How to Implement a Successful Content Marketing Strategy for Your Business
Your Business Needs a Content Marketing Strategy
A successful content marketing strategy is a must-have in your inbound marketing package. Content marketing is a proven strategy that helps you engage with your customers, grow your audience, and boost your sales. Your content matches your client’s unique needs and concerns. It shows why your services are the answers to their needs.
Creating content is fun, but it’s not always easy. Yes, there are many tools like Photoshop, Canva, YouTube, etc. that can help you create beautiful content even on a shoestring budget. But successful content isn’t just a pretty picture. Successful content is a result of strategy.Before you start creating, you want to make sure you have a plan in place.
We put together a list of steps to help you get started on your next content marketing strategy. Don’t worry about creating a perfect strategy your first-time round. Marketing trends change all the time and so will your strategy.
Steps to Creating a Successful Content Marketing Strategy
Set Your S.M.A.R.T Goals
A content marketing plan is a collaborative process. The best way to create optimized content is to work with other department heads on needs and goals. S.M.A.R.T goals are specific, measurable, achievable, relevant, and time-bound.
We recommend your team sets a S.M.A.R.T goal at the beginning of each goal. Don’t be afraid to start small. For example, perhaps you want to boost your social media following by 13 percent. Put that goal in place and then create the proper social media content that will help you achieve this goal. By the end of the month, you’ll be able to assess what is and isn’t working about your goal.
Know Your Audience
Content is all about audience. You could create a beautiful graphic with flowers and poetry, but this probably won’t do much for an audience that is more tech-oriented. One way to know your audience is to do a website and/or social media audit that pulls info on audience demographics. Based on what you find, you can focus your content on what’s trending, who likes it, etc.
Choose Your Content Channels
You must know where your content is going and why. Landing page copy may or may not apply to a Social Media Story (insert internal link to post on Social Media Stories) and vice versa. You’ll learn how to adapt your content to various channels once you have a better understanding of who’s spending time on those channels and for how long.
Create Content and Content Calendar
Once you’ve finalized your goals and know where your content is going, it’s time to create! We recommend that your business sets up a monthly content calendar to help keep you on track. Social Media Schedulers like Pardot and HootSuite are a great way to schedule your content ahead time so you can invest your energy into other projects.
As mentioned, all content is measurable. At the end of each month, look back at your original S.M.A.R.T Goal and see if that goal was achieved. If not, you can run audits on social media pages, email campaigns, etc. to see what hit the mark and what did not. If you did meet your goal, you can either build on that goal next month or focus on something else. No matter what you decide, great content will always succeed if you are dedicated and strategic.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
INCREASING WEBSITE AUTHORITY WITH STRATEGIC KEYPHRASE CONTENT GAPS
A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more