June 24, 2021

What is SEO? Search Engine Optimization Explained

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What is SEO in Digital Marketing

You know you need to write content, but are you creating the right content to position your businesses an authority? MSDS Digital Marketing specializes in auditing your existing site for improvements and finding gaps to create new content that has high value and a high return on your time and investment.

What does SEO Mean?

SEO Stands for “search engine optimization.” In simple terms it is the process of improving your site to increase its visibility for relevant search within a search engine such as: Google, Yahoo, Bing etc.. This is directly connected to the success of sales, the more likely you garner attention the higher the probability you attract prospective and existing customers to your business.

MSDS takes the time to learn about your business so we can optimize your site, app, and profiles. We don’t use a cookie cutter approach


Search engines such as Google and Bing use computer programs to “crawl” pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of “ranking Factors or signals,” to determine the order pages should appear in the search engine.

Search Ranking Factors are considered ambassadors for the aspects of user experience. Our Pie Graph of SEO Factors Breaks down the factors into six main categories and weights them by overall importance to SEO. The most Important  to increase visibility are content creation, prescribed domains and keywords, but these are not the only factors you should focus on. Refer to Pie Graph.

The Search algorithms use these factors to surface relevant pages to provide the user with an efficient search experience. Therefore optimizing your site and content with these factors in mind will help your pages rank higher in the search results.

The Four Core Pillars Of SEO

To optimize your website our Marketers work through Technical SEO, On-page SEO, Content creation and off-page SEO to create the best result for a particular query that deserves to rank at the top of google.

Here is each one in detail:

Technical SEO- Technical SEO focuses on improving the technical structure of a website such as site speed, mobile-friendliness, crawlability, structured data, security, and indexing is just to name a few.

On-page SEO- On-page is about optimizing the SEO factors of a website so that the search engine clearly understands the content in the context. Things like H1 and meta tag optimization, image Alt tags are to name a few.

Content- Content is one of search engines main ranking factors, and without great content that properly matches the searchers intent, your rankings will struggle to perform against competitors .Off-page SEO- Think of this as brand reputation, building your reputation through link building and other tactics. The main purpose of this approach is to improve the trustworthiness of your brand in the eyes of your audience. When the search engine algorithm learns that your website is trusted by users it is more inclined to rank it in a higher position

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