How to Use an SEO Competitor Analysis Tool for Business Prosperity

It doesn’t matter what industry you are in. Competition is an unavoidable aspect of running a business whether you’re a digital advertising agency or a brick-and-mortar company.

In the marketing world, the competition for sales, leads, and website traffic never ends. Like it or not, the competition in your industry is fierce and ongoing.

Fortunately, for those who conduct most of their business online, your competition can be the key to your business’s growth and prosperity. The secret is knowing your competitors better than you know your own company. With an SEO competitor analysis tool, you can spend less time worrying about your competitors and more time focusing on the right marketing strategies to make your goals a reality.

SEMrush

In today’s digital world, there are many competitor analysis tools to get your business on the right track. MSDS Entrepreneurs highly recommends that new businesses invest in an SEMrush account. This SEO competitor analysis tool offers a number of solutions for SEO, content, social media, and more.
Competition insight and strategy is what makes this company a must-have SEO competitor analysis tool. SEMrush helps you understand your competition by providing the following:

• Keyword Overview
• Competitor Backlinks
• Organic Traffic Insights

And much more!

Keyword Overview

 Planning and implementing your keywords are essential in all kinds of marketing strategies. SEMRush’s Keyword Magic Tool provides a quick analysis of your keywords including a key word difficulty percentage as well as an average number of monthly searches for the keyword provided.

You can also search for local companies when using SEMRush as an SEO competitor analysis tool. Once you’ve selected the perfect keyword, be sure to follow the best practices for writing a blog that converts your readers into leads.

Competitor Backlinks

 Backlinks, or inbound links, are very important to SEO. Backlinks occur when one website links to another. When a website refers back to your website, search engines will see that your content is original and valuable.

Even if you decide not to use SEMrush, your company must have an inbound marketing strategy which includes backlinks analysis. Here’s how our favorite SEO competitor analysis tool organizes your competitors’ backlink profile:

Your competitors’ backlinks will show where they rank in the search engines. By reading a competitors’ backlink profile, you will begin to see what types of link building has helped them. Based on what you find, you may want to alter your keywords so you can target better domains and increase your following.

Organic Traffic Insights:

Another way to know your competition, is to view their organic traffic insights. Organic traffic refers to all your website visits not influenced or triggered by paid search results. Organic traffic is important to you and your competitors’ business because it shows that you have a target audience. Your visitors come to your website with a specific intent and it’s your responsibility to offer them solutions. Here’s how you can set up your Organic Traffic search on SEMrush:

Whether your business is just taking off or you’ve been in the industry for some time, competition analysis is a helpful and necessary resource. No matter what, don’t let your competition intimidate you. Their success is like a glimpse into your own potential!

STAYING CONNECTED WITH YOUR CUSTOMERS IN TIMES OF CRISIS

Times are hard, but there are still ways to keep your business going, even with a closed sign on the door. MSDS Entrepreneurs has resources to teach you how to:

GENERATE HIGH QUALITY LEADS ON A LIMITED BUDGET

GET STARTED WITH EMAIL MARKETING IN 5 EASY STEPS

AND WRITE A BLOG THAT CONVERTS READERS INTO LEADS USING 10 EFFECTIVE TIPS

THERE IS HOPE FOR YOUR SMALL BUSINESS TO RECOVER HERE IN TEXAS AND BEYOND. WE CAN HELP YOU MAINTAIN YOUR BUSINESS’S MARKETING STRATEGY DURING THIS TIME, TAKE A LOOK AT OUR SERVICES. 

Business Listing On Google

Business listing on Google is important When customers search for businesses online, they want to make sure that business is active and credible. The last thing you want them to see is an incomplete listing. New changes for your business can be exciting, but you want to make sure your customers are in the loop so they know your business is up and running and worth a visit.

It’s easy to edit a business listing on Google when you follow these 3 easy steps:

 1. Login to Google My Business and choose your business page.

Click info on the left hand menu and enter the new information you’d like to make in the corresponding boxes.

2. Update Your Business Information on Google listing

You want to make sure that your business information is up to date. Google My Business allows you to make changes to the following important information:

Business hours:

Small business owners must be very clear about their hours of operation.
Physical address: Even if you do most of your work remotely, your business still needs a physical address. This helps build credibility and trust with your customers. If your business doesn’t have a physical address you can rent a post office box so you do not need to use your home address.

Phone number: 

Business listing on google It’s crucial that your customers know how to reach you by phone. While more business is being conducted online, it’s still necessary to have a company phone number. There are many benefits to having a company phone number such as brand consistency and the ability to work from anywhere.  Most importantly, it will help you maintain a balance between your professional and personal life.
For convenience and maintaining a more professional approach, consider setting up Google Voice in your G Suite. Google Voice provides voice and text messaging services for Google Account customers. Google Voice helps you receive calls from anywhere. There are pros and cons to Google Voice for business, so be sure to decide what’s best for your business before moving forward. for business listing on google

Website:

This is arguably the most important feature on your business listing. Make sure to copy and paste your URL into the appropriate box. If you’d like to make changes to your website consider hiring a web designer. 

3. Go the extra mile:

For business listing on Google Add Users and Managers to Edit a Business Listing on Google
When you’re a successful business owner, you won’t always have time to edit your business listing on Google. Fortunately, Google offers ways for you to stay on top of your information without taking unnecessary time out of your day.

To help keep your business up to date, consider assigning people in your company to be the owners and managers of your listing.

Owners:

Business listing on Google In Google My Business accounts, there are owners and managers who share very similar responsibilities. There is also a primary owner who is like the head administrator of the account. They have the power to assign owners and managers who can:

• Edit business information
• Create, manage, and edit posts
• Respond to reviews

And much more!