Future Trends For Mobile Apps In Healthcare

Future trends on healthcare mobile apps 

The healthcare and medical industry have shown real promise and growth in the past decades. The field has made great strides in finding cures for diseases, and provisioning basic medicine and relief materials. We can thank the medical practitioners for the increased life expectancy that we humans enjoy in this day and age. Today medicine is accessible to the masses whenever they fall ill. We can thank the multitude of mobile apps that offer medicine delivery to your doorstep 24/7. This new development is helping people cope with medical emergencies.

The Most Popular Categories of Mobile Healthcare Apps are:

The needs and requirements for the healthcare software industry have remained pretty stagnant over the many years since its conception. The target problem at the time was how to allow people contact professionals from the comfort of their homes. Gaining access to test results was also a vital point to address at the beginning. But as time progressed, the demands shifted, leading the way for the modern healthcare software industry we have today. And as time shall progress, demands will transform and the industry will adjust accordingly. But with educated foresight, app developers have already started bracing themselves for future demands. Some of these calculated modifications in trends that they think will be needed in the coming years are...

It is only natural for developers to include the future of technology into their industry. The thing with mobile healthcare is that without a proper doctor, diagnosing some symptoms is not an easy task. With artificial intelligence applied to the same system, the diagnosis would become a lot easier as well as a lot accurate than what humans would be able to conclude. With AI systems and algorithms lying underneath, one symptom would be properly linked to other symptoms and the chances of pinpointing the right disease would increase tenfold.

Ensuring the security of the data of all the clients, their respective doctors, and the treatment that they have received has always been a cause of headache for the medical industry. To enhance the same, mobile apps have started to implement the highly secure and robust blockchain framework as their means of data storage. With the amount of security and features that blockchain has to offer, data portability, data traceability, and lawful access to the data are going to be as safe as houses.  

Medical diagnosis is what constitutes a large chunk of a patient’s hospital bill along with the inconvenience of having to go down to the hospital in whatever condition they are going through. The IoT aims to cut down those issues by applying its extensive applicability in various areas of medical diagnosis. IoT solutions offer services such as simultaneous reporting and monitoring of vitals, analysis of large datasets in real-time to properly diagnose a patient, real-time alerts if a patient’s vitals suddenly begin to surge, remote medical assistance, etc.

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Things to Know About Healthcare Marketing

What is healthcare marketing & how it works

The goal of health systems management is to make sure that optimal results are achieved in health care business that's where healthcare marketing comes to play. They make sure that every department in the facility runs smoothly. Management is there to make sure that the clinic or hospital's resources are being utilized in a way that mutually benefits all departments.

What is a healthcare marketing system?

Healthcare marketing is related to many other branches in the industry such as hospital management, healthcare administration and management. All these fields have something in common. They all require management skills for the administration of public care systems.

Healthcare marketing ultimately helps in improving the healthcare of the patients in the hospital or practice through remodeling. The more efficient the system that houses your patients' information, the more smooth your business will run.

Healthcare management plans are more than an IT project. Therefore linking patients' information with the new technology or software will enhance the way your practice is run.  Training is necessary for personnel using this system on a daily basis, such as technicians, doctors, medical receptionists, and nurses. Training will help you learn about the details of how the system is built and how best to use it.

Things to know about Healthcare Marketing 

Below is a list of a few of the beneficial aspects of healthcare marketing and more. Read on to find out all about it!

Getting to know your competition in Healthcare Marketing

Healthcare marketing can help you assess where your business stands in relationship to your competitors. It is an obvious move that your target customers are also their potential customers. Through healthcare marketing, you can learn about competitive strategies and influences in order to assemble a plan that will help you beat your competitors.

Marketers implement the use of local media like radio commercials, referrals, data analysis, television commercials and billboards. Along with the internet and other media to gather information about competitors.

Grabbing Attention of Target Customers in Healthcare Marketing

Gathering online and offline data, from the behavioral, psychographic, geographic demographic will help to highlight your potential market. Through all of the resources we possess we will draw the attention of your potential audience. By targeting a specific audience, we are making sure that we create the right kind of content for the viewers. Doing so will help in achieving a sense of order and will boost productivity.

