competition. We have a team of experts and a genius marketing team who will bring success to your business. 

We understand the importance of the SERP (search engine results page) position, and we will help you rank your brand higher in Google and other SERPs. Let us guide you in overcoming all the obstacles and skyrocket your business to the top. 

If you are searching for digital marketing in Houston & Spring Tx, you have come to the right place. We have a pretty simple way to make your brand visible to a large-scale audience and help you connect with them. 

Website with a Clear Marketing Message To Make Your Brand Stand Out

  1. Our experts will create a brand new website for your small business  that will help you connect with your target audience base.
  2. A personal story always sells. We will curate your brand story in a creative way that will drive your customer to do business with you.

Search Engine Optimization for Google

SEO or Search Engine Optimization for Google is the process of optimizing your website and web presence for certain keywords that your target audience would search for & increase the traffic to your website. We are a local SEO company that can boost:

  1. Your online presence, including the backend of your website 
  2. Web content
  3. Offsite factors such as reviews, local listings, and so on to make your brand stand out

Social Media Marketing to reach out to your potential customers

We will provide you with a comprehensive, data-driven social media marketing plan and analysis. Build your brand awareness across the internet and create meaningful connections with your target audience and followers through social media marketing.  Our social media marketing experts can assist you to boost your brand visibility and integrity!


Blogging is the most powerful digital marketing tool. Blogging gives people a reason to visit your business website and learn more about your brand this is one of the best technique to make your brand stand out. We provide added value with every blog post. Let’s bring significant ROI to your business. 

Google My Business Management

Your GMB listing will be the first impression clients will have towards your company. By partnering with MSDS, you can turn that first impression into a long-term relationship. We will help you reach new customers fast, convert more leads, and have steady growth in Houston & Spring, TX.

Website Speed Optimization and Core Web Vital

Core Web Vitals are a bunch of factors that Google considers essential in a website's overall user experience. A slow website can miss out on conversions and revenue. If you are asking yourself, "Is my site fast enough to convert an audience into long-term customers?" then we are your solution. We will take care of your website speed optimization and core web vital so you can get more leads and reach. Contact Us to Know More

Digital Marketing Services for One and All

In a competitive market, each and every brand should have the potential to deserve equal opportunities. Marketing is not just for large-scale companies, which have been there for centuries. It is one and for ALL

It is an essential part of your business plan that you cannot avoid at any cost. This is why; MSDS is here to help business owners like you. In a crowd full of big companies, we recognize the start-ups, the medium-scales, and the newcomers. We provide digital marketing in spring as our experts work hard for your brand until you get the results you want. 

This is what we provide to help you climb to the top of the market:

  1. We have extensive knowledge in the field of digital marketing and its branches.
  2. Marketing tools to skyrocket your brand’s visibility and integrity
  3. The ins and outs of social media
  4. Essential keyword research
  5. Content writing
  6. Website developers

Kickstart Your Marketing Plan Today

So, what are you waiting for? If you also want to make your brand stand out in the competition, we have it all ready; now it is your turn to drop a message and get started. 

Our Process

  1. Fill out the contact us Form
  2. Our team will reach out to you to your email provided within 24 Hours
  3. Set up 30 minute meeting to go over goals 
  4. Presenting Proposal within 24 hours of the meeting 

Our services come with no contract and full transparency of our efforts. We work effortlessly so you can enjoy the benefits of having a strong digital marketing presence. Never feel like a small business owner in a pool of giant brands because we can help you become one soon!

To make your brand stand out we will help you to:

  1. Increase awareness
  2. Generate Qualified Leads
  3. Rank higher on your focused keyword
  4. Different styles of branding to be unique
  5. Testimonials
  6. Client logos
  7. Contact us form

Our process is as simple as the ABCD

Audit your website/digital presence

  1. Begin 90 days of Strategy Implementation
  2. Curate Content and Analyze strategy
  3. Dashboard to Monitor your progress
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MSDS Digital Marketing: Let's Get Results!

