Why Customer Experience Still Matters& How to Use It
Customer Experience 101
Customer experience marketing is a strategy that helps you focus your marketing efforts on how the customer is experiencing your products or services. If a potential customer expresses interest in a product or service, you want to meet their needs every step of the way.
COVID-19 has dramatically changed the marketing world, but one thing remains the same: the customer’s overall experience reflects how you conduct business. If you delight and inspire your customers, they will do the promotional work for you. A satisfied customer is more likely to leave a positive review or testimonial.
If you don’t have a customer experience strategy, we recommend you start one right away.
According to the Temkin Group, companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.The bottom line is this: your business needs your customers. Their influence is invaluable.
How to Build a Customer Experience Strategy in 2020
Have a Reputation Management Plan
If you want to build a great customer experience strategy, then you’re going to need tools to manage reviews. We recommend you invest in either a pro reputation management software or service. Reputation management services help your business stay on top of positive and negative reviews so your business doesn’t suffer. A reputation management plan will help you cover every aspect of customer reviews, empowering you to use them to your business’s advantage.
Make Changes Based on Reviews
Customers want to see that businesses are transparent and flexible. If you receive several negative reviews about a product or service, then you should probably return to the drawing board and implement a better strategy. It’s good to scan reviews for constructive feedback. Even a positive review can inspire room for improvement. For example, say a customer was satisfied with your website development services but wished they’d had more of a say in the design process. Perhaps you could revise your initial website questionnaire to make the questions more detailed and focused on the customer.
Show off your skills!
One those glowing reviews start coming in, be sure to show them off! You can post positive reviews and/or testimonials on your website. Be sure to promote them through your social media channels as well. Many companies make use of #testimonialtuesdays to spotlight a valued customer. Promotional posts foster community within your existing following and can help welcome new people as well.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
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A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more