Deciding on Your Long vs. Short Term Goals

While most marketing plans usually stand with your business for about a year and a half. We know that both short and long term goals will best be achieved when working hand in hand with our customers. We will organize and prioritize the use of all resources in order to reach your goals.

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Are you on the lookout for a design agency to build you, a health care marketing website? Then you are in the right place! MSDS Entrepreneurs will see to it that you have a beautiful, powerful and unique website.  We have designed our services to be simple, clear, and responsive to our clients’ needs!

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10 Vital Features Every Medical Website Needs

Best website design for medical Facilities

A best website design for medical brings quality medical assistance to their clients. The correct mix of digital advertising and search engine optimization can lead to more patients to the site. For any medical website to run successfully, the following factors are essential:

A distinct value scheme in the headings:

The value proposition put up on the website is the most important feature of your website. It is usually displayed in a short sentence and delivers the type of quality to be expected by the customers. The proposition helps in saving time and a quick glance can summarize the website’s motives. Example: The given image is a website’s proposition. It clearly states the fact that it serves all dental care needs in a simple line.

Contact information and schedule timings:

Some patients prefer personal assistance and wish to visit the doctor. In such cases, the website should provide contact information of respective doctors for patients to easily access medical advice. Make sure the contact information is readily available on every page of your website for easy navigation for the patients. Along with the contact information, provide the working hours of the doctors. In this manner, the patient can book a slot with the doctor minus the waiting time. This process is time efficient and customers show much interest to your website.

Example: The following website provides the contact information bold as a gesture of highlighting and additionally, it provides a map to locate their hospital. This can be beneficial to the patients as it provides easy navigation.

Application forms for booking appointments:

The medical websites are enhancing the customer services by providing a timetable so that the patients can reach out to their preferred doctors on specific dates. This ensures that there is no overlap of appointments for a doctor. Patients can book a scheduled day and time for their visit. The online booking has been beneficial to both doctors and patients.

Example: The following website lets you have a private conversation with the doctor along with a calendar to book specific slots with convenience to the doctor.

Responsive design:

Responsive design is another important factor for your website. It takes the help of web designing techniques to give your website an elegant and eye-catchy look. If the website is attractive, it grabs the attention of the audience. A plain website would seem rather boring. The web design must be compatible with desktop computers as well as mobile apps. Since most of the go-to work is done on mobile phones it is necessary that the website looks appealing on mobile phones too. Example: The medical website below has used graphics, designs, shapes, and colors to make their website look attractive.

Specialized medical areas:

Patients usually search for medical websites when they are ill. Which is why it is necessary to mention who the doctors working at the practice are and what they specialize in, clearly on your website. This helps potential patients to consult with the respective doctors instead of going through multiple websites' profiles. The area of practice should be clearly mentioned and elaborated on to be easily understood by the audience.

Example: The following website clearly mentions each and every area of expertise offered at the clinic. It further provides additional information on every subject. This narrows down the choices for the patient and reduces time.

Your credentials:

Every patient wishes to know about the doctor who would potentially be treating their health issues. To make the patients trust their doctor, the practitioner’s credentials must be provided on the website. This helps the patient understand the doctor in a better way. Providing a medical background of the doctor can help the patient identify the expertise of the doctor. Since the increasing number of fraudulent acts online, this approach of laying out each employees credentials increases the reliability of your website. Example: This website provides information on each and every doctor and their area of expertise.

Patient resource section:

Basic appointment procedures, accepted health insurance, patient instructions, and patient forms are provided in this section. On patient portals, additional educational information can be provided as per convenience.

Patient testimonials:

By providing patient testimonials on your website, viewers' trust is solidified as nowadays conformity bias plays a large role in how people choose services. These testimonials can be displayed on the homepage or on a separate page altogether for direct accessibility.

Blog:

A blog can provide useful and necessary information regarding the website. Notifications can be sent to patients through the blog along with new event updates or practices while also establishing credibility amongst users.

Payment Information:

Every medical site should list the acceptable payment methods such as credit cards, cash or personal checks along with the insurance providers accepted so that patients can come prepared for their appointments.

Since websites attract audiences by their overall aesthetic and features, we here at MSDS Entrepreneurs can help you design your dream website with our specialized skills and certified employees. We strive to give you the best experience in web designing while helping to make your vision come to life. Our web designing experts will help you meet your goal in order to create the website you've been wishing for.

