How to Use an SEO Competitor Analysis Tool for Business Prosperity
It doesn’t matter what industry you are in. Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company.
In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing.
Fortunately, for those who conduct most of their business online, your competition can be the key to your business’s growth and prosperity. The secret is knowing your competitors better than you know your own company. With an SEO competitor analysis tool, you can spend less time worrying about your competitors and more time focusing on the right marketing strategies to make your goals a reality.
In today’s digital world, there are many competitor analysis tools to get your business on the right track. MSDS Entrepreneurs highly recommends that new businesses invest in an SEMrush account. This SEO competitor analysis tool offers a number of solutions for SEO, content, social media, and more.
Competition insight and strategy is what makes this company a must-have SEO competitor analysis tool. SEMRush helps you understand your competition by providing the following:
- Keyword Overview
- Competitor Backlinks
- Organic Traffic Insights
And much more!
Planning and implementing your keywords are essential in all kinds of marketing strategies. SEMRush’s Keyword Magic Tool provides a quick analysis of your keywords including a key word difficulty percentage as well as an average number of monthly searches for the keyword provided.
You can also search for local companies when using SEMRush as an SEO competitor analysis tool. Once you’ve selected the perfect keyword, be sure to follow the best practices for writing a blog that converts your readers into leads.
Backlinks, or inbound links, are very important to SEO. Backlinks occur when one website links to another. When a website refers back to your website, search engines will see that your content is original and valuable.
Even if you decide not to use SEMRush, your company must have an inbound marketing strategy which includes backlinks analysis. Here’s how our favorite SEO competitor analysis tool organizes your competitors’ backlink profile:
Your competitors’ backlinks will show where they rank in the search engines. By reading a competitors’ backlink profile, you will begin to see what types of link building has helped them. Based on what you find, you may want to alter your keywords so you can target better domains and increase your following.
Organic Traffic Insights:
Another way to know your competition, is to view their organic traffic insights. Organic traffic refers to all your website visits not influenced or triggered by paid search results. Organic traffic is important to you and your competitors’ business because it shows that you have a target audience. Your visitors come to your website with a specific intent and it’s your responsibility to offer them solutions. Here’s how you can set up your Organic Traffic search on SEMRush:
Whether your business is just taking off or you’ve been in the industry for some time, competition analysis is a helpful and necessary resource. No matter what, don’t let your competition intimidate you. Their success is like a glimpse into your own potential!
STAYING CONNECTED WITH YOUR CUSTOMERS IN TIMES OF CRISIS
Times are hard, but there are still ways to keep your business going, even with a closed sign on the door. MSDS Entrepreneurs has resources to teach you how to: