Customer Service Tactics 2020: How to Build a Facebook Chatbot

Customer Service Tactics 2020: How to Build a Facebook Chatbot

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Why You Should Build a Facebook Chatbot for Your Business

As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they’re looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We’ll show you how to build a Facebook Chatbot for your business and why. As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they’re looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We’ll show you how to build a Facebook Chatbot for your business and why.

The Pros of a Facebook Chatbot

Facebook Chatbots let you: Most people have encountered a Chatbot while shopping whether they realize it or not. The best Chatbots have a personal and professional feel. Customers like it when they speak with a piece of technology that doesn’t sound or feel like a piece of technology. When building your Chatbot, be sure to strike the right balance between personal and professional communication styles.  Save time: As mentioned, Chatbots can save you time by interacting with customers outside of business hours. Chatbots give customers the information they need right then and there, saving you time and money. Save time: As mentioned, Chatbots can save you time by interacting with customers outside of business hours. Chatbots give customers the information they need right then and there, saving you time and money. Identify Leads: If you play your cards right, the Facebook Chatbot can help you identify and generate leads. The Chatbot keeps a record of your customer’s questions, comments, and concerns. From there you can identify the recurring interests and needs of your audience. Just think of the amazing marketing strategies this information can help inspire. 

How to Build a Facebook Chatbot for your small business

There are a number of different tools that can help you build a Facebook Chatbot. Some tools let you build your bot on your own while others build them for you. Then there are tools that offer a mixture of the two. Whatever you decide, be sure you have a conversational marketing strategy.

The following are a list of tools that can help you build your Facebook Chatbot:

How to Best Use Facebook Chatbot

When you build a Facebook Chatbot for your business, you want to make sure you know how to use it! The following are a few best practices for chatbots so your hard work doesn’t go to waste:

Be Personal

A successful chatbot has a personal feel so the customer feels as though they are communicating with a real person. However, it’s important to have a designated human support person on staff in case the Chatbot starts experiencing technical difficulties or can’t answer the customer’s questions.

Be Direct

Even though your Chatbot should be fun and personal, you don’t want to waste a lot of time. Be sure to have readymade responses to common questions. Customers don’t want to speak with a chatbot for too long. They want to get the information they need as fast as possible.

Be Honest

Remember to be transparent with your customers about how the Chatbot works. It’s important that customers know if/how their information is being shared and for what purpose. Even though your Chatbot should be fun and personal, you don’t want to waste a lot of time. Be sure to have readymade responses to common questions. Customers don’t want to speak with a chatbot for too long. They want to get the information they need as fast as possible.

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