Twitter Ain't Quite Bitter; Reconsider!

 Best Tip for Handling Your Twitter

Twitters from the Birds

The agility of Twitter can be intimidating yet captivating! By providing access to the mass of individuals swiftly, you will be soaring to new heights!

Confession Time

This post comes late due to Twitter blocking me until the date of my birth was confirmation I exist and of age to use the site.

I gave the site the company's launch date instead of my birthday which flagged the site I was only one year old! Accessibility to my account was immediately a no-go!

My plan to use this post as a step by step, real-time, creation came to a halt. I became quite irritable last week having to wait. However, in the midst of the waiting, I was able to think of all the ways I was going to apply my social media marketing advice (by using Twitter)!

The whole "change that happens in life" that I also mention in my Facebook Blog post... I am going to go ahead and add something to that besides embracing it:

Change has it's progressive abilities depending on our perspective and actions

Due to the setbacks of being sick one week and Thanksgiving following, there came a shift in my blogging position.

I am going to share the same content, yet, apply it in an alternate method. The similar advancement is applicable to this posts' Social Media Platform Topic!

TWITTER

Twitter is a different social media breed. Even though there is resemblance in content that can be shared, such as text, GIFs, photos, and videos...

...There is a different motion to the waves of the Twitter ocean Y'all! (I'll get to that in the end.)

Thus far, while sharing information about the world of Social Media, the initial step to take is enhancing your profile!

PROILE ALLURE

UTILIZATION: TARGET AUDIENCE

Twitter users, alike to Facebook & Instagram, have a variety of demographics. Over 330 million Twitter users are scattered across the world, gender is evenly distributed, and higher education is a feature. When it comes to the age demographic, the most active audience in Twitter are between the ages of 18-29 and ages 30-49 as runner-up. This is a fresh start for some and followers are not just going to flood your notifications. You will immediately notice Twitter provides you with people to follow. Utilize the search bar to find specific cities far, wide, and especially local. Seek out businesses you find interesting, competitive, and in direct correlation with your niche.

UTILIZATION: CONTENT

Visually appealing content will be far more engaging and effective to reach your goals. Whether those goals are to make a certain quota of followers, likes, or retweets...they will all be obtainable as long as your material is captivating. Prepare and share videos. Also, implement live video streams! Your content should additionally show how you are keeping up with the latest/recent updates with subjects pertaining to your line of business, as well as, important events taking place around the world. As long as people know you have awareness of what is happening around you, they will feel the inclination to continue witnessing what you have to share or say. Twitter users will most definitely pay attention to media posts that avoid sacrificing too much of their time.

UTILIZATION: TIMING

Remember how a few scrolls up I mention, generally, Twitter users dislike wasting their time? Well, that is because of how quick material is projecting onto the platform. Twitter is like a bird; always flying off somewhere to chirp a message to another creature and they're FAST! Twitter requires us to pick up our pace with what we share and when. Activity on Twitter peaks between 12 PM and 3 PM, then back up again from 5 PM- 6 PM daily. Paying attention to the weekly activity is important because it matters more on what day to post. Beginning Thursday, activity increases through to Sunday and drops back down by Monday.

RELEVANT INTERACTIVE TIPS

THE SONGBIRD STOPS HERE

I sure hope this long post was worth the read! I hope we can all progress with Twitter! Feel free to follow & I will follow back! Username: MSDSEntrepreneurs Handle: @MSDSEntre

Have a great week & stay tuned for our next post!

Thinking Again About LinkedIn

Best Tips to Optimize linkedin Profile

As a professional networking outlet, LinkedIn ranks as one of the highest. Yes, LinkedIn is comparable with Facebook. However, LinkedIn is the more serious of the two. People use LinkedIn for business matters more than Facebook. LinkedIn provides qualified paths of discovery and communication (ESPECIALLY LOCALLY)!!! By incorporating this social media source, we see the potential to act on for enhancing our businesses. If you have yet to create a LinkedIn account, open a new tab or window, and follow along. For those who already have an account, hopefully, there will be some refreshing ideas you too can follow along with and update your profile!

