Keep Your Business in the Loop : How to Use Google Trends for SEO[vc_row][vc_column][vc_column_text]
Google Trends is Your SEO Strategy’s Best FriendGoogle Trends is a Google-owned website that analyzes the top search queries over a certain period of time. A basic understanding of Google Trends and its uses will help you create quality, content that will increase traffic and sales. We’ll show you how to use Google trends for SEO. Remember that SEO is a key ingredient to your business’s inbound marketing strategy. Google Trends is a free resource so you might as well use it to your advantage. Just follow these simple steps so you can improve your SEO and stay in tune with what your customers are searching for and why. Start Broad While it’s true that effective SEO includes a list of customer/client specific keywords, analyzing trends requires a slightly different strategy. Google Trends recommends that you type a broad topic like, “marketing,” “COVID-19”, or “Baseball” before narrowing your search. This will help you see at what time certain trends have peaked. Once you’ve chosen your trend, you can narrow it down by category, region etc. It’s important to note that what’s trending on Google isn’t always what’s trending on the news. It’s about keyword popularity. This is helpful because you’ll be able to get inside the minds of your customers and clients. Decide on Long vs. Short Term Trends Google Trends’ timeframe ranges from the past five years to the past few hours. While it may not make much sense to search for trends from 2015, remember that analytics tell a story. It’s worth noting when a trend has a similar trend pattern throughout the years. “Marketing,” for example has had a consistent peak and dip since 2015. Considering over 600,000 businesses open each year, we’re not surprised to see that marketing hasn’t gone out of fashion! Small businesses do wonders for our economy and culture. But competition is an inevitable factor and SEO is what helps your business stand out from the crowd. Get Geographic Be sure to include location in your Google Trends search. This specificity will help you understand context. Trends also offers a Comparison feature so you can type in multiple keywords. If you type in “weight loss” into Google Trends, you’ll see that it’s trending the most in Mississippi and a few other southern states. If your business is in the health and wellness industry and you have locations in the south, it might be worth crafting a blog or microblog on weight loss topics and patterns that you can share on your website and social media. Be sure to include what makes your business unique and trustworthy. IF YOU’VE CLOSED YOUR DOORS, THERE’S STILL A WAY TO STAY CONNECTED WITH YOUR CUSTOMERS! LEARN HOW TO USE EMAIL MARKETING AND DOWNLOAD OUR FREE EMAIL TEMPLATES TO HELP YOU STAY IN TOUCH WITH THE OTHER PEOPLE WHO WILL HELP YOUR SMALL BUSINESS RECOVER.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
INCREASING WEBSITE AUTHORITY WITH STRATEGIC KEYPHRASE CONTENT GAPS
A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more