Use Chat and Messaging to your advantage with conversational marketing
Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, “You’ve got Mail?” Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a quicker way to interacting with customers.
While email marketing can go a long way, you might want to consider investing your resources into live chat and messaging. Chat and Messaging are now common features in business apps and websites. They let you communicate with your customer instantaneously, 24/7. In other words, they get the conversation going!
There are a few things to consider when using chat and messaging for your conversational marketing strategy. With Chat and Messaging, you can bring your conversational marketing strategy. Here’s how!
By now you’ve probably heard of channels like WhatsApp, Facebook Messenger, Instagram direct messaging, etc. These are lumped into a group called Social Messaging. Social Messaging has 1.3 million users, and that number is expected to increase. According to Statista, 42% of people on the planet have a smartphone, and 87% of smartphone owners use Messaging. This creates many opportunities for businesses to connect with their customers.
The Benefits of Social Messaging for Business:
Increase CTRs: with Messaging, you are more likely to improve your click through rates. Some Facebook Messenger campaigns have seen a 30% click-through rate compared to less than 10% for an email campaign.
Increase CTRs: with Messaging, you are more likely to improve your click through rates. Increase Subscribers through Tw0-Way Communication: Customers crave personal interaction. In today’s digital world, we consume more content than ever, and we do so without realizing it. No wonder customers want to feel valued and heard. Two-way communication makes B2C conversations feel personal and authentic. What better way to increase your subscribers!
The Live Chat feature commonly found on business websites, also helps improve your conversational marketing strategy. Live Chat helps your conversations happen in customer-time, meaning whatever time of day your customer prefers.
With the new realities of COVID-19, customer work and shopping patterns have changed. With more people working remotely, they are more likely to take their business online in and outside of regular working hours. The good news is a Live Chat Bot is there for your customer when you, personally, are not.
The Benefits of Live Chat for Business
24/7 customer support-ChatBots give answers to frequently asked questions at any time of day. This saves you time and money in the long-run. As the ChatBot handles simultaneous interactions, you can spend time growing your business in other areas. ChatBots can also help you maintain a work-life balance outside of business hours.
Keeps your business proactive -With a Live ChatBot, customers see that your business is present and engaged no matter what. The good thing about ChatBots is that their responses maintain a human element so customers don’t feel like they’re just talking to a computer. Customers really like to see your business going the extra mile!
At MSDS Entrepreneurs, as an inbound marketing agency, we offer affordable marketing solutions. We have one objective: To make sure your company shows up whenever a customer searches for your products or services so you can get more sales.