15 Web Design and UI/UX Latest Trends

Top web design trends for your website

This year has been off to a great start – which makes this a perfect time to discuss the hottest design trends for this year. Let's get down to reviewing some of the more popular trends in user interface designs that are making waves in the inter-web right now.

1. Full-screen background images 2. Several interactive layers 3. Custom Digital Illustrations 4. Storytelling with the help of character design 5. Split Screens 6. Bold Typography 7. Buttonless User Interfaces 8. Colors that are bold and vibrant 9. Interface animations 10.Hero Images on Landing Pages 11.Pages that are styled like posters 12.Experimental Layouts and Palettes 13.Personalized experiences for each user 14.High-quality photo content 15.Diversity in interface design

1. Full-screen background images

One of the web 3.0 design trends which are widely found in various websites is the use of background images that are full screen. They may be photos or visualizations that are specially rendered. This kind of approach makes the screen look visually and emotionally appealing. At the same time, full-screen images support the feeling of integrity among all the elements used in the layout.

Examples:

2. Several interactive layers

Many of the web design trends have left us with ways of doing creative experiments that are continually being carried out by user interface designers to find new and exciting ways of creating interactive and engaging web pages. One of the upcoming trends is to apply various interactive layers that would make scrolling through interactions more inventive.

Examples:

3. Custom Digital Illustrations

Web design technology trends have ensured that custom digital illustrations do not lose the position they hold. These digital illustrations are becoming more prominent on web user interfaces.  Custom graphics are created in numerous styles, and effectively embolden the first impression of the information arranged on the website's page. In addition, these ambitious graphics bring unique creativity to the scene.

Websites end up applying custom icons, illustrations and mascots to boost the look of the page along with promoting usability and natural navigation. In addition to this, the use of images improves the accessibility of UX design, thus pushing the limits of conceptualization for the users who tend to have natural problems with recognizing text, such as, non-reading preschoolers and the dyslexic population.

Examples:

4. Storytelling with the help of character design

One f the latest web design trends is using custom graphics that open up the doors wider to the possibility of storytelling in the rendered interfaces. More and more websites are now turning to specially designed characters to tell the story, set the atmosphere, send a message or present the benefits in a way that corresponds to the tone, voice, and mood of the platform.

Examples:

5. Split Screens

A 2018 web design trend that is still popular this year is the active use of split screens on web interfaces. There is nothing new in this trend, it has been an on again, off again fad that has come back in various forms of design, and is now back in style.

This approach is considered to be very useful when it comes to responsive design as it allows you to play with variations of the content without overlooking inconsistencies. Not only that, but it also reveals the immense scope of color combinations and design experiments that are available to you. Many websites make use of split screens to represent their surplus of options.

Examples:

6. Bold Typography

Another one of the modern web design trends is the use of bold typography. Bold and aesthetically pleasing typography is overtly present in many modern website layouts. In most cases, the font used becomes one of the most critical design elements, for this reason, designers pay close attention to the legibility. Being mindful of the typographic hierarchy and choosing appropriate fonts is one of the core tasks in every user interface design project.

Examples:

7. Buttonless User Interfaces

Another top web design trend is to use select images for buttons while buttons are still one of the most vital elements when it comes to the design of user interfaces. However, this year, we have seen more creative practices being applied to website experience design through interface interactions without the use of traditional buttons. This approach is quickly becoming popular as it saves precious space on the user interface and is believed to be an initial step towards the creation of virtual interfaces.

Example:

8. Colors that are bold and vibrant

One of the more prominent web design color trends in user interface design is using a wide variety of color palettes when choosing colors for websites. Palettes ranging from bright to dark schemes are mixed together to fashion a vibrant and engaging interface. Designers are constantly trying out new color combinations while taking full advantage of how immensely diverse the world of colors is, and assuring that usability is at an optimum level. More and more new creatives are discovering greater horizons that combine innovative approaches with traditional techniques in the area of color options.

Examples:

9. Interface animations

Interface animations as the best web design trend are still a popularly debated topic. Even with a massive army of people who find that user interface animation is an optional feature; that overloads the user interface and makes it more complicated, most users now deem 'motion' as an integral part of the interactive experience. Consequently, designers and developers are seeking sophisticated methods of making animations more appealing while turning them into a problem-solving feature.