Increase Your ROI With MSDS Digital Marketing

We know you're tired of looking at your website as just another expense. Are you ready to turn it into an asset that will increase qualified traffic by 300% in only four months and actually help you see a return on your investment? Are you ready to build a trustworthy brand, and do it quickly? 


We know how important ROI is for your business—and we have got 20 years of combined experience to help make it happen. That's why MSDS Digital Marketing is here to assist you. With our expertise, you'll never be left in the dark about what we're doing with your site: every step is backed up by comprehensive reporting, with real numbers and live updates so you can see how your campaign is progressing. 

We also offer a full spectrum of digital marketing solutions, including- 

  • Local SEO service- Local SEO is a must for every business today. Over the years, it has become clear that Google wants searchers to find local businesses and services, so creating a local online presence is vital.
  • GMB listings- GMB listing is the most important part of any SEO campaign. It is also one of the most common mistakes made by business owners, who create GMB listings only to abandon them. The result is a ranking that never changes and eventually disappears from the SERPs. 
  • Social media marketing- Social media marketing is no longer optional. It's a vital component of your business growth strategy. Social media gives you the power to reach your audience and engage with them in ways that weren't possible before.

Using social media, you can build relationships with customers, learn what they're looking for in a product or service and get immediate feedback on your products and services.

  • Google/ Facebook ads- One of the best ways to increase your sales is to advertise your products on Facebook and Google. Both companies have a large audience and can help you reach and engage with your customers more effectively.
  • New/revamp websites with CMS- Our professional web design team can help you build your new website from the ground up using one of the best content management systems (CMS) on the market today. With a CMS, non-technical staff can easily manage and maintain information on the site without needing to know HTML or programming languages. The result is a more dynamic website that can be frequently updated with relative ease.
  • Hosting security- Hosting security is one of the most important things that you need to consider when you are hosting your site. You want your site to be secure and safe, but even if you do what you can, your host may still be making it vulnerable. When you know the importance of hosting security, you know what to look for in a web host and how to get the protection that you need.

MSDS Digital Marketing- Result oriented digital marketing services

Regardless of whether you're looking to drive traffic or establish an online presence for your business, our team is here to support you every step of the way. Our customer service is absolutely transparent, so when you reach out to us today and begin working with us on your campaign, you'll always know exactly where things stand.

We are offering money-back guarantee and a 40% discount for a short period. Our team of innovative marketing entrepreneurs will offer you the most cutting-edge, state-of-the-art digital marketing strategies available today. Our creative strategists and lovable account experts will work to develop and execute a digital marketing strategy that is custom-fit to increase qualified traffic to your website by 300%. You tried the rest… now try the best!

Contact us today!

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What is SEO? Search Engine Optimization Explained

What is SEO in Digital Marketing

You know you need to write content, but are you creating the right content to position your businesses an authority? MSDS Digital Marketing specializes in auditing your existing site for improvements and finding gaps to create new content that has high value and a high return on your time and investment.

What is SEO Means?

SEO Stands for “search engine optimization.” In simple terms it is the process of improving your site to increase its visibility for relevant search within a search engine such as: Google, Yahoo, Bing etc.. This is directly connected to the success of sales, the more likely you garner attention the higher the probability you attract prospective and existing customers to your business.

MSDS takes the time to learn about your business so we can optimize your site, app, and profiles. We don’t use a cookie cutter approach


Search engines such as Google and Bing use computer programs to “crawl” pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of “ranking Factors or signals,” to determine the order pages should appear in the search engine.

Search Ranking Factors are considered ambassadors for the aspects of user experience. Our Pie Graph of SEO Factors Breaks down the factors into six main categories and weights them by overall importance to SEO. The most Important  to increase visibility are content creation, prescribed domains and keywords, but these are not the only factors you should focus on. Refer to Pie Graph.

The Search algorithms use these factors to surface relevant pages to provide the user with an efficient search experience. Therefore optimizing your site and content with these factors in mind will help your pages rank higher in the search results.

