Understanding the Difference between SEO and SEM

[vc_row][vc_column][vc_column_text]To SEO or SEM? They sound a lot alike, and they are similar to an extent. But SEO and SEM differ more than just in letters. Though they accomplish the same task, the difference between SEO and SEM is that SEO includes organic strategies while SEM is paid. There is no right or wrong strategy.… Continue reading Understanding the Difference between SEO and SEM

Best SEO Practices for New Websites in 3 Steps

[vc_row][vc_column][vc_column_text] Is your business website SEO-approved?   SEO or search engine optimization is what gets you found on the web. This is the process of using search engine (like Google) best practices to increase your website visibility. The goal is to have your website or webpage appear higher in the rankings on a search engine… Continue reading Best SEO Practices for New Websites in 3 Steps

Top 4 SEO Copywriting Tips for Your Business

[vc_row][vc_column][vc_column_text] Revamp your business website with these SEO Copywriting Tips There’s no way around it. Your business website and blog must be SEO-friendly. The right words combined with the right strategy saves your company time and money. It can also spark new leads on a variety of platforms. The secret is mastering the best SEO… Continue reading Top 4 SEO Copywriting Tips for Your Business