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Social Media Marketing: Monday Topic Mention

Understand what is social media marketing & its benefits 

This afternoon my post will be a short announcement for Thursday's upcoming blog post based around Social Media Marketing!

What Social Media Is

To begin, if any of y'all have yet to be involved with the hype, social media basically involves multiple web platforms centered upon socializing with others. Social Media has been around for quite some time since the development of the internet. Technically, the ability to email others is considered a form of social media. For example, if any of y'all have heard of Myspace, you already have an idea about what a social media website entails. Many of you may have your own social media accounts or know of others who do. These can include sites such as Facebook, Twitter, Instagram, WordPress, and Reddit. However, on Thursday I am going to be discussing the use of specific, currently favored websites and applications.

How Business Operation Is Involved

The underlining theme to this topic is the "social" aspect. The ability to search profiles of individuals or groups has become accessible to businesses as well. All sorts of establishments have created their own profile to network with potential and present clients. These businesses vary in the service industries of food, clothing, jewelry, and even media. Media is an influential form of communicating, especially as technological advances continue. Photography, music, and videos can all be incorporated with sharing information about your business.

Who Cares

People who have a smartphone, computer, laptop, or tablet consistently presume to find others involved. Anyone who has ever gone to a search engine to review somewhere to eat, somewhere to stay, somewhere to shop, and so forth, also expects other people to have left their input or opinion. If there happens to be a profile or a site where real people are not providing commentary necessary to assess, there is going to be a disappointment for the searcher and business owner.

We all want to know details before we make a decision to purchase a product or service. More than likely, we end up on some Facebook, Yelp, or blog page giving a personal testimony by multiple individuals to determine commitment to buy or pass. Everyone cares about what everyone else has to say even if they want to go against the popular viewpoint. Who cares? EVERYONE!

Social Media resources make it easier for you to reach out to everyone you possibly can. There are methods of how to conduct your social media activity to boost the benefits of your business. Those will be discussed on Thursday as well. I hope this introduction peaked the interest of you lovely readers and you will read my more in-depth post in a few days. Have a wonderful day & Thank you for reading!

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Allow Yourself an Intro to Web Development

 Importance of Web Development in the Business 

Today I have the pleasure of providing simple, basic material based on the Importance of Web Development in the Business. I will try to my best to keep thoughts organized, informative, and beneficial to your time and effort to read (and hopefully apply).

Web Development

If you are thinking that the two words above say enough, I am sorry to tell you, those two words are not enough. There is more to this topic than just putting together a website. Technology has advanced with doors open to allow other resources available. Within the advancement of technology, there is the advantage of increasing exposure and traffic to your line of service! Currently, having a website generated for your product or business is the best way to gain valuable clients.

Web Development encompasses other topics that I will blog about in further details. Each piece of these topics is vital to making sure the process of one's website is created is tailored to specifically on enhancing everything about a company. Among those tiny post-it notes, are just a few of the subject matters to address.

Themes Among Web Development

Layout

First impressions matter and the layout of your website will be the image primarily associated with your business.

Navigation

Having easy, quick access to information about your company makes a huge difference when the process is smooth sailing.

Development

Determining how your website will be created and maintained is an important step from taking what you have drawn out in your mind and putting it onto the screen.

Design

This portion is wrapped around the graphics, font, and other details of how your website will be displayed.

Programming

JavaScript, HTML, XML, PHP, and Node.js are the languages that represent the back end of the content and functions of a website. It is represented visually by many lines of code.

Strategy

How you execute what you want to share to the world wide web is extremely essential for catching your audiences attention; engagement of your content is an example of this.

Web Responsive

Basically, this is making sure your website is accessible and able to be navigated through effortlessly whether on a computer desktop, laptop, tablet, or smartphone.

Testing Features

This is done before taking your website to live for all to see. Doing this can help one catch any bugs or glitches found on the website.

Analytics

A process of measuring the traffic of one's website to better determine if any changes could be made to increase the flow of traffic.

Benefits to Applying Each of the Above Targets

Targeting these themes will provide you with a chance to reveal a vision. You have the ability to be creative and stand out from competitors. You want to do all you can to avoid stopping here. Just because your website is built does not mean everything is done and you can chill. This is just the beginning of all the fun!

Tips & Pointers

You must make sure you are engaging anyone who can come upon your website. You want to make sure your content is worded, properly, as to keep a potential client absorbed. If followers are a priority for your website, you must make sure your content is up-to-date and fresh with new content. Lastly, probably one of the most important tips is to make sure you give people something to connect to and you want that something to be you. Having information and your taste as a part of YOUR website allows a client to feel more willing to do work with you based on a relatable foundation.

Dream Envision Plan Organize Develop Create and SUCCEED!

One more tip I can offer (that I myself struggle with on a daily basis) is to allow yourself patience with your attempts. If a direction you took on developing your website turned out to lack the leverage you sought or the potential, seek after another path, stick to it, and you will be able to see your business grow! Thank you for reading today and I hope y'all can gather some insight to apply. Once again, if you have anything to share or add, please feel free too!

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