10 Vital Features Every Medical Website Needs

Best website design for medical Facilities

A best website design for medical brings quality medical assistance to their clients. The correct mix of digital advertising and search engine optimization can lead to more patients to the site.
For any medical website to run successfully, the following factors are essential:

A distinct value scheme in the headings:

The value proposition put up on the website is the most important feature of your website. It is usually displayed in a short sentence and delivers the type of quality to be expected by the customers. The proposition helps in saving time and a quick glance can summarize the website’s motives.
Example: The given image is a website’s proposition. It clearly states the fact that it serves all dental care needs in a simple line.

Contact information and schedule timings:

Some patients prefer personal assistance and wish to visit the doctor. In such cases, the website should provide contact information of respective doctors for patients to easily access medical advice. Make sure the contact information is readily available on every page of your website for easy navigation for the patients. Along with the contact information, provide the working hours of the doctors. In this manner, the patient can book a slot with the doctor minus the waiting time. This process is time efficient and customers show much interest to your website.

Example: The following website provides the contact information bold as a gesture of highlighting and additionally, it provides a map to locate their hospital. This can be beneficial to the patients as it provides easy navigation.

Application forms for booking appointments:

The medical websites are enhancing the customer services by providing a timetable so that the patients can reach out to their preferred doctors on specific dates. This ensures that there is no overlap of appointments for a doctor. Patients can book a scheduled day and time for their visit. The online booking has been beneficial to both doctors and patients.

Example:
The following website lets you have a private conversation with the doctor along with a calendar to book specific slots with convenience to the doctor.

Responsive design:

Responsive design is another important factor for your website. It takes the help of web designing techniques to give your website an elegant and eye-catchy look. If the website is attractive, it grabs the attention of the audience. A plain website would seem rather boring. The web design must be compatible with desktop computers as well as mobile apps. Since most of the go-to work is done on mobile phones it is necessary that the website looks appealing on mobile phones too.
Example: The medical website below has used graphics, designs, shapes, and colors to make their website look attractive.

Specialized medical areas:

Patients usually search for medical websites when they are ill. Which is why it is necessary to mention who the doctors working at the practice are and what they specialize in, clearly on your website. This helps potential patients to consult with the respective doctors instead of going through multiple websites' profiles. The area of practice should be clearly mentioned and elaborated on to be easily understood by the audience.

Example: The following website clearly mentions each and every area of expertise offered at the clinic. It further provides additional information on every subject. This narrows down the choices for the patient and reduces time.

Your credentials:

Every patient wishes to know about the doctor who would potentially be treating their health issues. To make the patients trust their doctor, the practitioner’s credentials must be provided on the website. This helps the patient understand the doctor in a better way. Providing a medical background of the doctor can help the patient identify the expertise of the doctor. Since the increasing number of fraudulent acts online, this approach of laying out each employees credentials increases the reliability of your website.
Example: This website provides information on each and every doctor and their area of expertise.

Patient resource section:

Basic appointment procedures, accepted health insurance, patient instructions, and patient forms are provided in this section. On patient portals, additional educational information can be provided as per convenience.

Patient testimonials:

By providing patient testimonials on your website, viewers' trust is solidified as nowadays conformity bias plays a large role in how people choose services. These testimonials can be displayed on the homepage or on a separate page altogether for direct accessibility.

Blog:

A blog can provide useful and necessary information regarding the website. Notifications can be sent to patients through the blog along with new event updates or practices while also establishing credibility amongst users.

Payment Information:

Every medical site should list the acceptable payment methods such as credit cards, cash or personal checks along with the insurance providers accepted so that patients can come prepared for their appointments.

Since websites attract audiences by their overall aesthetic and features, we here at MSDS Entrepreneurs can help you design your dream website with our specialized skills and certified employees. We strive to give you the best experience in web designing while helping to make your vision come to life. Our web designing experts will help you meet your goal in order to create the website you've been wishing for.

15 Web Design and UI/UX Latest Trends

Top web design trends for your website

This year has been off to a great start – which makes this a perfect time to discuss the hottest design trends for this year. Let's get down to reviewing some of the more popular trends in user interface designs that are making waves in the inter-web right now.

