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September 22, 2020

Ways Your Business Can Build a Virtual Community during the Pandemic

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Virtual Community Can Help Your Business Thrive

The power of technology helps us stay connected in unprecedented ways. For almost two decades, the internet has helped human beings stay in contact from all over the world. The rise of social media has revolutionized the way we socialize, receive, and process information. Needless to say, the digital age is constantly evolving.
The novel coronavirus known as COVID-19 has caused an increase in technological use. With more brick-and-mortar businesses shutting down and employees turning to their computers as their primary source of income, how we interact online has become more important than ever before.
It’s important that businesses of all kinds sustain a nurturing and successful virtual community. A virtual community impacts employees and customers. Zoom is the most common online meeting tool. From universities to telehealth, online meetings, appointments, and festivities have become the norm.
We gathered three fun and easy ways to build a virtual community during these times. If there’s one thing this year has taught us, it’s that we’re in this together.

Host a Virtual Party or Gala

What better way to safely connect with new and potential customers than to safely P-A-R-T-Y? Online parties or galas are a great way to promote your message and make your loyal following feel included. Consider making your party Members or Subscribers only. Start with the founder or CEO expressing words of gratitude. This is a great way to support and thank your following. With Zoom, you can even create breakout rooms so Members can get to know one another without the pressure of speaking in front of everyone.

Host a Live Q&A with Customers

COVID-19 has led to a surge in educational content across all industries. Now that most people are working from home, many individuals are considering a career change or at the very least learning a new skill. Why not host a monthly Q&A with your clients and/or following? You can use this time to connect with followers and answer whatever questions or concerns they may have about your services. It’s also a great way to give company updates, promote new offerings, etc. Live Q&As via Zoom are great for social media. Remember that video marketing is taking the world by storm. These sessions can help you stay ahead of the game!

Hold Monthly Online Cocktail Hours with Employees

Don’t forget about your team! Build a virtual community for your faithful and hardworking employees, they deserve some fun too. Why not host a virtual monthly meetup/cocktail hour with your team? These private meetings are a great to let off some steam and check-in with how your team is adjusting to the new normal. If you are the founder or CEO, be sure to take some time for yourself. Self-care is a necessary component in upholding a positive virtual community.

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