Understanding the Difference between SEO and SEM

 Difference between SEO & SEM

SEO or SEM? They sound a lot alike, and they are similar to an extent. But SEO and SEM differ more than just in letters. Though they accomplish the same task, the difference between SEO and SEM is that SEO includes organic strategies while SEM is paid. There is no right or wrong strategy. It all depends on your business's needs and budget.


As mentioned, SEM, or Search Engine Marketing helps increase website traffic and visibility through paid marketing strategies. A few SEM includes SEO and a few other marketing strategies such as:

It’s important to set up a budget for every marketing plan. Know your limits and be sure to stay on top of trends that directly affect your business. If you're not sure how to accurately set your budget, just do some more research. There are many resources available at your fingertips.

MSDS partners with HubSpot which offers a wealth of information on marketing, sales, customer service, and more. HubSpot is fun and easy to navigate and will help your business thrive.


In the marketing world, the competition for sales, leads, and website traffic never ends. SEO  is the process of using search engine (like Google) best practices to increase your website visibility. The goal is to have your website or webpage appear higher in the rankings on a search engine results page (SERP). There are many ways to use SEO to improve your rankings, but quality content goes a long way. 
A few SEO strategies include:

Best SEO Practices for New Websites in 3 Steps

Is your business website SEO-approved?

SEO or search engine optimization is what gets you found on the web. This is the process of using search engine (like Google) best practices to increase your website visibility. The goal is to have your website or webpage appear higher in the rankings on a search engine results page (SERP). 

There are many SEO practices for new websites, and these three steps will help your website get the attention it deserves.
At MSDS Entrepreneurs, we believe that great partnerships are the key to success. Simply stated, our clients are our partners. We work hard to understand and address every need and challenge you may have. Your time is too valuable to waste on otherwise simple solutions.

Is your website not up to speed? Consider hiring a web designer. 
The reason you hear so much about SEO in the marketing world is because search engine optimization practices are the building blocks to business growth and prosperity. Driving organic traffic to your website can be difficult and time-consuming. However, SEO can't be ignored, and the following SEO practices can boost your website.

3 SEO Practices for New Website

Go Mobile:

By now, you probably know that more and more people are accessing the web via mobile. In 2022 you can't get from point a. to point b. without seeing someone on their mobile device.

Check out the following Desktop vs. Mobile vs. Tablet via Market Share Worldwide:

 The good news is you can impress new and potential clients by having a mobile-friendly website. This SEO practice can help establish trust and relay important information that isn't difficult for your audience to read. An easy to navigate mobile website will increase conversions and improve your site's overall website.

Learn how to optimize your website for mobile devices here!

Write a Blog Tailored to Customer Interests:

 Content marketing is an excellent SEO practice guaranteed to drive organic traffic to your website. A blog is a regularly updated webpage that appeals to current and potential customers' interests, concerns, questions etc. Blogs allow you to quickly communicate information to your following.

In 2022, blogging is an inexpensive opportunity for businesses to build brand awareness, drive traffic to their websites and attract more customers for the ultimate goal of increasing sales. 

Blogging is a great SEO practice because it shows that your content is active and relevant. According to HubSpot Data, companies with over 16 blog posts each month drive over three times more traffic than companies that either blog less or not at all.

Invest time in Google Analytics:

Google Analytics lets you see how much traffic your site gets over a certain period of time. This platform helps you analyze your website's performance for FREE. The only thing Google Analytics will cost you is your time, but the payoff will be invaluable.
Google Analytics collects the following:

And much more!  How does Google Analytics help with SEO? Info on traffic patterns and audience behavior helps you understand which inbound marketing techniques are making or breaking your business. 

Overtime, you'll learn how to use Google Analytics to increase your website traffic which is one of the many benefits of having an SEO-approved new website!

Top 4 SEO Copywriting Tips for Your Business

Revamp your business website with these SEO Copywriting Tips

There's no way around it. Your business website and blog must be SEO-friendly. The right words combined with the right strategy saves your company time and money. It can also spark new leads on a variety of platforms. The secret is mastering the best SEO copywriting tips.

MSDS Entrepreneurs delivers amazing websites complete with content that is strategically planned. It’s not enough to simply fill your website with words. Because of technical algorithms, your content must have purpose.

As always, we are here to help! Check out these top SEO copywriting tips so you can bring fresh eyes to your business.

Focus on Short Form Content

Every marketing trend has its myth. You may have heard that long-form content such as blogs 1,000 + words is more likely to lead to business growth. Long-form content definitely has its advantages. Lengthy blogposts and podcasts help your business cultivate expertise and shareable content you can promote over a longer period of time.

While long-form content can help nurture a strong following, short-form content is more likely to grow a new or existing following. Short-form content is more likely to grab your audience's attention. In 2020, The average person spends 37 seconds reading a blog post.

That's not a lot of time to get your point across. Short-form content like 500 word blogs, microblogs, and Instagram Stories can increase the amount of time they spend on your website. Remember that the longer a visitor spends time on your website, the more likely they are to become your next lead.

Link to Your Main Website and About Pages

You already know that quality links will help you rank higher in the search engines. But what about linking back to your own pages? Chances are you have a few blog posts in mind that you try to share as much as possible. While this can improve your SEO, home/about pages tend to have more authority and are more likely to appear in the search engines.

Let's face it. No one likes scrolling through the 2nd or 3rd page of Google. Increase your chances of getting on the first page by playing to your website's strengths.

Use Keywords

Keywords are an essential component to SEO copywriting. Keywords help your blog/website appear in the search engines. Once your team decides on the perfect keywords for your blog post, you need to figure out where you're going to place them.

Ideally, your keyword will appear at least once per page in your H1 and/or first paragraph. You also want to naturally place your keywords in a way that links back to those important About pages.
We recommend using Moz's keyword research tool to optimize your blogs. You might also want to consider using a competitor SEO analysis tool.

Highlight Testimonials

It's important that every website has a section for Testimonials. But what would happen if you naturally showcased your testimonials on every main page?

Displaying testimonials on every page helps improve your rankings. Google wants to ensure that you are an informed, trustworthy source for users. The more testimonials you have, the more likely you are to appear in the search engines.

You and your team worked so hard to receive those glowing reviews and testimonials. You might as well show them off and get the attention you deserve.

SEO copywriting tips are an essential component of our digital marketing package. At MSDS, we see our clients as our partners. There are many digital marketing agencies to choose, but selecting the right one for your business is vital. Our marketing team takes its time with each partner. We work hard to understand and address every need and challenge you may have.
Get in touch today!