July 10, 2020

3 Ways to Identify Your Social Media Target Audience

Spread the love

3 Ways to Identify Your Social Media Target Audience

There’s no way around it. Social Media Marketing is one of the most important ways to engage with customers. Your social media target audience includes current and future buyers who identify with your product or message.

Social Media trends change each year and so can the demographics and psychology of your audience. Before you can use social media marketing strategies to your advantage, you must know how to identify your social media target audience. The process is not as difficult as it sounds.

If your business has a clear and important offering, you can identify your target audience on all social media platforms. Soon you’ll be able to create meaningful content that will foster relationships and grow your following.

  1. Create a Buyer Persona

You can identify your social media target audience by understanding your business’s current customers. Your customers’ demographics and behavior patterns will show you how they interact on different social media patterns and why.

Here’s an example on how to organize customer information from Sprout.

For example, our Buyer Persona includes the following:

  • A company with 1-10 and 10-59 employees
  • A company that doesn't have a marketing strategy implemented for their business
  • A company that relies mostly on Outbound Marketing strategies i.e. cold call, cold email, print media distribution)
  • A company that has less than 2,000 monthly website visitors
  • A company with an annual revenue more than $200,000
  • A company that doesn't have enough time or interest to implement an effective marketing strategy
  • A company with a monthly budget of $3500

Once you’ve created your buyer persona you will know how to use social media marketing to your advantage. Pay special attention to image quality, tone of voice, posting frequency, and organic traffic.

  1. Study Your Competitors

Competition analysis is a necessary component to business strategy and growth. You can identify your social media target audience by studying how your competitors engage with followers on social media.
Be sure to note the types of social media platforms your competitors are using. For example, if your competitors are appealing to baby boomers and older millennials then they will likely be on Facebook.

Even if you are trying to appeal to a younger audience, it’s important for every business to maintain a Facebook page. Facebook is a very useful platform for small businesses as it helps you discover new buyers through organic search and low cost paid marketing.

  1. Get Feedback

If your current marketing plan isn’t working, then it might be time to reassess your social media target audience. One way to determine if your content is engaging or not, is to simply ask! Consider creating a customer survey that asks what type of content your customers tend to consume and where. The results may surprise you.
Be sure to incorporate this new information into your monthly social media calendar.

MSDS Entrepreneurs is a Houston-based digital marketing agency. We have one objective:  To make sure your company shows up whenever a customer searches for your products or services so you can get more sales. Learn more about inbound marketing and how we can help you get started today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

May 25, 2023
Mastering the Marketing Funnel: Driving Business Growth with Strategic Content
Spread the love

Spread the loveIn today's competitive digital landscape, businesses need an effective marketing funnel to guide potential customers through the buyer's journey. By strategically leveraging content across various stages of the funnel, you can attract, engage, and convert leads into loyal customers. In this blog, we will explore each stage of the marketing funnel and provide […]

May 22, 2023
Finding a Balance: How to Use Social Media Without Feeling Overwhelmed
Spread the love

Spread the loveAre you feeling overwhelmed with posting on social media? Are you feeling like social media is taking over your life? I feel the same way. If you are like me, you have realized that there are a lot of social media platforms out there, and it is hard to keep up with them […]

April 25, 2023
Maximizing Your Website Potential: The Power of GoDaddy and WordPress
Spread the love

Spread the loveAre you ready to take your website to the next level? Look no further than the dynamic duo of GoDaddy and WordPress. As individual platforms, they are already powerhouse tools for website creation and management. But when used together, their combined capabilities are unbeatable. In this article, we'll explore the endless possibilities of […]

MSDS Digital Marketing

If you are searching for DIGITAL MARKETING IN SPRING TX, you have come to the right place. We have PROVEN ways to make your brand visible and connect you to a large-scale audience 

Contact Details

(281) 786-0005

Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.


Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.

24624 Interstate 45 Suite 200
Spring, TX 77386

Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.

© 2022. All rights reserved by MSDS Digital Marketing.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram