ppc management

PPC management

We offer Pay-Per-Click (PPC) Management Services for more traffic and conversions

Are you ready for more customers? Our PPC Management uses search engine advertising to promote your business and generate more leads. We help your business appear in the top of popular search engines like Google, Yahoo, or Bing. It’s no secret that small businesses have been negatively impacted by COVID-19. Now is the time for your business to stand out more than ever. When you invest in PPC Management, your business is more likely to be found on the web. That’s why we’re here to help. Your business deserves to thrive no matter what.

Ppc management deliverables:

Features Standard plan Premium plan Market leader
Monthly PPC spend with PPC networks Up to $2,500 $2,501 to $7000 $7000 – $25000
Keywords in campaign Up to 300 Up to 1500 Up to 7000
Google PPC Network
Bing PPC Networks Additional $150/month Additional $150/month Additional $150/month
Google Display Network
YouTube Video Ads (Clients need to provide video)
Google In-Store Visit Reporting
MSDS Digital Marketing competitor intelligence
Initial campaign development & strategy
Advanced keyword research and selection
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s Google Ads account (client will retain Admin/owner access of all campaigns created)
Single account representative
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (English only campaigns)
Setup of 1 Unbounce Landing Page template (optional)
Website conversion analysis reporting
Website conversion analysis implementation By Quote
Landing page performance testing By Quote
Monthly performance & analysis reporting
International Campaigns (Non-English) – Each additional language monthly management cost: $275 $275 $275
One time setup (1st month) $500 $1200 $2000
Progressive monthly management cost: $425 (& minimum for all plans) $500/mo or 15%, whichever is higher $1,800/mo or 12%, whichever is higher

Our PPC Management Services help your business grow fast

When’s the last time you clicked past the first page of Google Search results? Chances are, you did not click past page 1. According to impactbnd.com Google accounted for just over 75% of all global desktop search traffic and received nearly 2.3 trillion searches this year. When it comes to rankings, Google’s algorithm has hundreds of factors to consider.

With PPC Management, you don’t have to worry about how to make your business a top search result. Our PPC Management process creates the best campaign for your business’s unique vision and goals. The pay-per-click model only drives in high quality traffic so you don’t waste time or money on faulty leads.

Get Results Right Away:

We look at key performance indicators like website traffic to evaluate how your business can benefit from PPC management. KPIs like website traffic, conversions, and ROI let us know how paid search engine advertising can get you the results you need. Expect to see an increase in your overall KPIs after your first month of PPC Management. According to Google, businesses earn an average revenue of $2 for every $1 spent on Google Ads.

Who needs PPC management ?

Companies without an in-house marketing team

our marketing experts stay on top of the latest trends so you don’t have to. We craft and implement search engine ads so your website gets the traffic it deserves. You don’t have to send us content unless you want to. We know the tricks, and we can’t wait to share them with you!

Businesses that don’t have time to oversee the PPC Management process

Your time is invaluable. PPC Management is a highly-detailed and potentially time-consuming process. Our PPC experts ensure that you don’t have to worry about ad performance and optimization. We monitor everything closely and make changes as needed so you don’t have to take everything on yourself.

Newcomers to online advertising

The world of online advertising can be overwhelming! From Facebook Ads to Google Search, there’s a lot to know. When you work with one of our PPC specialists, you don’t have to worry about learning everything from scratch. We’ll show you our proven strategies so that our creations match your vision.

Our PPC Management Services

PPC Management for Small Businesses

A/B Testing

At MSDS Digital Marketing, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as “bucket testing” compares two versions of a webpage to see which one performs better. It’s not as complicated as it sounds. Here we’ll answer 1. what is A-B testing? and 2. How you and your business can use it to your advantage.A-B testing uses empirical data so you can make the best decision on where your strategies need to improve. A-B testing helps you remain unbiased about the effectiveness of your content.

Competitive Analysis

It doesn’t matter what industry you are in. Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company. In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing. Our PPC Management Services monitors competition through SEO analysis tools. With these tools,you can spend less time worrying about your competitors and more time focusing on the right marketing strategies to make your goals a reality.

Google Search Ads

Google Search Ads gets your company at the top of the search results. In our digital world, customers consult the search engines before making a purchase. Even most referrals are done either online or through text/email. Our Google Search Ads are complete with industry-focused keywords so your ads remain competitive and popular on the Google Search engine queries.


We monitor your ads’ performance so you don’t have to! If a certain strategy does not lead to the right results, we will make adjustments to your campaign so your business can see an increase in traffic right away.

Our PPC Management Process:

#1: Assign an Advertising Specialist to your Account

After you fill out our advertising questionnaire, we will assign a specific specialist to review your needs. Our specialists are data-driven and precise while remaining open to your company’s feedback and suggestions. They will help devise an advertising strategy based on your goals. Once everyone is in agreement, our specialists will begin making the ads.

#2: Keyword Research

Keyword research is an important step to Google Ads and Pay-Per-Click Management. If you want your company’s information to reach top, then your Google Ad needs to create the right keywords. Our marketing team is up-to-date on best keyword research and strategies. We’ll find the best keyword opportunities for your business, potentially words you’d never thought of using before.

#3: Ad Creation

We will draft and implement effective search engine ads. We write the perfect headline, copy, and targeted keywords so your ad takes your business to the top.

#4: Monitor and Optimize Ads

Our analysis tools help us indicate low-performing advertisements quickly. We monitor the performance of every ad so we can make changes where necessary. If there’s an issue with your overall campaign, we will devise a new solution and get your ads back on track.

#4: Conversion Tracking

Our ad specialist creates a monthly report so you can see in detail how your ads are performing. This report will show how many conversions your ads are generating.

Why MSDS for PPC Management?

MSDS Digital Marketing is a digital marketing agency in Houston, Texas. We are a team of experts with over 20 years experience in information technology, business development, web design and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom design or select from vivid pre-designed templates. There’s only one thing: In our ever-changing online world, having a beautiful website isn’t enough.