5 Proven Real Estate Referral Sources & How to Use Them to Get Leads[vc_row][vc_column][vc_column_text]Real estate agents survive off leads. Without a consistent flow of leads coming in, you won’t be able to generate business. To improve your chances of success as a Realtor, you need to cultivate several referral streams to feed your business continually. There are many referral sources available to agents, but we will dive into five that are tried & true. We will walk you through how to leverage them for quality leads. As you read, remember that it is important for you to always keep your name in front of your target audience and to find creative ways to incentivize them.
1. Showcase your local expertiseLet your audience know that you are a go-to source for information in your area, by sharing the following types of information: – Your favorite eateries, shops and centers of attraction – Exciting events coming to your city or township – Important market information – Special offers from your local strategic partners Keep in mind, social media users love pictures. So, take some nice postcard quality photos while you’re out on the town.
2. Advertise ListingsDon’t miss your opportunity to feature your current listings. Post high quality pictures that show your properties from flattering angles and highlight recently renovated rooms. You will have more flexibility in how your showcase your properties on your own social media pages than you will on the MLS listing, so be creative!
3. Share testimonials and reviewsReal estate agents know reputation matters, but with the advent of online review platforms came a great amount of consumer reliance on online customer reviews. When you get great reviews or praise-filled messages from your clients, use your social media pages to show them off. Your past and current clients’ insight may be the one thing needed to convince an indecisive follower to get in touch with you. leverage them to see a return. Regularly visit their businesses or send emails to inform them about the exciting things you’re doing. Use these regular contacts to ask them if they have any current offers and volunteer to promote them on your online platforms. Each partner brings his or her own unique benefits to the table. If you have partners who are centers of influence in your community, take an extra step and schedule coffee time with them. This is an excellent time to introduce them to high dollar referrals in a warm hand-off. In your post-meeting follow-ups, leverage fruitful referrals by asking for more referrals in exchange for the ones you’ve sent to your partners. NAR, 92% of respondents said the most common feature on a firm’s website is property listings. As a real estate agent, your website should have IDX integration to display MLS listings. Buyers are looking for property listings on your site, but to take full advantage of this feature you need CRM. When selecting a web designer, choose one that offers CRM technology(realtors) to capture leads directly on your website. This cutting-edge technology ensures that your website is working for you while you’re out working on your business.
MSDS Entrepreneurs is committed to helping real estate agents sell more houses. For a complete look at the services we provide, visit our Realtor Solutions page(realtor).
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New SEO Content Strategy achieved a 2,400% increase in organic search traffic between March and December of 2020.Read more