The Four Core Pillars Of SEO

To optimize your website our Marketers work through Technical SEO, On-page SEO, Content creation and off-page SEO to create the best result for a particular query that deserves to rank at the top of google.

Here is each one in detail:

Technical SEO- Technical SEO focuses on improving the technical structure of a website such as site speed, mobile-friendliness, crawlability, structured data, security, and indexing is just to name a few.

On-page SEO- On-page is about optimizing the SEO factors of a website so that the search engine clearly understands the content in the context. Things like H1 and meta tag optimization, image Alt tags are to name a few.

Content- Content is one of search engines main ranking factors, and without great content that properly matches the searchers intent, your rankings will struggle to perform against competitors .Off-page SEO- Think of this as brand reputation, building your reputation through link building and other tactics. The main purpose of this approach is to improve the trustworthiness of your brand in the eyes of your audience. When the search engine algorithm learns that your website is trusted by users it is more inclined to rank it in a higher position

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What Is Social Media Marketing (SMM)

Let's First Understand What Social Media Is

To begin, if any of you all have yet to be involved with the hype, social media basically involves multiple web platforms centered upon socializing with others.

Social Media has been around for quite some time since the development of the internet. Technically, the ability to email others is considered a form of social media. For example, if any of you all have heard of Myspace, you already have an idea about what a social media website entails. Many of you may have your own social media accounts or know of others who do. These can include sites such as Facebook, Twitter, Instagram, WordPress, and Reddit. However, on Thursday I am going to be discussing the use of specific, currently favored websites and applications.

How Business Operation Is Involved By Social Media

The underlining theme to this topic is the "social" aspect. The ability to search profiles of individuals or groups has become accessible to businesses as well. All sorts of establishments have created their own profile to network with potential and present clients. These businesses vary in the service industries of food, clothing, jewelry, and even media. Media is an influential form of communicating, especially as technological advances continue. Photography, music, and videos can all be incorporated with sharing information about your business.

How Best Is Social Media Marketing?

People who have a smartphone, computer, laptop, or tablet consistently presume to find others involved. Anyone who has ever gone to a search engine to review somewhere to eat, somewhere to stay, somewhere to shop, and so forth, also expects other people to have left their input or opinion. If there happens to be a profile or a site where real people are not providing commentary necessary to assess, there is going to be a disappointment for the searcher and business owner. We all want to know details before we make a decision to purchase a product or service. More than likely, we end up on some Facebook, Yelp, or blog page giving a personal testimony by multiple individuals to determine commitment to buy or pass. Everyone cares about what everyone else has to say even if they want to go against the popular viewpoint.

Who cares? EVERYONE!

Social Media resources make it easier for you to reach out to everyone you possibly can. There are methods of how to conduct your social media activity to boost the benefits of your business. Those will be discussed on Thursday as well.

We hope this introduction peaked the interest of you lovely readers and you must have cleared all your doubts regarding what social media marketing is.

Have a wonderful day & Thank you for reading!






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Thinking Again About LinkedIn


As a professional networking outlet, LinkedIn ranks as one of the highest. Yes, LinkedIn is comparable with Facebook. However, LinkedIn is the more serious of the two. People use LinkedIn for business matters more than Facebook. LinkedIn provides qualified paths of discovery and communication (ESPECIALLY LOCALLY)!!! By incorporating this social media source, we see the potential to act on for enhancing our businesses.

If you have yet to create a LinkedIn account, open a new tab or window, and follow along. For those who already have an account, hopefully, there will be some refreshing ideas you too can follow along with and update your profile!


I am positive there is a day each month, at least once, someone known or not reminds us of the impact a first impression can leave. Of course, that makes perfect sense! More than ever in the modern age first impressions initiates continuance.

Within the Social Media Realm, coming across a profile, instantly we are looking to see if we should keep reading about the individual, research the company further, view more photographs, navigate through their history or connections, and quite possibly add them into your connections as well.

