The Benefits of Personalized Marketing
Why Your Business Needs Personalized Marketing
Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don’t want to lose them. This is where personalized marketing comes into play.
Personalized marketing uses data to appeal to a specific individual. Customers want to feel as though businesses genuinely care about solving their problems. The best businesses do care, and they know how to show it through effective personalized marketing.
- 80% say they are more likely to do business with a company if it offers personalized experiences.
- 90% claim they find personalization appealing. (Source: Instapage)
Benefits of Personalized Marketing
A great thing about personalized marketing is that your customers will only receive content that matters to them. Remember that the best content is dynamic and customer specific. Relevant content keeps your audience focused and can help build trust.
While everyone loves a pretty picture, your content needs to communicate something. Customers want information that’s visually-pleasing and easy to understand. Remember to keep things simple when designing a video or writing a blog post. The answers to your customers’ questions should be answered on the front page. The information should inform the customer and keep them wanting more. They want to know why your business is best suited for their needs.
How to use personalized marketing
Think of your website as a house with many rooms. You want your customer to visit as many rooms as possible but not every room will suit their needs. Every webpage you create must function like a designated room in a house. You can design your webpage based on your customers’ interests and needs. Ask yourself, “What is the customer looking for at this stage in their journey?” For example, if they’re looking for your business’s credibility, be sure to spotlight testimonials on your home and/or additional page.
Understand Buyer’s unique Journey
As the name suggests, personalized marketing is personal. When you work with customers on an individual basis, you have the opportunity to learn more about their unique buyer’s journey. You’ll be able to see where they’re coming from and what they need to move forward. This is where you can naturally promote your message and offerings.
We recommend you revisit your marketing/sales funnels when working with customers on an individual basis. The same steps apply to individual customers, but with personalized marketing, the needs and outcomes for each customer may vary. It’s also helpful if your personalization strategy includes information you’ve learned about your customer along the way i.e. websites visited, types of devices used, types of messaging/content they’ve responded to, etc.
At MSDS Entrepreneurs, as an inbound marketing agency, we offer affordable marketing solutions. We have one objective: To make sure your company shows up whenever a customer searches for your products or services so you can get more sales.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
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