Why Your Business Needs Voice Search SEO
Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines.
Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It’s a faster and easier way to search for information. It can even be safer! Many voice searches are conducted behind the wheel. This no touch option helps people get the information they need on the go without the added risk.
Why Your Business Needs to Optimize for Voice Search
It’s important that you create content that’s optimized for both mobile and voice search. According to Quoracreative:
- 1. 80% of users used a mobile device to search the internet in 2019
- 2. 40% of online transactions are done using a mobile device
- 3. US mobile search ad spending was estimated at 28.12 Billion in 2019
- 4. Nearly half of mobile users switch to your competitor instead, after a bad experience with your mobile site
- 5. 3 out of 4 teens regularly make purchases online now.
Number of Digital Voice Assistants in use from 2019 and 2023 (billions)
Photo courtesy of www.semrush.com
How to Optimize Your Website for Voice Search
You work hard to ensure that your website content is dynamic, personal, and SEO-driven.
There are a few things you can do to ensure that your website is optimized for voice search. The following SEO strategies will help your website get found in search engines activated by voice search.
Use Keyword Research for Voice Search
As you know, Keywords are a huge component of the perfect SEO strategy. It’s important that you identify words and phrases that can help your website get found on the web. Keywords include single and multiple words, or even long-tail keywords (specific phrases) that customers are likely to type into the search engine.
Believe it or not, keywords apply to voice searches as well. The secret to keywords for voice search is to remain conversational. Keywords for voice searches are more likely to be longer and personal than keywords for the web. For example, most voice searches begin with a question. Be sure to include words such as, “How,” “What,” “When,” “Where,” and “Why.” Be sure to include filler words you’d find in natural conversations such as “I,” “of,” “the,” “to,” “of.”
Use Conversational Language on Your Website
Stiff or robotic content won’t improve your rankings in voice search results. Natural language appeals to website visitors whether they found you by voice search or not. Be sure to include a FAQ page on your about page. You can also repurpose this information in a blog. Remember that data driven websites or customer analysis tools can help you pinpoint what your customers are searching for and how.
Improve Loading Time on Website
Websites that take longer to load are often abandoned. Website loading has a huge impact on user retention. If your website doesn’t load in a reasonable time, you are bound to lose your visitor which means you are bound to lose a sale. It’s important to optimize your website loading time as much as possible.