In order to reach that result of another follower, and a serious one at that, we must have a profile that engages the audiences we seek. Visuals are the most captivating forms of attention grabbing-even more so than words.

All the forms of communication and convincing another, visual representations are the most compelling. Find the best images of you; such as a headshot. Establish an attractive and complementary banner to match your profile picture. Remember to have your profile best represent you, your personality, and uniqueness. I feel mine needs more updating.

Switching to a headshot from a full body photograph with illegible information already shines a better light. Basically, the previous photograph is of me standing next to my final results of the music study I mention in my first blog post. Though it is professional and flattering, it is not a clear representation of me. The other bummer is incorporating a bland and basic banner. My recent changes are good; they can be better.


For web development within a social media profile such as LinkedIn, this is an additional form of portraying personalities.  Essentially this specifically means to say who you are and what you do with indications the information is worth their time and interest. Once more, I believe there is room to enhance my background and latest involvements.

My direction is towards my future. I still include my past experiences in correlation with what I do now and what I will do in the next few years. I see myself on a film set and I want those who have experience in that line of work, that come across my LinkedIn profile, to be aware of this. Your businesses' future is evidently in need of awareness. Yes, it is appropriate to include previous work. Even more quality is inside what is it you are specializing in at this time, as well as where you plan on it taking you.



Precisions and detail of what it is you specifically specialize in simply exhibits your focus. Using keywords in the headline is an appropriate setting for your line of action. (This is a part of my exploration. I am still searching for my niche).Of course, you want to include every other awesome mastery attributing to your career development. Give the viewers the best of the best and leave out the rest.


The fact of the matter using LinkedIn is to discover and gain leads. Generating your leads will become easier with the advanced features LinkedIn provides or other companies provide. Sales Navigator is my promotion of choice. The programming allows you to specify your target audience and their demographics. Establishing where your leads will be found, what they are doing, and who they know will manifest your goals reachable than simply using Facebook Marketplace.

This portion is essentially the UTILIZATION I discuss in last weeks Facebook Blog post.

Target Audience:  Serious, Qualified, Business representatives and ADULTS. Content:  Maybe a meme-a-day is going to keep your next lead away-UNLESS, it is your niche to work with Meme Creators-then obviously, you need to post more than a meme-a-day! #thosearerookienumbers #wolfofwallstreet Truly though, provide distinct information with visual captivation for your target audience. They will be ecstatic to communicate further. Timing: Tuesday morning at about 8 AM, Wednesday morning at about 10 AM & 3 PM, and Thursday 11 AM involves peak traffic for most LinkedIn users. Take advantage of having material ready to share, on those days, and in that time frame. The middle of the week for us business workers is prime time. A possible goal to utilize timing is to find a lead Tuesday morning, lock it down by Friday, and celebrate on the weekend!

I appreciate the time You all have taken to read this weeks post. Next week will be information on another popular social media platform. A little birdie is giving me signals to talk about them in my next blog. Hope You all will join me then! For now, PLEASE,



Perhaps the company I blog for too: https://www.linkedin.com/company/msds-entrepreneurs/







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Best Practices for Voice Search SEO

Why Your Business Needs Voice Search SEO

Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines. Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It's a faster and easier way to search for information. It can even be safer! Many voice searches are conducted behind the wheel. This no touch option helps people get the information they need on the go without the added risk.

Why Your Business Needs to Optimize for Voice Search

It's important that you create content that's optimized for both mobile and voice search. According to Quoracreative:

  • 80% of users used a mobile device to search the internet in 2019
  • 40% of online transactions are done using a mobile device
  • US mobile search ad spending was estimated at 28.12 Billion in 2019
  • Nearly half of mobile users switch to your competitor instead, after a bad experience with your mobile site
  • 3 out of 4 teens regularly make purchases online now.