Example:

One of the latest web design trends is the use of hero banners. These hero banners are large, attention-catching images that pull the user in during the very first few seconds of them interacting with the web page. They contribute an immense amount to the visual layout of the central area of content. Hero banners have proven themselves to be very useful in setting the mood and conveying the paramount message. Just like any other graphic that stands out on a web page, hero images are the sort of content that brings emotional appeal while also conveniently displaying the intended message.

Examples:

11. Pages that are styled like posters

A new web design trend is styling pages to look like posters. When images are correctly chosen and combined with stylish typography, it helps the page stand out amongst the crowd and pulls the user’s attention to the offer at hand.

Examples:

12. Experimental Layouts and Palettes

Another current web design trend is the use of experimental layouts and palettes for designing a webpage. The movement of experimenting with layouts and color palettes by combining what may seem like incompatible combinations has not decreased in popularity. Instead, it is still very much in fashion and brings out fresh, original outcomes every time it is put to use correctly. Even the most unusual and creative combinations are produced with in-depth knowledge of color psychology, color theory, and the virtuosity of user interface designers.

Examples:

13. Personalized user experiences

One of the leading web design trends that also dictates the web page design is the personalization of the user experience when it comes to website navigation and interaction. This year, we are noticing a powerful movement that delves deeper into sophisticated ways of producing deeper levels of personalization when it comes to the user experience on the website. It means that the designers have to present a higher functionality with which the users can customize the various features of the website and navigation to suit their tastes and needs.

Examples:

14. High quality photo content

Another one of the recent trends in web designing that is gaining popularity this year is the extensive use of artistic and high-quality photo content. Photography is a great way to impress your audience with clear and realistic visuals along with setting the needed associations. With the rapid development of stock photo websites, designers now have more opportunities for finding good quality images. However, for specific projects like e-commerce, the creative team undertakes the shooting of the content as per the goals of the product in question. This is especially true of toys, fashion, drinks, and food.

Examples:

15. Diversity in interface design

One of the key takeaways in web design trends is the building up of much diversity in interface design – and this is what we call the most user-friendly trend to hit the market. Tons of users with different preferences and tastes, assorted favorite characters and styles, and particular feelings about what makes them comfortable and looks beautiful for their project are using websites as an integral part of their daily lives.

Examples:

Time will have the final say on which trends will still be popular by the end of the year.

I need a web designer to create a website! Can anyone help?

 Need a web designer to create a website?

A web designer is a person responsible for visual appearance, usability and the designing of layout of the website. Both technical as well as graphic skills are necessary for a good web designer. Web designers use a lot of tools, but their basic idea of implementation remains the same. A web designer helps in creating and maintaining the quality of the product by satisfying the needs of the clients. The web designers are responsible for:

A web designer must also possess a strong grip on scripting languages like PHP, .NET and JavaScript. He must also be thorough with software and technical developments to enhance his skills. Cascading Style Sheets or CSS is a code that informs the browser how to style and format HTML for a webpage. It enhances the appearance of text and content of the webpage. CSS forms an integral part of web designing for this reason. Web designers use different tools such as Adobe, Illustrator, Sketch and Photoshop.

A User Experience (UX) designer carries out numerous researches on users’ demographics and looks after the need of the website. They keep the audience hooked to the website. Site restructuring and prototype testing are carried out immensely. A User Interface (UI) designer improves the interaction between the clients and the website. Complex brand values and ideas are translated into a website that is easy to navigate and understandable.

A positive User Experience is built with the help of solid foundation in user experience while User Interface focuses on the aesthetics of the websites. It gives importance to the outlook of the website. A visual designer is a combination of both User Interface and User Experience. They solve design issues, improve the user journey with the help of their coding skills.

The following are skills and techniques required by a web designer:

Communication design and marketing:

A target market must be set as to understand what to focus on while designing the website. The target can be a group of people or a strand of culture. This helps the designer to understand the trends of his audience. The type of website also plays an important role. Different designing is done for different types of retail website, entertainment website, education website or business website. Caution is taken to ensure the overall design or aesthetics of the website do not clash with accuracy and clarity of the content.

Interactive design and user experience design:

User understanding of the website depends upon the working of the website. User experience design falls under this category and it is related to clear instructions, labeling and layout of the website.  The interactive design signifies the interaction of the user with the website. Most of the interactive design and user experience design falls under the user interface design. Plug-ins are required for advanced interactive functions.

