2020 Trends: Why Your Business Needs Video Marketing
2020 Trends: Why You Should Use Video Marketing
As you may have noticed, videos have become increasingly relevant in all kinds of digital marketing strategies. In fact, experts say that video will account for 79 percent of global mobile data traffic by 2022. That means there will be 1.9 billion internet video users. There’s no way around it. There are many reasons why you should use video marketing in your inbound marketing strategy whether it be through your newsletters, emails, or social media accounts.
Still don’t believe us? By the end of this article you’ll understand why you should use video marketing in your business plans. We’ve broken down video marketing into some basic rules and concepts so your business can connect with users on all video related platforms.
Here’s what video marketing can do for your business:
Depending on your goals, video marketing can be expensive and time consuming. However, 82% of businesses say that their ROI’s increased after implementing video marketing.
Great for Social Media
If you’re not sure where to start, just go online! Social media is an excellent destination for your video marketing content. Be sure to create videos with your social media presence in mind. The great thing about sharing video content on social media is that you don’t need costly equipment or an entire storyboard team to get your message across.
Facebook live is a great tool for video marketing. Facebook live is free and easy to use. Facebook live videos typically run from 30 seconds to two minutes. These videos are prioritized in the algorithm so if you have a strong social media presence, you should have no trouble in getting your audience’s attention.
Be sure your video marketing content is easy to find and mobile-friendly!
Appeals to Google
When you have a video embedded into your website, blog etc., then users are more likely to spend time on your website. Even just a two-minute video can increase audience retention. The longer users spend on your website, the more likely you are to show up first in Google. This will do wonders for your SEO and can ultimately lead to more sales.
Remember that the longer your audience stays on the website, the more valuable you are to search engines. This ultimately builds trust with Google and your buyers. Creating a short video every now and then certainly goes a long way!
Video marketing allows you to share your story in ways you never have before. Here is an opportunity for the CEO, a group of employees, or even clients to come forward with why your product and/or company is relevant. In other words, don’t be camera shy. People want to put a face to a name, and video marketing allows you to do is in simple, straightforward ways.
For those looking to get more creative, try implementing music, art, logos, or demonstrations. Don’t be afraid to use humor. This will build trust and connection. It’s been a difficult year for businesses and consumers world-wide. A little laughter can go a long way.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
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