Top 4 SEO Copywriting Tips for Your Business
Revamp your business website with these SEO Copywriting Tips
There’s no way around it. Your business website and blog must be SEO-friendly. The right words combined with the right strategy saves your company time and money. It can also spark new leads on a variety of platforms. The secret is mastering the best SEO copywriting tips.
MSDS Entrepreneurs delivers amazing websites complete with content that is strategically planned. It’s not enough to simply fill your website with words. Because of technical algorithms, your content must have purpose.
As always, we are here to help! Check out these top SEO copywriting tips so you can bring fresh eyes to your business.
Focus on Short Form Content
Every marketing trend has its myth. You may have heard that long-form content such as blogs 1,000 + words is more likely to lead to business growth. Long-form content definitely has its advantages. Lengthy blogposts and podcasts help your business cultivate expertise and shareable content you can promote over a longer period of time.
While long-form content can help nurture a strong following, short-form content is more likely to grow a new or existing following. Short-form content is more likely to grab your audience’s attention. In 2020, The average person spends 37 seconds reading a blog post.
That’s not a lot of time to get your point across. Short-form content like 500 word blogs, microblogs, and Instagram Stories can increase the amount of time they spend on your website. Remember that the longer a visitor spends time on your website, the more likely they are to become your next lead.
Link to Your Main Website and About Pages
You already know that quality links will help you rank higher in the search engines. But what about linking back to your own pages? Chances are you have a few blog posts in mind that you try to share as much as possible. While this can improve your SEO, home/about pages tend to have more authority and are more likely to appear in the search engines.
Let’s face it. No one likes scrolling through the 2nd or 3rd page of Google. Increase your chances of getting on the first page by playing to your website’s strengths.
Keywords are an essential component to SEO copywriting. Keywords help your blog/website appear in the search engines. Once your team decides on the perfect keywords for your blog post, you need to figure out where you’re going to place them.
Ideally, your keyword will appear at least once per page in your H1 and/or first paragraph. You also want to naturally place your keywords in a way that links back to those important About pages.
We recommend using Moz’s keyword research tool to optimize your blogs. You might also want to consider using a competitor SEO analysis tool.
It’s important that every website has a section for Testimonials. But what would happen if you naturally showcased your testimonials on every main page?
Displaying testimonials on every page helps improve your rankings. Google wants to ensure that you are an informed, trustworthy source for users. The more testimonials you have, the more likely you are to appear in the search engines.
You and your team worked so hard to receive those glowing reviews and testimonials. You might as well show them off and get the attention you deserve.
SEO copywriting tips are an essential component of our digital marketing package. At MSDS, we see our clients as our partners. There are many digital marketing agencies to choose, but selecting the right one for your business is vital. Our marketing team takes its time with each partner. We work hard to understand and address every need and challenge you may have.
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WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
INCREASING WEBSITE AUTHORITY WITH STRATEGIC KEYPHRASE CONTENT GAPS
A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more