Is your business website SEO-approved?
SEO or search engine optimization is what gets you found on the web. This is the process of using search engine (like Google) best practices to increase your website visibility. The goal is to have your website or webpage appear higher in the rankings on a search engine results page (SERP).
There are many SEO practices for new websites, and these three steps will help your website get the attention it deserves.
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Is your website not up to speed? Consider hiring a web designer.
The reason you hear so much about SEO in the marketing world is because search engine optimization practices are the building blocks to business growth and prosperity. Driving organic traffic to your website can be difficult and time-consuming. However, SEO can't be ignored, and the following SEO practices can boost your website.
3 SEO Practices for New Website
Go Mobile:
By now, you probably know that more and more people are accessing the web via mobile. In 2022 you can't get from point a. to point b. without seeing someone on their mobile device.
Check out the following Desktop vs. Mobile vs. Tablet via Market Share Worldwide:
The good news is you can impress new and potential clients by having a mobile-friendly website. This SEO practice can help establish trust and relay important information that isn't difficult for your audience to read. An easy to navigate mobile website will increase conversions and improve your site's overall website.
Learn how to optimize your website for mobile devices here!
Write a Blog Tailored to Customer Interests:
Content marketing is an excellent SEO practice guaranteed to drive organic traffic to your website. A blog is a regularly updated webpage that appeals to current and potential customers' interests, concerns, questions etc. Blogs allow you to quickly communicate information to your following.
In 2022, blogging is an inexpensive opportunity for businesses to build brand awareness, drive traffic to their websites and attract more customers for the ultimate goal of increasing sales.
Blogging is a great SEO practice because it shows that your content is active and relevant. According to HubSpot Data, companies with over 16 blog posts each month drive over three times more traffic than companies that either blog less or not at all.
Invest time in Google Analytics:
Google Analytics lets you see how much traffic your site gets over a certain period of time. This platform helps you analyze your website's performance for FREE. The only thing Google Analytics will cost you is your time, but the payoff will be invaluable.
Google Analytics collects the following:
- Number of website visitors
- How visitors navigate your site & for how long
- Where your visitors come from
And much more! How does Google Analytics help with SEO? Info on traffic patterns and audience behavior helps you understand which inbound marketing techniques are making or breaking your business.
Overtime, you'll learn how to use Google Analytics to increase your website traffic which is one of the many benefits of having an SEO-approved new website!