Number of Digital Voice Assistants in use from 2019 and 2023 (billions)

How to SEO Your Website for Voice Search

You work hard to ensure that your website content is dynamic, personal, and SEO-driven.  There are a few things you can do to ensure that your website is optimized for voice search. The following SEO strategies will help your website get found in search engines activated by voice search.

Use Keyword Research for Voice Search

As you know, Keywords are a huge component of the perfect SEO strategy. It's important that you identify words and phrases that can help your website get found on the web. Keywords include single and multiple words, or even long-tail keywords (specific phrases) that customers are likely to type into the search engine.

Believe it or not, keywords apply to voice searches as well. The secret to keywords for voice search is to remain conversational. Keywords for voice searches are more likely to be longer and personal than keywords for the web. For example, most voice searches begin with a question. Be sure to include words such as, "How," "What," "When," "Where," and "Why." Be sure to include filler words you'd find in natural conversations such as "I," "of," "the," "to," "of."

Use Conversational Language on Your Website

Stiff or robotic content won't improve your rankings in voice search results. Natural language appeals to website visitors whether they found you by voice search or not. Be sure to include a FAQ page on your about page. You can also repurpose this information in a blog. Remember that data driven websites or customer analysis tools can help you pinpoint what your customers are searching for and how. 

Improve Loading Time on Website

Websites that take longer to load are often abandoned. Website loading has a huge impact on user retention. If your website doesn't load in a reasonable time, you are bound to lose your visitor which means you are bound to lose a sale. It's important to optimize your website loading time as much as possible.


Times are hard, but there are still ways to keep your business going, even with a closed sign on the door. MSDS Entrepreneurs has resources to teach you how to:





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Why Your Business Needs Website and Graphic Design Services

Why Graphic Design Is Important For Any Business

Website and Graphic Design Services Help Grow Your Following

In today’s digital world, it’s not enough to simply fill your website with words. Successful business websites are strategically planned and complete with SEO optimized content. A web designer is familiar with technical algorithms and ways to help business’ succeed in the online marketplace. Most importantly, they help you get great website visitors without you ever needing to lift a finger. But how do you know if website and graphic design services are right for your business? Ask yourself if you need help with the following: Content writing & editing Updating your website Resolving coding issues reading and checking back up files Formatting technical requirements

If you need assistance with two or more of the above skillsets, we encourage you to invest in a website and graphic design service. Typical website and graphic design services offer:

  • WordPress Website: 61.9% of Content Marketing System (CMS) users prefer WordPress websites. MSDS chooses WordPress sites because they are easy to use and learn, highly customizable, and cost-effective.
  • SEO Content: services should include engaging content for your website. SEO is all about ensuring that your customers find you on the web. Every new website should have an initial round of SEO content.
  • Live Tutorials: You are not in this alone! A web design service should come with tools and resources for you to maintain your website. Some educational tools can be completed independently while others may involve consulting your web design support person. Either way, you should walk away feeling like an expert!
  • Stock Photos: While customers want to see real photos of you and your team, real photos are not always readily available. A good web design service will come with high-quality stock photos that will beautify your website no matter the industry.
  • Google Analytics: A web and graphic design service should give you access to Google Analytics. Google Analytics helps you assess your website’s overall performance. This information can help you determine best ways to interact and connect with your customers

MSDS takes the time to learn about your business so we can optimize your site, app, and profiles.We don’t use a cookie cutter approach

At MSDS we offer these services and MORE. We see our clients as our partners, and we’re determined to help you succeed. Our new Website and Graphic Design Services provide:

  • Web Hosting: Cybercriminals are a common problem. With our full-service web hosting + security package, we ensure that your data is protected and secure
  • Ongoing Website Maintenance: We understand that technology is not for everybody! While not everyone is a tech wiz, every business website must look visually-pleasing and professional. Our website maintenance team helps you resolve web issues fast. We also help you with additional needs whether it be a change in content or SEO strategy. Our ongoing website maintenance is also cost-effective! We only charge by the hour. This way you pay for only what you need. No more, no less.
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Why Your Business Needs PPC Management

