August 10, 2020
Video marketing is taking the content world by storm, and small businesses can use video to their advantage, more businesses are using video to engage with their audience. Studies show that video content will account for 79% of global mobile data traffic by 2022. If you want to stay ahead of the game, then your business needs video marketing.
These video marketing tips for small businesses will help your business engage with audiences in ways it never has before. Users are more likely to watch a short video than they are to read through an entire email or blog post. You don't want to miss out on this fun and easy opportunity to connect your following with your band.
The best way to get started with video marketing is to spotlight previous content in a new way. Your active and optimized blog is the perfect place to gather potential video content. Your followers are already familiar with your blog content. Plugging old information into video will help grow your brand in a unique way. For example, try turning an old "How to" post into a slideshow with sound effects and images. YouTube & Microsoft PowerPoint are great places to start.
Does your homepage have video content? If not, you might want to try adding an introductory video to one or several of your pages. Video keeps your visitors interested no matter what you're selling. Users are more likely to stay on websites with video for a longer period of time. The amount of time visitors stay on your website can help improve your SEO.
Video keeps people engaged without overwhelming them with a ton of information. A quick, introductory video about your business or an offering is more likely to get your web visitors' attention. Video shows that your business is personal and up-to-date.
In the days of COVID-19, video content is more important than ever. People are now turning to video to solve their problems and learn new skills. Given more people are working remotely, they now have the time and privacy to consume more video content.
Now is a great time to promote your brand via video. Consider creating instructional videos about your product or services. Go the extra mile by making your content relevant to COVID-19 related concerns. For example, if your business is part of the wellness industry, consider showing a video on certain strategies that can improve mental health during these times.
We hope you'll make the most out of these video marketing tips for small businesses. At MSDS we believe that our clients are our partners.
Times are hard, but there are still ways to keep your business going, even with a closed sign on the door. MSDS Entrepreneurs has resources to teach you how to:
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