Video marketing has taken the world by storm. 2020 has been full of challenges and surprises for marketers, but one trend has remained the same: video marketing is on the rise and here to stay. The ever-changing digital marketing world can be overwhelming for small business owners. The good news is there are a few easy and fun video marketing trends you can implement into your marketing plan today.
Top 3 Video Marketing Trends This Year
While there are many video marketing trends you can try, we recommend starting with these three. The following trends are a simple but effective way to reach your audience across many different channels.
Social Media Stories
Social Media Stories are a perfect way to show off your video marketing skills. As you know, Instagram is the perfect place to show off and grow your brand. Facebook and Instagram Stories let you connect with your audience in fun and innovative ways. Videos posted to social media stories tend to get a lot of traction. According to Optinmonster, video marketers achieve a 54% increase in brand awareness.
For videos on Social Media stories, consider posting a promotional video about a contest or service. Another great way to connect is for the founder or CEO of your company to do a quick hello to followers. This year more than ever people want to feel seen and heard.
Many top brands are using interactive videos to engage with their audience. Interactive videos let users interact with video content through different types of tools. For example, users can scroll, click, drag, hover, etc. the video in order to complete a certain call to action. Quizzes, charts, questionnaires, and more are terrific forms of interactive video content. Interactive videos help you receive information about your customers in an informative and entertaining away. This information can help you understand your audience as a whole so you can implement better inbound marketing strategies.
Creating videos can be fun, but don’t limit your content to strictly entertainment purposes. Video ads are an effective way to boost your website traffic and sales.51% of marketing professionals say video content leads to an increase in ROI. What better way to get more bang for your buck, than an effective video marketing ad? A successful video ad is very similar to non-video advertisements. Successful video ads are:
- Attention grabbing- As with all great forms of storytelling, you want your ad to start with a hook. The first three seconds of your ad should draw the viewer in with something eye-catching.
- Tailored to your audience-video ads should have an emotional component that speaks to your specific audience. While the video should be entertaining, it should also matter to the potential customer.
- Clear CTA-all promotional content should end with a clear call-to-action. By the end of the ad, your customers should know what to do and how. Remember that the most successful video ads are not too short and not too long. A concise but gripping message will go a long way with your audience.