Page layout:

The class of the page layout affects the user interface design. For aligning objects, page pixel is also a key factor. The most popular fixed-width websites usually have a similar set width that matches with the most popular screen resolution, browser window and monitor size.  Most of the pages are aligned centrally for viewing aesthetics on large screens.

Fluid layout is on a rise since 2000 that is a substitute to grid based design and HTML- based layouts in both coding techniques and basic page layout principles.

Motion Graphics:

User interface and page layout are also affected by motion graphics. Target market estimates the use of motion graphic in a website. Motion graphic design can be divided into distracting visuals and effective visuals based on the type of target audience.

Quality of code:

Website designers must take the standards of the code into consideration while designing a website. A website failing to match with the standards is either error prone or unusable.

Homepage designing:

Homepage design is a key to success for the website browser. Rotating banners and sliders have become an immensely popular design aspect on homepages. This way recent content or featured content is showcased in a confined space. We at MSDS entrepreneurs provide you with web developers who can bring aesthetic sense to your website. We can resolve major to minor issues and enhance the quality of the content provided. We are known for our responsive web design and high coding skills.

Web Development Versus Web Design

Web development vs web design

Website development and web design give a close representation of one another, although they are vaguely alike. Web design refers to the usability of the website while designing deals with the functioning. Let us look further into these two topics.

Web Designing:

Web designing inculcates various principles and disciplines into the maintenance and production of websites. It deals with user experience with the website instead of the software development. This tool has been majorly used for designing websites for desktop browsers, tablet browsers and mobiles. The different areas that fall under website designing are: search engine optimization, interface designing, proprietary software, user experience design, authoring and standardized codes.

Depending upon the production process, web designers use numerous tools and techniques. They take help of both raster and vector graphics to craft web formatted designs or image prototypes.

The most common methods applied for designing websites for mobile and desktop are adaptive and responsive designing. Content is made to move dynamically across the screen depending upon the screen size in responsive designing. In terms of layout sizes, the content to be provided for the website is fixed in case of adaptive designing. Graphic designing software like Illustrator, GIMP, Adobe Photoshop and Inscape are used. The different elements included in website designing are:

Color: The color choice depends upon the clientele and purpose. From monochromatic to prismatic; any color choice can be implemented. The choice of selected color conveys the personality of the brand, organization or an individual trying to design the website through web-safe colors. Layout: This type of graphics, texts and ads are added upon to the website.

The main goal for the website is to view the required information the visitor seeks in a glance. The consistency, integrity and balance of the design must be maintained to achieve this. Fonts: The use of different types of fonts can make the website look attractive and eye-catchy. This can also be used to focus on a special type of text that you wish to be highlighted. Content: Design and content coherently enhance the significance of the website in the form of text and visuals.

The text must also be effective and serve the key purpose of the website. The content must contain certain keywords and must be of finite length to work effectively. Graphics: Logos, clipart, icons and photos can be added to make the website more iconic and enhance its looks. The graphics inserted must stay relevant to the content to be considered appropriate.

Web development:

On the other hand, web development turns a web design into a functioning website. CSC, PHP, JavaScript and HTML are a few of the tools used by web developers. A static layout of the website is potentially converted into dynamic website with the help of those tools by web developers. They take help of content and image sliders, interactive elements and active states for buttons and links to run the website. Web development is achieved in the following manner:

Web development includes the following steps to be followed:

Social network applications, electronic business applications and web-based applications can be achieved by web development. Various languages are used to build user authentication, technical aspects, email services and database of the website.

The data to be presented is built by technical information by using command line interface, version control and text editors. Static websites are displayed with the help of web-hosting services such as AWS technology. Following mentioned are the skills required to ace in website development:

Hence, web designing can be considered as the preceding step to web development.

At MSDS entrepreneurs, we strive to provide you with the best version of web designing. We inculcate values into the work and provide our customers with the top-end performance. The uniquely designed website has core technologies with which designing has been made simpler. We engage with our audience and provide a hassle-free work.

Is Google Web Designer Good for Creating Websites?

What are the benefits of Google Web Designer?

What is web designing?

