This Week’s Top SEO Tips for Small Businesses
Is your business ready for this week’s top SEO tips & stories?
Ready or not, here they are! SEO is easy when you have a strong team and longterm strategy. But as with everything in the marketing world, trends can change weekly if not at any given moment. MSDS Entrepreneurs is committed to keeping you up to date on the best SEO tips for small businesses.
We researched what the experts are saying this week about SEO for small businesses across all industries so you can boost your rankings across all platforms.
Voice Search is on the Rise
“Google, can you find the best shoe store near me?”
How many times have you or someone you know asked Google for recommendations, directions, etc. by speaking directly into the phone? Voice search is becoming increasingly popular among users, and it’s affecting what people type into the search engines and how.
Recent data from Brafton shows that 20% of queries are voice searches. With voice search on the rise, more people are likely to type the way they speak so be sure to select keywords and phrases that support this trend.
Get Customer Service Savvy
User experience can make or break a client base. When a customer visits your website or social media channel(s), they’re not going to waste time on a platform that’s difficult to navigate. In the world of technology, a poor user experience = bad customer service.
Fortunately, there are easy and low cost tools you can use to increase user satisfaction. The following digital-first approaches can keep your website visitors happy and informed:
- Implement a live chat bot on your homepage
- Increase page-load speed
- Use clear and concise website copy
- Maintain a weekly, SEO-friendly blog
- Implement a simple and easy to use interface
Stick to these strategies so you can start building the longterm relationships every successful business knows how to maintain.
Video Content is Here to Stay
As 2020 continues, video content has increased in popularity. According to marketingland.com, over 62% of Google Universal searches are video. This is because video content is quick and easy for users to consume no matter where they are. Marketers love video because they are more likely to see an increase in ROI.
As mentioned, short term content can help you grow your following and improve your rankings in the search engine. Also, websites with embedded video content tend to improve their rankings. Consider creating short form video content, like a YouTube support video, so you can make your point in a quick and entertaining way.
Mobile Search Continues to Dominate
Like video content, mobile search isn’t going away anytime soon. In fact, they tend to go hand in hand! Use mobile search to your advantage. Mobile-friendliness is an SEO tip for small businesses that you don’t want to miss no matter the industry.
We recommend you take some time to see how your platforms perform from the mobile side of things. Even a detail as minor as poor font or spacing, could potentially cost you a client. Though users’ attention spans might be decreasing, the amount of time they spend on their phones will continue to rise.
Use this to your advantage so you can foster good relationships with clients and help them better understand your message.
At MSDS our marketing team stays up to date on the top SEO tips for small businesses. We’re a team of technology and digital marketing geeks who love finding ways to help our customers succeed in the online marketplace. We carefully write content to give our clients online visibility from day one. That way, you get website visitors without ever lifting a finger!
We’d love to hear from you! Get in touch by scheduling your free consultation today.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
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A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more