Pay Per Click (PPC) Marketing Can Help Your Business Thrive

Take a moment and think about your latest internet search. Chances are you found what you were looking for on the first search engine results page (SERP). Now, what if you didn’t find what you were looking for on the first page? Did you click on the next SERP or did you change your search all together? Either way, how and where a website appears in a SERP matters. Google has received over 2.3 trillion searches in 2020 so far. When it comes to rankings, there are many things the Google algorithm must take into consideration. One marketing truth remains the same: all businesses want their website to appear at the top of the results page. Pay-Per-Click (PPC) Marketing is a surefire way to get your business’ website to appear in the top of the results page of top search engines such as Google, Yahoo, or Bing. This is done through search engine ads that help drive traffic to your website. In PPC advertising, the advertiser pays the publisher a sum every time a user clicks on the ad. Yes, Pay Per Click advertising can be expensive. But PPC advertising and management is not an expense. It’s an investment. When you choose PPC Management services, expect to see results right away. You can expect to an increase in your overall KPIs after your first month of PPC Management. According to Google, businesses earn an average revenue of $2 for every $1 spent on Google Ads.

Why Hire a PPC Manager

Okay, so now you know that PPC Management can help businesses grow. But how do you know if such an investment is right for your business. Ask yourself the following:

  • Does your business have an in-house marketing team?
  • As a business owner, do you have time to oversee the complex PPC Management Process?
  • Do you consider yourself an expert in online advertising?

If you answered no to one or more of the questions, then we highly recommend you invest in PPC Management services.

Pay Per Click (PPC) Marketing Provides

Google Search Ads

Google Search Ads gets your company at the top of the search results. Our Google Search Ads are complete with industry-focused keywords so your ads remain competitive and popular on the Google Search engine queries.


We monitor your ads’ performance so you don’t have to! If a certain strategy does not lead to the right results, we will make adjustments to your campaign so your business can see an increase in traffic right away.

A/B Testing

At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as “bucket testing” compares two versions of a webpage to see which one performs better.

Competitive Analysis

Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company. In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing. Our PPC Management Services monitors competition through SEO analysis tools.






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Why Customer Experience Still Matters & How to Use It

Importance Of Customer Experience For Business

Customer experience is really important for the business. This strategy helps you focus your marketing efforts on how the customer is experiencing your products or services. If a potential customer expresses interest in a product or service, you want to meet their needs every step of the way. COVID-19 has dramatically changed the marketing world, but one thing remains the same: the customer’s overall experience reflects how you conduct business. If you delight and inspire your customers, they will do the promotional work for you. A satisfied customer is more likely to leave a positive review or testimonial. If you don’t have a customer experience strategy, we recommend you start one right away. According to the Temkin Group, companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. The bottom line is this: your business needs your customers. Their influence is invaluable.

How to Build an Important Customer Experience Strategy in 2022

Have a Reputation Management Plan

If you want to build a great customer experience strategy, then you’re going to need tools to manage reviews. We recommend you invest in either a pro reputation management software or service. Reputation management services help your business stay on top of positive and negative reviews, so your business doesn’t suffer. A reputation management plan will help you cover every aspect of customer reviews, empowering you to use them to your business’s advantage.

Make Changes Based on Reviews

Customers want to see that businesses are transparent and flexible. If you receive several negative reviews about a product or service, then you should probably return to the drawing board and implement a better strategy. It’s good to scan reviews for constructive feedback. Even a positive review can inspire room for improvement. For example, say a customer was satisfied with your website development services but wished they’d had more of a say in the design process. Perhaps you could revise your initial website questionnaire to make the questions more detailed and focused on the customer.

Show off your skills!

One those glowing reviews start coming in, be sure to show them off! You can post positive reviews and/or testimonials on your website. Be sure to promote them through your social media channels as well. Many companies make use of #testimonialtuesdays to spotlight a valued customer. Promotional posts foster community within your existing following and can help welcome new people as well.







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