Why Your Business Needs PPC Management

Pay Per Click (PPC) Marketing Can Help Your Business Thrive

Take a moment and think about your latest internet search. Chances are you found what you were looking for on the first search engine results page (SERP). Now, what if you didn’t find what you were looking for on the first page? Did you click on the next SERP or did you change your search all together?

Either way, how and where a website appears in a SERP matters. Google has received over 2.3 trillion searches in 2020 so far. When it comes to rankings, there are many things the Google algorithm must take into consideration. One marketing truth remains the same: all businesses want their website to appear at the top of the results page.

Pay-Per-Click (PPC) Marketing is a surefire way to get your business’ website to appear in the top of the results page of top search engines such as Google, Yahoo, or Bing. This is done through search engine ads that help drive traffic to your website. In PPC advertising, the advertiser pays the publisher a sum every time a user clicks on the ad.

Yes, Pay Per Click advertising can be expensive. But PPC advertising and management is not an expense. It’s an investment. When you choose PPC Management services, expect to see results right away. You can expect to an increase in your overall KPIs after your first month of PPC Management. According to Google, businesses earn an average revenue of $2 for every $1 spent on Google Ads.

Why Hire a PPC Manager

Okay, so now you know that PPC Management can help businesses grow. But how do you know if such an investment is right for your business. Ask yourself the following:

• Does your business have an in-house marketing team?
• As a business owner, do you have time to oversee the complex PPC Management Process?
• Do you consider yourself an expert in online advertising?

If you answered no to one or more of the questions, then we highly recommend you invest in PPC Management services.

Pay Per Click (PPC) Marketing Provides

Google Search Ads

Google Search Ads gets your company at the top of the search results. Our Google Search Ads are complete with industry-focused keywords so your ads remain competitive and popular on the Google Search engine queries.

Monitoring

We monitor your ads’ performance so you don’t have to! If a certain strategy does not lead to the right results, we will make adjustments to your campaign so your business can see an increase in traffic right away.

A/B Testing

At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as “bucket testing” compares two versions of a webpage to see which one performs better.

Competitive Analysis

Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company. In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing. Our PPC Management Services monitors competition through SEO analysis tools.