Web designing often refers to the creation of the front-end of the website, i.e. the interface that is visible to the public with which you interact to perform functions. So web design Houston includes all the graphics, information, ads and other multimedia that you see on a webpage. Web designer often require a thorough knowledge of programming languages like CSS and Java and markup languages like HTML and XML. One needs to get trained and obtain a certification in these languages to make a career in web designing.

However, in 2013, Google launched its Google Web Designer, with claims that even the novice and beginners can design their own website easily and effectively. Google Web Designer was marketed as a web developing platform for the creation of HTML5 web designs that are interactive.

What are the benefits of Google Web Designer?

Some of the claims made about the Google Web Designer were that it is simple to use for beginners and that the designs would have a fluid layout. This essentially means that the design of the website will adjust in proportions to fit the screen size of a variety of devices. Google Web Designer allows assigning percentages for the measures of length and breadth of elements. So you do not have to repeatedly assign various measures of length and breadth for different devices.

Another advantage provided by Google Web Designer is that it allows for highly interactive and responsive web designs. This means that it provides you with greater functionality and keeps the user engaged. There is an element of creativity involved in an interactive and responsive web design, and Google Web Designer allows one to create customization in the design and create new custom actions in JavaScript. Moreover, it has a 3D Stage Rotate tool that allows you to view an element on all sides; this allows for a more 3D designing environment.

You are also provided with a number of animation options and a rich color gradient for your elements. You can also make custom swatches and complex gradients.

Google Web Designer cleverly uses your Google Drive to convert a document into an HTML file. You can simply upload the page to Google Drive and export it to Google Web Designer and it is automatically converted to HTML. Another important advantage of using Google Web Designer is that it provides reusable objects. Suppose you have an element or a group of elements across several web pages of the website. If you wish to make changes in these elements, you need only make a change in one place – this change will then be reflected in all the places. This reduces the amount of work a designer has to do.

However, there are certain drawbacks…

For all its features and facilities, users have often found the interface and control panel of the designer to be too cluttered and heavy-looking. Another complaint that users have with Google Web Designer is that one cannot create HTML files in the designer unless they have been created in Google Web Designer itself. This is a key hindrance for designers who wish to integrate features from different sources and tools.

Moreover, in order to work effectively with Google Web Designer, some basic knowledge of coding and programming is necessary, so it cannot be said that it’s easy to use for complete beginners. This raises questions that if a person needs to be skilled in CSS and JavaScript to use Google Web Designer, why use it in the first place? Experts in the industry are of the opinion that Google Web Designer is better suited as an ‘ad designer’ rather than a web designer, in fact, Google Web Designer is a great tool for creating animation ad banners.

Therefore, Google Web Designer is a little misleading by name – it is worth looking into if you want to create ads, but if you want a proper website, you want to contact us.  We here at MSDS Entrepreneurs, a local Houston web design company, take pride in our web designing solutions. Our experts make the web designing process seamless, giving you peace of mind you deserve.

Twitter Ain't Quite Bitter; Reconsider!

 Best Tip for Handling Your Twitter

Twitters from the Birds

The agility of Twitter can be intimidating yet captivating! By providing access to the mass of individuals swiftly, you will be soaring to new heights!

Confession Time

This post comes late due to Twitter blocking me until the date of my birth was confirmation I exist and of age to use the site.

I gave the site the company's launch date instead of my birthday which flagged the site I was only one year old! Accessibility to my account was immediately a no-go!

My plan to use this post as a step by step, real-time, creation came to a halt. I became quite irritable last week having to wait. However, in the midst of the waiting, I was able to think of all the ways I was going to apply my social media marketing advice (by using Twitter)!

The whole "change that happens in life" that I also mention in my Facebook Blog post... I am going to go ahead and add something to that besides embracing it:

Change has it's progressive abilities depending on our perspective and actions

Due to the setbacks of being sick one week and Thanksgiving following, there came a shift in my blogging position.

I am going to share the same content, yet, apply it in an alternate method. The similar advancement is applicable to this posts' Social Media Platform Topic!

TWITTER

Twitter is a different social media breed. Even though there is resemblance in content that can be shared, such as text, GIFs, photos, and videos...

...There is a different motion to the waves of the Twitter ocean Y'all! (I'll get to that in the end.)

