The 2020 Guide to Advertising on Instagram[vc_row][vc_column][vc_column_text]
Your Guide to Advertising on Instagram This Year
What You’ll Need to Advertise on Instagram
A Facebook Business PageFor those who have experience with Facebook advertising, you’re in luck! Setting up an Instagram ad is more or less the same process. Facebook purchased Instagram in 2012 primarily because Mark Zuckerberg thought the company was a threat. This billion dollar purchase shows that Instagram is worth investing your time and resources. While you don’t need an Instagram business page to set up an Instagram ad, you do need a Facebook business page. Your Facebook business page will help you set up your Instagram ad.
Define Your Instagram Advertising GoalsInstagram ads may look simple, but the most successful ads are a result of time and hard work. If you’re going to invest time and money into Instagram advertising, you might as well be strategic. Take a look at your monthly S.M.A.R.T goal(s) and see how Instagram advertising can come into play. For example, perhaps you want your followers to view more videos as a way to improve your video marketing. If so, chances are you’ll want your Instagram ad to include strong video content as a way to engage your followers. While you don’t need an Instagram business page to set up an Instagram ad, you do need a Facebook business page. Your Facebook business page will help you set up your Instagram ad.
Choose Your Instagram AdYour Instagram ad content is king, and nothing rules like a quality video or photo. Organic images or videos go a long way. Instagram users care about authenticity. They don’t want to feel as though they are viewing one sales pitch after another while scrolling through their feed. Below are a few Instagram Ad Design Recommendations from our partners at HubSpot: Design recommendations Image ratio: 1:1 Image size: 1,080 x 1,080 pixels Your image may not include more than 20% text Caption: Text only, 125 characters recommended Technical requirements Image ratio: 1.9:1 to 1:1 Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square) Caption: Text only, max. 2,200 characters
Set Up Your Instagram AdAs mentioned, you can set up your Instagram Ad through your business’s Facebook Page. Advertising on Instagram via Facebook Business is very straightforward. Just follow the same process as you would setting up your Facebook ad. Remember to choose the best images and copy for your ad. Facebook allows you to crop images and add relevant hashtags as needed. Be sure you’ve connected your Instagram business account to Ads Manager. This is done by clicking “add account” under the listed Instagram accounts As always, be sure to keep an eye on your ads’ metrics. These metrics will help your business understand your latest’s ad’s strengths and weaknesses. If at first you don’t succeed, never be afraid to try again!
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
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