1. Full-screen background images
2. Several interactive layers
3. Custom Digital Illustrations
4. Storytelling with the help of character design
5. Split Screens
6. Bold Typography
7. Buttonless User Interfaces
8. Colors that are bold and vibrant
9. Interface animations
10.Hero Images on Landing Pages
11.Pages that are styled like posters
12.Experimental Layouts and Palettes
13.Personalized experiences for each user
14.High-quality photo content
15.Diversity in interface design

1. Full-screen background images

One of the web 3.0 design trends which are widely found in various websites is the use of background images that are full screen. They may be photos or visualizations that are specially rendered. This kind of approach makes the screen look visually and emotionally appealing. At the same time, full-screen images support the feeling of integrity among all the elements used in the layout.

Examples:

2. Several interactive layers

Many of the web design trends have left us with ways of doing creative experiments that are continually being carried out by user interface designers to find new and exciting ways of creating interactive and engaging web pages. One of the upcoming trends is to apply various interactive layers that would make scrolling through interactions more inventive.

Examples:

3. Custom Digital Illustrations

Web design technology trends have ensured that custom digital illustrations do not lose the position they hold. These digital illustrations are becoming more prominent on web user interfaces.  Custom graphics are created in numerous styles, and effectively embolden the first impression of the information arranged on the website's page. In addition, these ambitious graphics bring unique creativity to the scene.

Websites end up applying custom icons, illustrations and mascots to boost the look of the page along with promoting usability and natural navigation. In addition to this, the use of images improves the accessibility of UX design, thus pushing the limits of conceptualization for the users who tend to have natural problems with recognizing text, such as, non-reading preschoolers and the dyslexic population.

Examples:

4. Storytelling with the help of character design

One f the latest web design trends is using custom graphics that open up the doors wider to the possibility of storytelling in the rendered interfaces. More and more websites are now turning to specially designed characters to tell the story, set the atmosphere, send a message or present the benefits in a way that corresponds to the tone, voice, and mood of the platform.

Examples:

5. Split Screens

A 2018 web design trend that is still popular this year is the active use of split screens on web interfaces. There is nothing new in this trend, it has been an on again, off again fad that has come back in various forms of design, and is now back in style.

This approach is considered to be very useful when it comes to responsive design as it allows you to play with variations of the content without overlooking inconsistencies. Not only that, but it also reveals the immense scope of color combinations and design experiments that are available to you. Many websites make use of split screens to represent their surplus of options.

Examples:

6. Bold Typography

Another one of the modern web design trends is the use of bold typography. Bold and aesthetically pleasing typography is overtly present in many modern website layouts. In most cases, the font used becomes one of the most critical design elements, for this reason, designers pay close attention to the legibility. Being mindful of the typographic hierarchy and choosing appropriate fonts is one of the core tasks in every user interface design project.

Examples:

7. Buttonless User Interfaces

Another top web design trend is to use select images for buttons while buttons are still one of the most vital elements when it comes to the design of user interfaces. However, this year, we have seen more creative practices being applied to website experience design through interface interactions without the use of traditional buttons. This approach is quickly becoming popular as it saves precious space on the user interface and is believed to be an initial step towards the creation of virtual interfaces.

Example:

8. Colors that are bold and vibrant

One of the more prominent web design color trends in user interface design is using a wide variety of color palettes when choosing colors for websites. Palettes ranging from bright to dark schemes are mixed together to fashion a vibrant and engaging interface. Designers are constantly trying out new color combinations while taking full advantage of how immensely diverse the world of colors is, and assuring that usability is at an optimum level. More and more new creatives are discovering greater horizons that combine innovative approaches with traditional techniques in the area of color options.

Examples:

9. Interface animations

Interface animations as the best web design trend are still a popularly debated topic. Even with a massive army of people who find that user interface animation is an optional feature; that overloads the user interface and makes it more complicated, most users now deem 'motion' as an integral part of the interactive experience. Consequently, designers and developers are seeking sophisticated methods of making animations more appealing while turning them into a problem-solving feature.

Example:

One of the latest web design trends is the use of hero banners. These hero banners are large, attention-catching images that pull the user in during the very first few seconds of them interacting with the web page. They contribute an immense amount to the visual layout of the central area of content. Hero banners have proven themselves to be very useful in setting the mood and conveying the paramount message. Just like any other graphic that stands out on a web page, hero images are the sort of content that brings emotional appeal while also conveniently displaying the intended message.

