How to Use LinkedIn Analytics

How to Use LinkedIn Analytics

[vc_row][vc_column][vc_column_text]

Use LinkedIn Analytics to Grow Your Following.

LinkedIn rates as one of the highest professional networking sites around. What started as a career building site has since become a highlight of inbound marketing for businesses big and small. From talent acquisition to B2B marketing strategies, LinkedIn is the g0-to platform for businesses to boost their following and connect with top-leaders in their industry. It’s important to make the most out of CRO so you can increase your revenue. Every page on your website is a golden opportunity to turn visitors into customers. The following practices outline how you can make the most out of your web content so you can grow your audience and your sales.

Company updates

As we’ve already mentioned, content marketers must think strategically (internal link). Fortunately, LinkedIn analytics helps you understand the data behind: Company updates are a great way to stay connected with your followers. There are different types of updates, but they all communicate the same thing: Your company  is informed and active. A great way to stay connected with your followers is to regularly post blog updates, company news, photos, video content, and more. You can also get the conversation going by asking your followers a relevant question. Not sure what to post? Check out these 13 smart ways to create powerful company updates on LinkedIn. You can see how these updates are performing by signing in to your page’s admin center. Just click the analytics tab in the dropdown menu and select which data you’d like to view:
LinkedIn analytics

Follower Analytics

With LinkedIn’s follower analytics you can review the number of followers you received during a set period of time. Checking this regularly will help you modify your marketing strategy. Perhaps your Facebook page is performing better than your LinkedIn profile. This could be because you have not properly identified your LinkedIn audience. Linkedin analytics Even though LinkedIn is similar to Facebook, Instagram, and other social media platforms, it’s important to remember that LinkedIn is always professional. This is not the place to post pictures of your breakfast or family vacation. You must dress your profile for success and that includes regularly checking LinkedIn analytics. linkedin analytics LinkedIn analytics now helps you understand your audience by providing follower demographics. Similar to Facebook’s Business Manager, these demographics help you understand why your followers are on LinkedIn and what they’re looking for in terms of content. This will help you create expert updates that appeal to your followers even if these posts don’t directly relate to your business. Remember you want to connect not show off. Authentic engagement will go a long way.

Visitors

Don’t forget about your visitors! If there’s a gap between your number of visitors and followers, then you might want to rework your social media optimization plan for LinkedIn (internal link). It could be that you’re targeting the wrong audience or promoting irrelevant content. Don’t worry about trying to find the answers on your own. The answers are always in the data! You just need to know where to look for it.
Linkedin analytics

Related blogs

[blog_page_specific]
[/vc_column_text][/vc_column][/vc_row]

WHY MSDS DIGITAL MARKETING?

Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.

CONTACT US

Get started with MSDS Digital Marketing to see metrics driven results.

    CHECK OUT OURFEATURED CASE STUDY

    INCREASING WEBSITE AUTHORITY WITH STRATEGIC KEYPHRASE CONTENT GAPS

    A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and

    THE RESULT?

    New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.

    Read more

    Leave a comment

    Your email address will not be published. Required fields are marked *