Revamp your business website with these SEO Copywriting Tips
There's no way around it. Your business website and blog must be SEO-friendly. The right words combined with the right strategy saves your company time and money. It can also spark new leads on a variety of platforms. The secret is mastering the best SEO copywriting tips.
MSDS Entrepreneurs delivers amazing websites complete with content that is strategically planned. It’s not enough to simply fill your website with words. Because of technical algorithms, your content must have purpose.
As always, we are here to help! Check out these top SEO copywriting tips so you can bring fresh eyes to your business.
Focus on Short Form Content
Every marketing trend has its myth. You may have heard that long-form content such as blogs 1,000 + words is more likely to lead to business growth. Long-form content definitely has its advantages. Lengthy blogposts and podcasts help your business cultivate expertise and shareable content you can promote over a longer period of time.
While long-form content can help nurture a strong following, short-form content is more likely to grow a new or existing following. Short-form content is more likely to grab your audience's attention. In 2020, The average person spends 37 seconds reading a blog post.
That's not a lot of time to get your point across. Short-form content like 500 word blogs, microblogs, and Instagram Stories can increase the amount of time they spend on your website. Remember that the longer a visitor spends time on your website, the more likely they are to become your next lead.
Link to Your Main Website and About Pages
You already know that quality links will help you rank higher in the search engines. But what about linking back to your own pages? Chances are you have a few blog posts in mind that you try to share as much as possible. While this can improve your SEO, home/about pages tend to have more authority and are more likely to appear in the search engines.
Let's face it. No one likes scrolling through the 2nd or 3rd page of Google. Increase your chances of getting on the first page by playing to your website's strengths.
Keywords are an essential component to SEO copywriting. Keywords help your blog/website appear in the search engines. Once your team decides on the perfect keywords for your blog post, you need to figure out where you're going to place them.
Ideally, your keyword will appear at least once per page in your H1 and/or first paragraph. You also want to naturally place your keywords in a way that links back to those important About pages.
We recommend using Moz's keyword research tool to optimize your blogs. You might also want to consider using a competitor SEO analysis tool.
It's important that every website has a section for Testimonials. But what would happen if you naturally showcased your testimonials on every main page?
Displaying testimonials on every page helps improve your rankings. Google wants to ensure that you are an informed, trustworthy source for users. The more testimonials you have, the more likely you are to appear in the search engines.
You and your team worked so hard to receive those glowing reviews and testimonials. You might as well show them off and get the attention you deserve.
SEO copywriting tips are an essential component of our digital marketing package. At MSDS, we see our clients as our partners. There are many digital marketing agencies to choose, but selecting the right one for your business is vital. Our marketing team takes its time with each partner. We work hard to understand and address every need and challenge you may have.
Get in touch today!