Top 3 Video Marketing Trends for 2020
Video Marketing Trends in 2020
Video marketing has taken the world by storm. 2020 has been full of challenges and surprises for marketers, but one trend has remained the same:video marketing is on the rise and here to stay.The ever changing digital marketing world can be overwhelming for small business owners. The good news is there are a few easy and fun video marketing trends you can implement into your marketing plan today.
Top 3 Video Marketing Trends This Year
While there are many video marketing trends you can try, we recommend starting with these three. The following trends are a simple but effective way to reach your audience across many different channels.
ISocial Media Stories
Social Media Stories are a perfect way to show off your video marketing skills. As you know, Instagram is the perfect place to show off and grow your brand. Facebook and Instagram Stories let you connect with your audience in fun and innovative ways. Videos posted to social media stories tend to get a lot of traction. According to Optinmonster, video marketers achieve a 54% increase in brand awareness.
For videos on Social Media stories, consider posting a promotional video about a contest or service. Another great way to connect is for the founder or CEO of your company to do a quick hello to followers. This year more than ever people want to feel seen and heard.
Many top brands are using interactive videos to engage with their audience. Interactive videos let users interact with video content through different types of tools. For example, users can scroll, click, drag, hover, etc. the video in order to complete a certain call to action. Quizzes, charts, questionaires, and more are terrific forms of interactive video content. Interactive videos help you receive information about your customers in an informative and entertaining away. This information can help you understand your audience as a whole so you can implement better inbound marketing strategies.
Creating videos can be fun, but don’t limit your content to strictly entertainment purposes. Video ads are an effective way to boost your website traffic and sales.51% of marketing professionals say video content leads to an increase in ROI. What better way to get more bang for your buck, than an effective video marketing ad? A successful video ad is very similar to non-video advertisements. Successful video ads are:
- Attention grabbing- As with all great forms of storytelling, you want your ad to start with a hook. The first three seconds of your ad should draw the viewer in with something eye-catching.
- Tailored to your audience-video ads should have an emotional component that speaks to your specific audience. While the video should be entertaining, it should also matter to the potential customer.
- Clear CTA-all promotional content should end with a clear call-to-action. By the end of the ad, your customers should know what to do and how. Remember that the most successful video ads are not too short and not too long. A concise but gripping message will go a long way with your audience.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
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