This article will discuss the top 5 ways to increase traffic & drive visitors to your website.
Online marketplaces create many opportunities for businesses to expand their reach, reach new potential customers, and grow revenue. They also offer start-up businesses a medium for promoting their products and services, building customer loyalty and generating buzz around new concepts in the marketplace, so driving more traffic to your website is important.
They are all the rage these days. However, when you start a website, it’s just a matter of time before people notice your website and what you have to offer them. But growing your website and keeping it in the spotlight will take more than great content alone. To drive traffic to your website, you need an effective marketing strategy that involves both traditional and social media engagement and a solid plan for search engine optimization (SEO) and the development of your online brand.
We’ll show you how to drive more traffic, visitors, and readers to your website without being a web marketing guru.
Let’s get started!
You're not alone if your website is only getting a 30 percent engagement rate and you don't know how to fix it. Blocked visitors are leaving without being able to find out what else you offer or what mistakes they made. But by implementing push notifications, you can start bringing them back with a personalized message that will keep them interested in eyeing up your product or service.
Click here to check out how to add web push notifications to your WordPress site by HubSpot.
These tips below will help you drive traffic to your website!
Search engines investigate your knowledge and skills to help users find the content they are looking for and are used by SEO experts.
When you’re first starting out and creating content for your website, keyword research can be a big help to increase traffic to your new website. You can use it to brainstorm keywords that might be searched for but aren’t yet on your site and see which ones you want to target. This is why it's important to use keywords relevant to your articles' topic.
If you do proper keyword research, you can get some advantages such as:
A. Find new ideas to help you create better content and beat your competitors with better content.
B. Learn which topics will bring you traffic representing a payout in your chosen niche.
There are a lot of free websites that will give you the tools to get the right keyword and relevant topics. We use SEMRush and Ubersuggest. These tools will help you create lots of new keyword ideas.
When you get your keyword research done, creating a game plan for your website will be a good idea.
Creating a calendar can help you stick to your goals to drive more traffic to your website and stay on track. There are a lot of useful tools. We use Trello to track our work progress and stay on top of the game.
Just remember, don't be too hard on yourself and be consistent with posting contents.
Headlines can be very effective when they grab your audience’s attention and get them to read your post. Your headline is your chance to make the first impression on any website reader.
A good headline is what generates interest in your content. This stands out from the clutter, grabs attention, and makes it easier for people to click on your article.
A simple hack to see whether or not your headline might be in danger of going viral is to start a tweet or post, write your headline, then select the “tweet” option. If you have a good one, it will show up. If it’s one of these gems, there is hope for copywriting yet!
A good headline is often more important than the article's content. For example, if you have written an amazing piece on a popular topic, your headline might not be able to draw enough attention. To learn more about how to write appealing headlines, check out these 21 viral headlines examples.
We use these tools to write creative headlines and blog titles:
A. Monster Insights - Headline Analyzer Tool
B. Optinmonster - Headline Analyzer Tool
After creating content, putting links to your content from previous posts on your website are important. SEO experts do this and it is really important to rank your blogs higher on search engines (Google and such).
There are couple of reasons that internal linking is important:
A. Google knows what your site is about, tells Google where to find content and improves your website's accessibility.
B. Increases your visibility.
All-in-one SEO - WordPress SEO Plugin is one of the great tools for your websites. It helps improve your rankings on Google and drive more traffic to your website.
When you use images/ videos on your website, text around that image helps viewers understand what they're looking at. It gives more meaning and helps users understand the information they're seeing.
Infographics engage readers, especially when the topic is something they think they know but need to be educated on. For example, a post discussing the best ways to go green may include an infographic with water and electricity usage statistics. Infographics are also great because they help you build authority on your subject matter, as experts generally communicate their ideas through pictures rather than words.
We know that not everyone is a photographer, so we have some helpful websites that you can look into to increase traffic to your website:
A. Pexels
B. Unsplash
C. New Old Stock
D. Pixabay
E. Skitterphoto
Your website is important but it isn’t the only part of running a business online. You need to learn marketing strategies to keep people returning to your site and encourage them to buy from you. Once you have a solid plan for attracting subscribers and increasing traffic to your website, you’ll want more ideas for growing your business.
As a digital marketing agency, we’ll provide SEO strategies, make your website more visible, get leads and more.
To learn more about us, visit our website!
