SMO: Best LinkedIn Strategies for Small Businesses
Social Media Optimization and LinkedIn
Social Media Optimization is a key component to your overall inbound marketing strategy. Developing a LinkedIn marketing strategy should be a highlight of your social media marketing plan. With over 600 million users on LinkedIn today, you don’t want to miss the opportunity to boost your following on one of social media’s most well-respected platform. Let’s find out how you can develop an SMO LinkedIn strategy for business.
But first the basics. Why SMO?
SMO helps you
- Drives more traffic and increases leads
- Improves search engine rankings
- Customer service improvement
- Distribute information quickly
- Do business with social media users directly
Some businesses need Social Proof and the best way is optimizing your Social Media status.
SMO gives CRO (Conversion rate optimization) meaning when your web visitors come to your website they need to know how you are doing, and what others say about you and your top products. Social Media gives all the answers!
Now that you’re all caught up on the importance of SMO, let’s dive in to how you can grow your business through LinkedIn. Whether you’re a business professional looking to establish professional connections, or you’re trying to grow your team, a strong LinkedIn marketing strategy can help your business soar.
Best LinkedIn Strategies for Your Business
Be sure to optimize your LinkedIn SEO so your page performs well in search engines. This will help boost organic traffic to your page. Here are a few ways to optimize your LinkedIn page for SEO:
- Create a keyword rich platform
- Post regularly and use hashtags and keywords
- Create user-friendly posts such as listicles, quick tips, videos, how-to guides etc.
- Share industry related news
Set Your KPI
Setting a key performance indicator will help you stay on track of your LinkedIn marketing goals. One way to set a KPI is to take a look at your original S.M.A.R.T Goal and ask yourself how, specifically am I achieving this goal? A few things to focus on for new businesses is awareness and customer feedback.
A good LinkedIn KPI for small businesses is to regularly keep track of followers and visitors and set a definite goal on how they can be improved.
Post Relevant Content Frequently
As a business owner, you wouldn’t promote irrelevant content on your Facebook or Instagram pages, would you? Of course not! The same principle applies to LinkedIn. Company updates, photos, job opportunities, crisis management, resources, etc. are among the many helpful things you can post to your LinkedIn’s company page.
But how do you know what’s relevant? As usual, the secret is knowing your audience. For those who need a little extra help, LinkedIn offers a helpful tool called: Content Suggestions.
This helps you narrow down your target audience based on industry, location, and seniority. Soon you’ll discover via articles and videos what your audience cares about the most. The best part is you can refine your search at any time so there’s no need to feel limited.
Remember that all successful marketing strategies have to be tested, analyzed, and determined based on your audience’s likes and needs. One of the best things you can do for your LinkedIn strategy is to be adaptable. Don’t expect perfection from the get go. Even the experts have to reassess current and past mistakes. The worst thing you can do is nothing at all.
Now get out there and start connecting!
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
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