3 Ways to Identify Your Social Media Target Audience
3 Ways to Identify Your Social Media Target Audience
There’s no way around it. Social Media Marketing is one of the most important ways to engage with customers. Your social media target audience includes current and future buyers who identify with your product or message.
Social Media trends change each year and so can the demographics and psychology of your audience. Before you can use social media marketing strategies to your advantage, you must know how to identify your social media target audience. The process is not as difficult as it sounds.
If your business has a clear and important offering, you can identify your target audience on all social media platforms. Soon you’ll be able to create meaningful content that will foster relationships and grow your following.
- Create a Buyer Persona
You can identify your social media target audience by understanding your business’s current customers. Your customers’ demographics and behavior patterns will show you how they interact on different social media patterns and why.
Here’s an example on how to organize customer information from Sprout.
For example, our Buyer Persona includes the following:
- A company with 1-10 and 10-59 employees
- A company that doesn’t have a marketing strategy implemented for their business
- A company that relies mostly on Outbound Marketing strategies i.e. cold call, cold email, print media distribution)
- A company that has less than 2,000 monthly website visitors
- A company with an annual revenue more than $200,000
- A company that doesn’t have enough time or interest to implement an effective marketing strategy
- A company with a monthly budget of $3500
Once you’ve created your buyer persona you will know how to use social media marketing to your advantage. Pay special attention to image quality, tone of voice, posting frequency, and organic traffic.
- Study Your Competitors
Competition analysis is a necessary component to business strategy and growth. You can identify your social media target audience by studying how your competitors engage with followers on social media.
Be sure to note the types of social media platforms your competitors are using. For example, if your competitors are appealing to baby boomers and older millennials then they will likely be on Facebook.
Even if you are trying to appeal to a younger audience, it’s important for every business to maintain a Facebook page. Facebook is a very useful platform for small businesses as it helps you discover new buyers through organic search and low cost paid marketing.
- Get Feedback
If your current marketing plan isn’t working, then it might be time to reassess your social media target audience. One way to determine if your content is engaging or not, is to simply ask! Consider creating a customer survey that asks what type of content your customers tend to consume and where. The results may surprise you.
Be sure to incorporate this new information into your monthly social media calendar.
MSDS Entrepreneurs is a Houston-based digital marketing agency. We have one objective: To make sure your company shows up whenever a customer searches for your products or services so you can get more sales. Learn more about inbound marketing and how we can help you get started today.
WHY MSDS DIGITAL MARKETING?
Dawood kokawala and the team at MSDS Digital Marketing will listen to your dream for your business and turn it into areality. We are a team of experts with over 20 years experience in information technology, business development, webdesign and marketing. Your website will be everything you dreamed it would be! You will have options to create a completely custom designor select from vivid pre-designed templates.
Search Engine Optimization(SEO)
This is the key to your online visibility.When a search engine to locate aproduct or service your business provides, you wantthem to find YOU.Showing up near the top of thesearch engine results page (SERP) increases yourchances of driving that user to your website.to getnew customers. Remember that effective websitesconvert visitors into paid customers.
PPC Management Services
Paid advertising will help you get more traffic to your website! At MSDS,we help boost traffic by improving your rank in the search engines such as Google and Yahoo.Your website deserves the right attention from the right people. Paid advertising can help you get there! We’ll help create and monitor your ads so you can boost your sales and grow your audience.
Content Marketing Services
When you think about it, content marketing is the most inexpensive form of advertising around. Our content writers will create results-driven content that will improve your online presence. Websites that produce regular content receive 8x more traffic than websites that don’t take the time to update their blog or landing pages. The last you want to dois alienate a potential customer with outdatedcontent.
Your website is your first impression!Aquality website will increase your businessand build trust with new visitors. Whenpeople search for your products andservices, you want to be found, and you wantthe results to look good. Our team will helpcreate a powerful website that gives yourbusiness the visibility and credibility it needs t
Reputation management Services
The first step in reputation management is monitoringreferences to the person or business, primarilythrough social media monitoring and carefully craftedsearch queries.Social media analytics and similarprocesses on search results help to deliver a snapshotof current public opinion of the person or business inquestion and then a campaign can be designed toaddress any problematic issues that have
Social Media Management Services
No matter if you are a B2B or B2C company,youhave to take advantage of social media. Statista.comprojects the number of worldwide social mediausers to increase to 3.1 billion in 2021. Creating apage on these popular networks is free, making itone of the most cost-effective ways to reachcustomers online.As a part of our commitment togrow
Get started with MSDS Digital Marketing to see metrics driven results.
CHECK OUT OURFEATURED CASE STUDY
INCREASING WEBSITE AUTHORITY WITH STRATEGIC KEYPHRASE CONTENT GAPS
A new mental healthcare website needed toincrease their visibility in Google searchresults organically without breaking the bankin advertising spend. White Hat Ops was ableto provide an organic content strategysolution that increased website authority and rankings resulting in more matches between patients and
New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more