4 steps to creating a content strategy for a website that gets found on Google
In today’s digital landscape, everyone leaves a digital footprint whether they like it or not. Luckily for small businesses and brands, it can be a very good way to boost visibility and marketing capabilities without breaking the bank.
One of the best ways to reach out to more customers is to improve your rankings on search engines. Google today reigns supreme as the go-to place for information and web searches, so creating a new content strategy to jump those rankings and heighten the chances of getting a new customer on board, is essential for getting the word out for your small business.
If you are looking to integrate content marketing in your current marketing efforts or create brand awareness for your business, here are four steps you can take to create the best content marketing strategy that gets your small business exposure.
Search Engine Optimization is your best bet when it comes to growing your digital profile. However, this takes some time, first, you have to focus on creating your own content profile before the web traffic starts rolling in.
- Find the perfect keywords
This is crucial. Keywords are important in a SEO-dominated digital space. It is critical to identify words and phrases that can help your target customers find your content and your small business.
So before you create content, make sure to do your research and figure out what type of keywords your customers are googling. This includes single words, multiple words, and even long-tail keywords such as specific phrases that a customer or search engine user can use to type in their specific search for your product or business.
There are many tools to breakdown keywords, but the first step would be to get with great content marketer and experts in SEO, SEM, SMO. They also help in creating great websites, the website is your front of the business and it should be well optimized for SEO and also should be so beautiful with the flow of your services and products so visitors can get easily what they want.
However, for small businesses, a good step would be to invite the whole team to get together and work on finding the right keywords and phrases. This can give you the starting point for your work. Remember to be on the lookout for the following things: use google suggest or find similar searches.
By using the search engine itself, you can find a great starting point. Type out certain keywords and see what type of results you get, furthermore use google suggest to find suggestions based on what you start typing in the bar. Once you search, take a look at similar searches to see if they are relevant to your specific brand.
Another great way to find your way in keyword searches is to take a look at your competition. Sometimes they have a head start (listing higher than your website), so take a look at where your competitors rank and how their keywords help them get there. You might find something helpful.
- Create a Google My Business Profile
Now you may have thought that our next trip would have been to create some content that can create credibility, maybe a story of people who shifted their marketing to SEO or Content marketing and succeeded tremendously maybe 3 or 4 stories. While that’s a good tip, you can also create a closer relationship with Google by listing your business. It’s important to have a strong and regularly updated listing.
Many small businesses skip on the brand-awareness potential of this listing. It puts you on Google’s radar and makes searches for your business convenient to customers who can easily find your business including location, website, and contact information.
Do not underestimate the potential to create a higher potential for your business through Google My Business. Learn how to list and edit your listing.
- Brainstorm Ideas for content using search engines
Now, we’re on to the hard part, creating the content based on the keywords you found in the previous step. If you want to be found on Google you’re going to have to constantly post content that’s optimized for Google.
It sounds simple, but sometimes simple things end up being harder than we thought. It is a sentiment that many other small businesses or DIY’ers can agree with. If you follow the simple steps below, this should not be a problem for your content creation.
Start off by developing content that is meaningful and optimized for your website. Do not think that you can write content that has your optimized keywords, but no meaning for your content. Develop useful content that emphasizes keywords but that is relevant and useful for your own business.
Content marketing plays a key role in your content strategy, especially when it comes to SEO content creation. Remember, these keywords are the heart of your content marketing strategy, so it is what the search engines use to analyze and base their website rankings.
The format is also especially important. It does not matter if it’s organic content or long-form. Finding the right format for you is the best way to get your reader to pay attention to your content. Include your keywords in the first 100 words, and remember to include a keyword or two in the title.
Remember to use keywords in your headings, descriptions, meta-tags, alt text, and captions.
- Focus on off-page SEO as well as on-page SEO
Over the last few paragraphs, we have learned about the importance of on-page SEO when it comes to creating a great ranking on Google. However, maintaining a great content marketing strategy is more than just on-page SEO. It is also important to focus on off-page SEO to get ranked on Google.
Off-page SEO is the activity that brings awareness and referral to your website. This could be social media, link-building, and guest blogging that could be used to create content and bring new customers.
The key here is to encourage off-page traffic into your website by quality backlinks and boost your ranking. By sharing content on social media or writing guest blogs you can create a following that can then be used to create traffic into your website which in turn can increase your ranking on Google.
Never forget to link back your own sites, it is really a great way to expand your audience and get more clicks.
After you have established the framework for a content marketing strategy in the current digital platform, monitor and analyze the numbers. If something is not generating enough traffic, then change it and let it go, choose to concentrate on other keywords, or adjust your strategy to shift your rankings in a more favorable position.
A small business is more often than not, different than your competition so make sure you stay up to date on best SEO practices that could benefit your business. Furthermore, Google is always updating and changing their algorithm, so keep a close eye to your search engine rankings, especially if they begin to drop.
That means things will need to change, so make sure to adjust your strategy accordingly.