Best Virtual Marketing Strategies during the Pandemic

The recent novel coronavirus has changed the world indefinitely. With more brick and mortar businesses shutting down and valued employees getting furloughed, the busy world has had no choice but to retreat indoors.

While there are many benefits to working from home, isolation can take its toll. Social distancing measures may help lessen the spread, but people are, understandably, craving human interaction. The good news is, there are many ways for businesses to connect with their audience virtually. You have something your customer wants, and now is the time to give it to them.

We narrowed down three virtual marketing strategies for your business to try. In our ever-changing digital world, there are many ways to connect. The following can help you reconsider how you’ve been relating to your audience during these challenging times.

Social Media Marketing

Social Media channels such as Facebook, Instagram, LinkedIn, etc. can help manage and grow your business’s message. Social Media Marketing lets you advertise your products and services and build relationships with potential customers so users become familiar with your brand.

There are many ways to optimize your social media content. The most important thing is that your content remains genuine and powerful. COVID-19 and social isolation has caused an increase in anxiety and depression. Social Media content such as fun Zoom recordings and hashtags like #inthistogether2020 helps users feel less alone in these trying times.

Email Marketing

While email may not sound like the most exciting way to connect with your audience, it is very effective in building relationships and growing your brand. More people are opening email during the COVID-19 pandemic than ever before. Email marketing helps you communicate directly with new and future buyers, clients, prospects etc. The most effective email campaigns during these times contain clear and compelling content. It’s best to personalize your content as much as possible so users feel connected. Even if the email is being sent out to a mass list, make sure each one begins with the recipient’s name. Your efforts will go a long way!

Features

One way to connect with your audience and support other business owners is to use features. Consider interviewing experts and/or rising stars in your industry then feature them on your blog. Your following will love getting to see a new or familiar face on your webpage. Plus, leaders in your field are bound to have a strong following/email subscribers list. These connections are bound to work in your favor. Features are perfect for promoting on social media. Consider turning your interview into a microblog or interview. Be sure you’ve established a connection before reaching out to your potential guests.