Examples:

11. Pages that are styled like posters

A new web design trend is styling pages to look like posters. When images are correctly chosen and combined with stylish typography, it helps the page stand out amongst the crowd and pulls the user’s attention to the offer at hand.

Examples:

12. Experimental Layouts and Palettes

Another current web design trend is the use of experimental layouts and palettes for designing a webpage. The movement of experimenting with layouts and color palettes by combining what may seem like incompatible combinations has not decreased in popularity. Instead, it is still very much in fashion and brings out fresh, original outcomes every time it is put to use correctly. Even the most unusual and creative combinations are produced with in-depth knowledge of color psychology, color theory, and the virtuosity of user interface designers.

Examples:

13. Personalized user experiences

One of the leading web design trends that also dictates the web page design is the personalization of the user experience when it comes to website navigation and interaction. This year, we are noticing a powerful movement that delves deeper into sophisticated ways of producing deeper levels of personalization when it comes to the user experience on the website. It means that the designers have to present a higher functionality with which the users can customize the various features of the website and navigation to suit their tastes and needs.

Examples:

14. High quality photo content

Another one of the recent trends in web designing that is gaining popularity this year is the extensive use of artistic and high-quality photo content. Photography is a great way to impress your audience with clear and realistic visuals along with setting the needed associations. With the rapid development of stock photo websites, designers now have more opportunities for finding good quality images. However, for specific projects like e-commerce, the creative team undertakes the shooting of the content as per the goals of the product in question. This is especially true of toys, fashion, drinks, and food.

Examples:

15. Diversity in interface design

One of the key takeaways in web design trends is the building up of much diversity in interface design – and this is what we call the most user-friendly trend to hit the market. Tons of users with different preferences and tastes, assorted favorite characters and styles, and particular feelings about what makes them comfortable and looks beautiful for their project are using websites as an integral part of their daily lives.

Examples:

Time will have the final say on which trends will still be popular by the end of the year.

Thinking Again About LinkedIn

Best Tips to Optimize linkedin Profile

As a professional networking outlet, LinkedIn ranks as one of the highest. Yes, LinkedIn is comparable with Facebook. However, LinkedIn is the more serious of the two. People use LinkedIn for business matters more than Facebook. LinkedIn provides qualified paths of discovery and communication (ESPECIALLY LOCALLY)!!!
By incorporating this social media source, we see the potential to act on for enhancing our businesses.
If you have yet to create a LinkedIn account, open a new tab or window, and follow along. For those who already have an account, hopefully, there will be some refreshing ideas you too can follow along with and update your profile!

FIRST IMPRESSIONS

I am positive there is a day each month, at least once, someone known or not reminds us of the impact a first impression can leave. Of course, that makes perfect sense! More than ever in the modern age first impressions initiates continuance.

Within the Social Media Realm, coming across a profile, instantly we are looking to see if we should keep reading about the individual, research the company further, view more photographs, navigate through their history or connections, and quite possibly add them into your connections as well.

In order to reach that result of another follower, and a serious one at that, we must have a profile that engages the audiences we seek. Visuals are the most captivating forms of attention grabbing-even more so than words. All the forms of communication and convincing another, visual representations are the most compelling. Find the best images of you; such as a headshot. Establish an attractive and complementary banner to match your profile picture.

Remember to have your profile best represent you, your personality, and uniqueness.
I feel mine needs more updating.

Switching to a headshot from a full body photograph with illegible information already shines a better light.

Basically, the previous photograph is of me standing next to my final results of the music study I mention in my first blog post. Though it is professional and flattering, it is not a clear representation of me. The other bummer is incorporating a bland and basic banner.

OPTIMIZE YOUR LINKEDIN PROFILE

For web development within a social media profile such as LinkedIn, this is an additional form of portraying personalities. Essentially this specifically means to say who you are and what you do with indications the information is worth their time and interest. Once more, I believe there is room to enhance my background and latest involvements.

My direction is towards my future. I still include my past experiences in correlation with what I do now and what I will do in the next few years.

I see myself on a film set and I want those who have experience in that line of work, that come across my LinkedIn profile, to be aware of this. Your businesses' future is evidently in need of awareness.
Yes, it is appropriate to include previous work. Even more quality is inside what is it you are specializing in at this time, as well as where you plan on it taking you.

