Small Business Guide: The Best Tools Used for Big Data Analytics
Are you familiar with the tools used for Big Data Analytics?
Big Data analytics is the process of analyzing market trends, complex patterns, and customer preferences so businesses can make better decisions. Sounds complicated, right? Fortunately, Big Data can be understood through a number of helpful analytics tools so your business can stay on top of the game.
Why use Big Data Analytics?
Repurpose Old Content for New Leads
With the right tools, Big Data analytics is not as complicated as it sounds. Big Data analytics helps:
- Spark new revenue opportunities– Digital footprints can help businesses make better financial decisions. Big data tools that evaluate finances can show where your business should invest its money and resources.
- Improve customer service – Big data offers a lot of insights into your customers. The best tools used for big data analytics can reveal customer demographics, behavior patterns, shopping preferences, and more. Understanding how your customer/client thinks and why will improve how you engage with your customer through communication and marketing.
- Understand and outsmart your competitors-Big Data tools can help you get insights into your direct competition as well as the top leaders in your field. Applying these insights to future sales and marketing strategies can improve your business.
- Uses location to your advantage- You know how big data tools can offer insights into your customers? The same goes for your location! It’s important for small businesses to focus on the pros and cons of their environment. Take time to nurture a local client base. Customers like to see that you are connected or involved in a local community. This will help you gain a loyal following which can do wonders for your social media presence.
The Best Tools Used for Big Data Analytics
You might have heard that big data tools can cost A LOT of money. This makes sense considering companies like Facebook, General Electric, American Express, etc. invest in the world’s top big data software.
In order to compete in today’s market, small businesses need resources that continue to benefit large businesses. But how is this done without the extra cost?The following cost-effective tools can help you understand big data so you can strengthen your inbound marketing strategies.
ClearStory Data helps your business make better decisions by analyzing your business’s internal data in relation to publicly available info. The great thing about ClearStory Data is that it’s visually appealing. The insights are displayed using their StoryBoard feature. Here you can create interactive graphics and visuals, like you would on Instagram.
Now is a great time to promote your brand via video. Consider creating instructional videos about your product or services. Go the extra mile by making your content relevant to COVID-19 related concerns. For example, if your business is part of the wellness industry, consider showing a video on certain strategies that can improve mental health during these times.
Pricing: Quote-based plan
Looking for another way to improve your email marketing? Kissmetrics might be the big data tool for your business. This big data tool allows your business to send email campaigns based on customer behavior. Basically, this tool allows you to view metrics beyond click through rates. Kissmetrics also has ways to improve your social media presence and current lead magnets like e-books and webinars.
Pricing: Current plan starts at $500 a month.
We recommend investing in other big data tools that work within your budget. If you don’t have the resources for big data tools at this time, then play to your strengths! Take some time to evaluate your current strategies and see where and how you can improve.
At MSDS Entrepreneurs, as an inbound marketing agency, we offer affordable marketing solutions. We have one objective: To make sure your company shows up whenever a customer searches for your products or services so you can get more sales.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
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