FIRST IMPRESSIONS

I am positive there is a day each month, at least once, someone known or not reminds us of the impact a first impression can leave. Of course, that makes perfect sense! More than ever in the modern age first impressions initiates continuance.

Within the Social Media Realm, coming across a profile, instantly we are looking to see if we should keep reading about the individual, research the company further, view more photographs, navigate through their history or connections, and quite possibly add them into your connections as well.

In order to reach that result of another follower, and a serious one at that, we must have a profile that engages the audiences we seek. Visuals are the most captivating forms of attention grabbing-even more so than words. All the forms of communication and convincing another, visual representations are the most compelling. Find the best images of you; such as a headshot. Establish an attractive and complementary banner to match your profile picture.

Remember to have your profile best represent you, your personality, and uniqueness. I feel mine needs more updating.

Switching to a headshot from a full body photograph with illegible information already shines a better light.

Basically, the previous photograph is of me standing next to my final results of the music study I mention in my first blog post. Though it is professional and flattering, it is not a clear representation of me. The other bummer is incorporating a bland and basic banner.

OPTIMIZE YOUR LINKEDIN PROFILE

For web development within a social media profile such as LinkedIn, this is an additional form of portraying personalities. Essentially this specifically means to say who you are and what you do with indications the information is worth their time and interest. Once more, I believe there is room to enhance my background and latest involvements.

My direction is towards my future. I still include my past experiences in correlation with what I do now and what I will do in the next few years.

I see myself on a film set and I want those who have experience in that line of work, that come across my LinkedIn profile, to be aware of this. Your businesses' future is evidently in need of awareness. Yes, it is appropriate to include previous work. Even more quality is inside what is it you are specializing in at this time, as well as where you plan on it taking you.

I REPEAT, EVEN MORE QUALITY IS INSIDE WHAT YOU ARE SPECIALIZING IN! AKA GIVE 'EM YOUR NICHE!

Precisions and detail of what it is you specifically specialize in simply exhibits your focus. Using keywords in the headline is an appropriate setting for your line of action. (This is a part of my exploration. I am still searching for my niche). Of course, you want to include every other awesome mastery attributing to your career development. Give the viewers the best of the best and leave out the rest.

WRAP IT UP

The fact of the matter using LinkedIn is to discover and gain leads. Generating your leads will become easier with the advanced features LinkedIn provides or other companies provide. Sales Navigator is my promotion of choice. The programming allows you to specify your target audience and their demographics. Establishing where your leads will be found, what they are doing, and who they know will manifest your goals reachable than simply using Facebook Marketplace.

This portion is essentially the UTILIZATION I discuss in last weeks Facebook Blog post.

Networking Businesses Around Social Media

How to do networking business with social media

Social Media web platforms presently provide businesses with the networking opportunities that will benefit their company with growth. I may provide information in this post that you are already familiar with. Allow this to be a refreshing post for yourself and perhaps add your own comments or responses for us to share. There are many of us out in the world that are still learning about what may come as common sense to some of y'all.

FACEBOOK

Now, personally, I have been off the Facebook site for quite some time. Before I was given this chance to work within the marketing realm, I wanted to avoid Facebook with every ounce of my being. In the past, Facebook and I had a great relationship. Okay...maybe, it was not the best. Maybe, I was being a bit obsessive and unprofessional.

I initially used Facebook as a form of connecting to my friends or to follow musicians all around the world. Facebook was used as pure entertainment. The unprofessional portion was primarily due to cross over of personal information and publication. I apologize that it was nothing like Matthew McConaughey banging on some bongos that would either tarnish or enhance my career opportunities.  Rather, immature updates made me draw the line with where I stood with Facebook. I had been on an almost two-year hiatus before returning.

My comeback revolves somewhat around entertainment once more, except, this time around there will be an appropriate approach with applying content. Facebook is a successful company. Almost too successful! If this company could become one of the most popular and inspiring social media sites, they serve as a tool for our businesses to carry the same qualities.