I REPEAT, EVEN MORE QUALITY IS INSIDE WHAT YOU ARE SPECIALIZING IN! AKA GIVE 'EM YOUR NICHE!

Precisions and detail of what it is you specifically specialize in simply exhibits your focus. Using keywords in the headline is an appropriate setting for your line of action. (This is a part of my exploration. I am still searching for my niche).
Of course, you want to include every other awesome mastery attributing to your career development. Give the viewers the best of the best and leave out the rest.

WRAP IT UP

The fact of the matter using LinkedIn is to discover and gain leads. Generating your leads will become easier with the advanced features LinkedIn provides or other companies provide. Sales Navigator is my promotion of choice.
The programming allows you to specify your target audience and their demographics. Establishing where your leads will be found, what they are doing, and who they know will manifest your goals reachable than simply using Facebook Marketplace.

This portion is essentially the UTILIZATION I discuss in last weeks Facebook Blog post.

Networking Businesses Around Social Media

How to do networking business with social media

Social Media web platforms presently provide businesses with the networking opportunities that will benefit their company with growth. I may provide information in this post that you are already familiar with. Allow this to be a refreshing post for yourself and perhaps add your own comments or responses for us to share. There are many of us out in the world that are still learning about what may come as common sense to some of y'all.

FACEBOOK

Now, personally, I have been off the Facebook site for quite some time. Before I was given this chance to work within the marketing realm, I wanted to avoid Facebook with every ounce of my being.
In the past, Facebook and I had a great relationship. Okay...maybe, it was not the best. Maybe, I was being a bit obsessive and unprofessional.

I initially used Facebook as a form of connecting to my friends or to follow musicians all around the world. Facebook was used as pure entertainment. The unprofessional portion was primarily due to cross over of personal information and publication. I apologize that it was nothing like Matthew McConaughey banging on some bongos that would either tarnish or enhance my career opportunities.  Rather, immature updates made me draw the line with where I stood with Facebook. I had been on an almost two-year hiatus before returning.

My comeback revolves somewhat around entertainment once more, except, this time around there will be an appropriate approach with applying content. Facebook is a successful company. Almost too successful! If this company could become one of the most popular and inspiring social media sites, they serve as a tool for our businesses to carry the same qualities.

UTILIZATION

Target Audience: You definitely need to recognize the demographics that find what you offer attractive. Currently here in America, the most active Facebook users involve adults. Primarily, most of these are young adults. There are only a few more women than men on the site.


Content:
There is an ongoing issue with the information uploading onto Facebook. The site offers the ability to share whatever, whenever, with whoever (real people vs robots) which gives ground to debates. At the moment, for the US, most posts being shared are shaped are revolving around politics; which leads to the next portion of utilizing.


Timing:
Knowing how, and to who you wish to reach out, to without being aware of the "when to share" will only limit your potential boosts in traffic. Maybe, during the US midterm elections, posting about your promotion for vintage china sets through your furniture wholesale will be ineffective.

NOW, YOU CAN SET YOUR TRAFFIC GOALS THROUGH LIKES, SHARES, AND TAGS.

IF I AM BEING HONEST

I want to help people branch outside of using Facebook and only Facebook. 2018 is turning out to be a bad year for the site. As a network giant, it makes sense to have one. It makes sense from a business perspective to have a platform with such range and openness. There are multiple leads that can be found locally as well.
As technology advances, other social media platforms progress in similar usage. As Facebook users move onto these other apps, your marketing direction should change too. There is a wave of influence that Facebook has initiated.
If you have found success with Facebook and have yet to branch out to other social media platforms, stay tuned because next week I will take time to provide why implementing other sites/apps will benefit your business.
Change can be scary, especially if you are comfortable with where your business is at with Facebook.
Change is impossible to stop though. (I mean this entire post I was planning on targeting multiple social media platforms, except I felt they each deserved their own post and that took most my day away deciding to change my course of action.)

Most of the first Facebook users probably still felt committed to Tom from Myspace...and Tom was so cool to just leave him for Mark Zuckerberg's site...felt if-y.
Progress comes with the change though, so embrace it and take some time next week to see why you should!