As you may have noticed, videos have become increasingly relevant in all kinds of digital marketing strategies. In fact, experts say that video will account for 79 percent of global mobile data traffic by 2022. That means there will be 1.9 billion internet video users. There’s no way around it. There are many reasons why you should use video marketing in your inbound marketing strategy whether it be through your newsletters, emails, or social media accounts.
Still don’t believe us? By the end of this article you’ll understand why you should use video marketing in your business plans. We’ve broken down video marketing into some basic rules and concepts so your business can connect with users on all video related platforms.
Depending on your goals, video marketing can be expensive and time consuming. However, 82% of businesses say that their ROI’s increased after implementing video marketing.
If you’re not sure where to start, just go online! Social media is an excellent destination for your video marketing content. Be sure to create videos with your social media presence in mind. The great thing about sharing video content on social media is that you don’t need costly equipment or an entire storyboard team to get your message across.
Facebook live is a great tool for video marketing. Facebook live is free and easy to use. Facebook live videos typically run from 30 seconds to two minutes. These videos are prioritized in the algorithm so if you have a strong social media presence, you should have no trouble in getting your audience’s attention.
Be sure your video marketing content is easy to find and mobile-friendly!
When you have a video embedded into your website, blog etc., then users are more likely to spend time on your website. Even just a two-minute video can increase audience retention. The longer users spend on your website, the more likely you are to show up first in Google. This will do wonders for your SEO and can ultimately lead to more sales.
Remember that the longer your audience stays on the website, the more valuable you are to search engines. This ultimately builds trust with Google and your buyers. Creating a short video every now and then certainly goes a long way!
Video marketing allows you to share your story in ways you never have before. Here is an opportunity for the CEO, a group of employees, or even clients to come forward with why your product and/or company is relevant. In other words, don’t be camera shy. People want to put a face to a name, and video marketing allows you to do is in simple, straightforward ways.
For those looking to get more creative, try implementing music, art, logos, or demonstrations. Don’t be afraid to use humor. This will build trust and connection. It’s been a difficult year for businesses and consumers world-wide. A little laughter can go a long way.
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