Thus far, while sharing information about the world of Social Media, the initial step to take is enhancing your profile!

PROILE ALLURE

UTILIZATION: TARGET AUDIENCE

Twitter users, alike to Facebook & Instagram, have a variety of demographics. Over 330 million Twitter users are scattered across the world, gender is evenly distributed, and higher education is a feature. When it comes to the age demographic, the most active audience in Twitter are between the ages of 18-29 and ages 30-49 as runner-up. This is a fresh start for some and followers are not just going to flood your notifications. You will immediately notice Twitter provides you with people to follow. Utilize the search bar to find specific cities far, wide, and especially local. Seek out businesses you find interesting, competitive, and in direct correlation with your niche.

UTILIZATION: CONTENT

Visually appealing content will be far more engaging and effective to reach your goals. Whether those goals are to make a certain quota of followers, likes, or retweets...they will all be obtainable as long as your material is captivating. Prepare and share videos. Also, implement live video streams! Your content should additionally show how you are keeping up with the latest/recent updates with subjects pertaining to your line of business, as well as, important events taking place around the world. As long as people know you have awareness of what is happening around you, they will feel the inclination to continue witnessing what you have to share or say. Twitter users will most definitely pay attention to media posts that avoid sacrificing too much of their time.

UTILIZATION: TIMING

Remember how a few scrolls up I mention, generally, Twitter users dislike wasting their time? Well, that is because of how quick material is projecting onto the platform. Twitter is like a bird; always flying off somewhere to chirp a message to another creature and they're FAST! Twitter requires us to pick up our pace with what we share and when. Activity on Twitter peaks between 12 PM and 3 PM, then back up again from 5 PM- 6 PM daily. Paying attention to the weekly activity is important because it matters more on what day to post. Beginning Thursday, activity increases through to Sunday and drops back down by Monday.

RELEVANT INTERACTIVE TIPS

THE SONGBIRD STOPS HERE

I sure hope this long post was worth the read! I hope we can all progress with Twitter! Feel free to follow & I will follow back! Username: MSDSEntrepreneurs Handle: @MSDSEntre

Have a great week & stay tuned for our next post!

Thinking Again About LinkedIn

Best Tips to Optimize linkedin Profile

As a professional networking outlet, LinkedIn ranks as one of the highest. Yes, LinkedIn is comparable with Facebook. However, LinkedIn is the more serious of the two. People use LinkedIn for business matters more than Facebook. LinkedIn provides qualified paths of discovery and communication (ESPECIALLY LOCALLY)!!! By incorporating this social media source, we see the potential to act on for enhancing our businesses. If you have yet to create a LinkedIn account, open a new tab or window, and follow along. For those who already have an account, hopefully, there will be some refreshing ideas you too can follow along with and update your profile!

FIRST IMPRESSIONS

I am positive there is a day each month, at least once, someone known or not reminds us of the impact a first impression can leave. Of course, that makes perfect sense! More than ever in the modern age first impressions initiates continuance.

Within the Social Media Realm, coming across a profile, instantly we are looking to see if we should keep reading about the individual, research the company further, view more photographs, navigate through their history or connections, and quite possibly add them into your connections as well.

In order to reach that result of another follower, and a serious one at that, we must have a profile that engages the audiences we seek. Visuals are the most captivating forms of attention grabbing-even more so than words. All the forms of communication and convincing another, visual representations are the most compelling. Find the best images of you; such as a headshot. Establish an attractive and complementary banner to match your profile picture.

Remember to have your profile best represent you, your personality, and uniqueness. I feel mine needs more updating.

Switching to a headshot from a full body photograph with illegible information already shines a better light.

Basically, the previous photograph is of me standing next to my final results of the music study I mention in my first blog post. Though it is professional and flattering, it is not a clear representation of me. The other bummer is incorporating a bland and basic banner.

OPTIMIZE YOUR LINKEDIN PROFILE

For web development within a social media profile such as LinkedIn, this is an additional form of portraying personalities. Essentially this specifically means to say who you are and what you do with indications the information is worth their time and interest. Once more, I believe there is room to enhance my background and latest involvements.

My direction is towards my future. I still include my past experiences in correlation with what I do now and what I will do in the next few years.

