What is A-B Testing and How Does it Help Small Businesses?[vc_row][vc_column][vc_column_text]
What is A-B Testing and Why do You Need it?
How A-B Testing WorksAs mentioned, A-B testing helps you analyze a web page’s performance by comparing and contrasting its strengths with an almost identical web page. The results are all based on user experiences. Users are shown either the original page or the variation. Once the results are in, you can see which page performed better overall. Check out this mock A-B test from optimizely.com
The Best A-B Testing Tools for Small BusinessesBelieve it or not, A-B testing is great for small businesses! Like other strategies and analytics tools, A-B testing can be expensive. Most small businesses don’t have the resources to spend tons of money on a simple test. The following are the best A-B Testing Tools for small businesses so your business can outsmart the competition no matter the size.
HubSpot’s A-B Testing KitHubSpot has generously curated a free, downloadable A/B testing kit to get you started. The template includes a nice Intro to A/B Testing, a Significance Calculator, and Tracking Template. The tracking template lists all of your changes on a spreadsheet and includes a section for predictions and outcomes. This helps businesses stay on top of their ideas and how those ideas can boost engagement.
FreshmarketerFreshmarketer is a marketing automation platform that comes with a heatmap, A/B testing tool, funnel optimization, etc. Freshmarketer has a paid and free plan. The free plan is fairly basic, but a little can go a long way!
ConvertConvert Experiences is a user-friendly, flicker-free, A/B testing & personalization tool that’s been used on 5,000 + websites by top brands. Convert offers small businesses with top experiences like advanced targeting, multi-page testing, post-segmentation, and a secure application programming interface (API)
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
INCREASING WEBSITE AUTHORITY WITH STRATEGIC KEYPHRASE CONTENT GAPS
A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more