UTILIZATION

Target Audience: You definitely need to recognize the demographics that find what you offer attractive. Currently here in America, the most active Facebook users involve adults. Primarily, most of these are young adults. There are only a few more women than men on the site.

Content: There is an ongoing issue with the information uploading onto Facebook. The site offers the ability to share whatever, whenever, with whoever (real people vs robots) which gives ground to debates. At the moment, for the US, most posts being shared are shaped are revolving around politics; which leads to the next portion of utilizing.

Timing: Knowing how, and to who you wish to reach out, to without being aware of the "when to share" will only limit your potential boosts in traffic. Maybe, during the US midterm elections, posting about your promotion for vintage china sets through your furniture wholesale will be ineffective.

NOW, YOU CAN SET YOUR TRAFFIC GOALS THROUGH LIKES, SHARES, AND TAGS.

IF I AM BEING HONEST

I want to help people branch outside of using Facebook and only Facebook. 2018 is turning out to be a bad year for the site. As a network giant, it makes sense to have one. It makes sense from a business perspective to have a platform with such range and openness. There are multiple leads that can be found locally as well. As technology advances, other social media platforms progress in similar usage. As Facebook users move onto these other apps, your marketing direction should change too. There is a wave of influence that Facebook has initiated. If you have found success with Facebook and have yet to branch out to other social media platforms, stay tuned because next week I will take time to provide why implementing other sites/apps will benefit your business. Change can be scary, especially if you are comfortable with where your business is at with Facebook. Change is impossible to stop though. (I mean this entire post I was planning on targeting multiple social media platforms, except I felt they each deserved their own post and that took most my day away deciding to change my course of action.)

Most of the first Facebook users probably still felt committed to Tom from Myspace...and Tom was so cool to just leave him for Mark Zuckerberg's site...felt if-y. Progress comes with the change though, so embrace it and take some time next week to see why you should!

Social Media Marketing: Monday Topic Mention

Understand what is social media marketing & its benefits 

This afternoon my post will be a short announcement for Thursday's upcoming blog post based around Social Media Marketing!

What Social Media Is

To begin, if any of y'all have yet to be involved with the hype, social media basically involves multiple web platforms centered upon socializing with others. Social Media has been around for quite some time since the development of the internet. Technically, the ability to email others is considered a form of social media. For example, if any of y'all have heard of Myspace, you already have an idea about what a social media website entails. Many of you may have your own social media accounts or know of others who do. These can include sites such as Facebook, Twitter, Instagram, WordPress, and Reddit. However, on Thursday I am going to be discussing the use of specific, currently favored websites and applications.

How Business Operation Is Involved

The underlining theme to this topic is the "social" aspect. The ability to search profiles of individuals or groups has become accessible to businesses as well. All sorts of establishments have created their own profile to network with potential and present clients. These businesses vary in the service industries of food, clothing, jewelry, and even media. Media is an influential form of communicating, especially as technological advances continue. Photography, music, and videos can all be incorporated with sharing information about your business.

Who Cares

People who have a smartphone, computer, laptop, or tablet consistently presume to find others involved. Anyone who has ever gone to a search engine to review somewhere to eat, somewhere to stay, somewhere to shop, and so forth, also expects other people to have left their input or opinion. If there happens to be a profile or a site where real people are not providing commentary necessary to assess, there is going to be a disappointment for the searcher and business owner.

We all want to know details before we make a decision to purchase a product or service. More than likely, we end up on some Facebook, Yelp, or blog page giving a personal testimony by multiple individuals to determine commitment to buy or pass. Everyone cares about what everyone else has to say even if they want to go against the popular viewpoint. Who cares? EVERYONE!

Social Media resources make it easier for you to reach out to everyone you possibly can. There are methods of how to conduct your social media activity to boost the benefits of your business. Those will be discussed on Thursday as well. I hope this introduction peaked the interest of you lovely readers and you will read my more in-depth post in a few days. Have a wonderful day & Thank you for reading!