I see myself on a film set and I want those who have experience in that line of work, that come across my LinkedIn profile, to be aware of this. Your businesses' future is evidently in need of awareness. Yes, it is appropriate to include previous work. Even more quality is inside what is it you are specializing in at this time, as well as where you plan on it taking you.

I REPEAT, EVEN MORE QUALITY IS INSIDE WHAT YOU ARE SPECIALIZING IN! AKA GIVE 'EM YOUR NICHE!

Precisions and detail of what it is you specifically specialize in simply exhibits your focus. Using keywords in the headline is an appropriate setting for your line of action. (This is a part of my exploration. I am still searching for my niche). Of course, you want to include every other awesome mastery attributing to your career development. Give the viewers the best of the best and leave out the rest.

WRAP IT UP

The fact of the matter using LinkedIn is to discover and gain leads. Generating your leads will become easier with the advanced features LinkedIn provides or other companies provide. Sales Navigator is my promotion of choice. The programming allows you to specify your target audience and their demographics. Establishing where your leads will be found, what they are doing, and who they know will manifest your goals reachable than simply using Facebook Marketplace.

This portion is essentially the UTILIZATION I discuss in last weeks Facebook Blog post.

Networking Businesses Around Social Media

How to do networking business with social media

Social Media web platforms presently provide businesses with the networking opportunities that will benefit their company with growth. I may provide information in this post that you are already familiar with. Allow this to be a refreshing post for yourself and perhaps add your own comments or responses for us to share. There are many of us out in the world that are still learning about what may come as common sense to some of y'all.

FACEBOOK

Now, personally, I have been off the Facebook site for quite some time. Before I was given this chance to work within the marketing realm, I wanted to avoid Facebook with every ounce of my being. In the past, Facebook and I had a great relationship. Okay...maybe, it was not the best. Maybe, I was being a bit obsessive and unprofessional.

I initially used Facebook as a form of connecting to my friends or to follow musicians all around the world. Facebook was used as pure entertainment. The unprofessional portion was primarily due to cross over of personal information and publication. I apologize that it was nothing like Matthew McConaughey banging on some bongos that would either tarnish or enhance my career opportunities.  Rather, immature updates made me draw the line with where I stood with Facebook. I had been on an almost two-year hiatus before returning.

My comeback revolves somewhat around entertainment once more, except, this time around there will be an appropriate approach with applying content. Facebook is a successful company. Almost too successful! If this company could become one of the most popular and inspiring social media sites, they serve as a tool for our businesses to carry the same qualities.

UTILIZATION

Target Audience: You definitely need to recognize the demographics that find what you offer attractive. Currently here in America, the most active Facebook users involve adults. Primarily, most of these are young adults. There are only a few more women than men on the site.

Content: There is an ongoing issue with the information uploading onto Facebook. The site offers the ability to share whatever, whenever, with whoever (real people vs robots) which gives ground to debates. At the moment, for the US, most posts being shared are shaped are revolving around politics; which leads to the next portion of utilizing.

Timing: Knowing how, and to who you wish to reach out, to without being aware of the "when to share" will only limit your potential boosts in traffic. Maybe, during the US midterm elections, posting about your promotion for vintage china sets through your furniture wholesale will be ineffective.

NOW, YOU CAN SET YOUR TRAFFIC GOALS THROUGH LIKES, SHARES, AND TAGS.

IF I AM BEING HONEST

I want to help people branch outside of using Facebook and only Facebook. 2018 is turning out to be a bad year for the site. As a network giant, it makes sense to have one. It makes sense from a business perspective to have a platform with such range and openness. There are multiple leads that can be found locally as well. As technology advances, other social media platforms progress in similar usage. As Facebook users move onto these other apps, your marketing direction should change too. There is a wave of influence that Facebook has initiated. If you have found success with Facebook and have yet to branch out to other social media platforms, stay tuned because next week I will take time to provide why implementing other sites/apps will benefit your business. Change can be scary, especially if you are comfortable with where your business is at with Facebook. Change is impossible to stop though. (I mean this entire post I was planning on targeting multiple social media platforms, except I felt they each deserved their own post and that took most my day away deciding to change my course of action.)

Most of the first Facebook users probably still felt committed to Tom from Myspace...and Tom was so cool to just leave him for Mark Zuckerberg's site...felt if-y. Progress comes with the change though, so embrace it and take some time next week to see why you should!