What is SEO? Search Engine Optimization Explained

What is SEO? Search Engine Optimization Explained

Don’t know what SEO is? Find out here.

You know you need to write content, but are you creating the right content to position your businessas an authority? MSDS Digital Marketing specializes in auditing your existing site for improvementsand finding gaps to create new content that has high value and a high return on your time andinvestment.


SEO Stands for “search engine optimization.” In simple terms it is the process of improving your site to increase itsvisibility for relevant search within a search engine such as: Google, Yahoo, Bing etc.. This is directly connected tothe success of sales, the more likely you garner attention the higher the probability you attract prospective andexisting customers to your business.

MSDS takes the time to learn about your businessso we can optimize your site, app, and profiles.We don’t use a cookie cutter approach


Search engines such as Google and Bing use computer programs to “crawl” pages on the web, going from site tosite, collecting information about those pages and putting them in an idex. Next, algorithms analyze pages in theindex, taking into account hundreds of “ranking Factors or signals,” to determine the order pages should appear inthe search engine.

Search Ranking Factors are considered ambassadors for the aspects of user experience. Our Pie Graph of SEOFactors Breaks down the factors into six main categories and weights them by overall importance to SEO . Themost Important factors to increase visibility are content creation, prescribed domains and keywords, but these arenot the only factors you should focus on. Refer to Pie Graph.

The Search algorithms use these factors to surface relevant pages to provide the user with an efficient searchexperience. Therefore optimizing your site and content with these factors in mind will help your pages rank higherin the search results.

The Four Core Pillars Of SEO

To optimize your website our Marketers work through Technical SEO, On-page SEo, Content creation and off-page seo to create the best result for a particular query that deserves to rank at the top of google.

Here Is each one in detail:

Technical SEO- Technical SEO focuses on improving the technical structure of a website such as site speed,mobile-friendliness, crawlability, structured data, security, and indexing is just to name a few.

On-page SEO- On-page is about optimizing the SEO factors of a website so that the search engine clearlyunderstands the content in the context. Things like H1 and meta tag optimization, image Alt tags are to name a few.

Content- Content is one of search engines main ranking factors, and without great content that properlymatches the searchers intent, yor rankings will struggle to perform against competitors.Off-page SEO- Think of this as brand reputation, building your reputation through link building and othertactics. The main purpose of this approach is to improve the trustworthiness of your brand in the eyes of youraudience. When the search engine algorithm learns that your website is trusted by users it is more inclined torank it in a higher position


Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.


Get started with MSDS Digital Marketing to see metrics driven results.



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