Conversational Marketing 101: Chat and Messaging

Use Chat and Messaging to your advantage with conversational marketing Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, "You've got Mail?" Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a… Continue reading Conversational Marketing 101: Chat and Messaging

What is A-B Testing and How Does it Help Small Businesses?

What is A-B Testing and Why do You Need it? At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as "bucket testing" compares two versions of a webpage to see which one performs better.  It's not as complicated as it sounds. Here we'll… Continue reading What is A-B Testing and How Does it Help Small Businesses?

Inbound Marketing and Public Relations in 2020

Inbound Marketing and Public Relations Go Hand-in Hand. You may have heard the terms inbound marketing and publication relations used interchangeably. Truthfully, there are a number of differences between marketing and PR, and they can all work to your advantage. But first, the basics! PR is defined as "a strategic communication process that builds mutually… Continue reading Inbound Marketing and Public Relations in 2020