Finding a Balance: How to Use Social Media Without Feeling Overwhelmed

Are you feeling overwhelmed with posting on social media? Are you feeling like social media is taking over your life?

I feel the same way.

If you are like me, you have realized that there are a lot of social media platforms out there, and it is hard to keep up with them all.

And, if you are not using them correctly or not getting enough engagement from your audience, then it can be even harder.

Social media is a great way to connect with your audience but can also be overwhelming—especially if you're new to the space. But don't worry! Here are some simple steps to get yourself started on your social media journey.

Create a social media strategy.

Before you get started, it's important to define your goals. Are you trying to grow an audience? Increase sales? Generate leads? Once these are clear in your mind, it'll be much easier for us to create a strategy that works for them.

Once we know where we're headed, we need to figure out who our audience is. Are they millennials or Baby Boomers? Do they live in rural areas or urban centers? What are their pain points and interests--and how can those inform our content creation process (hint: it should)?

Next up: define the brand voice and tone of voice used on social media platforms like Facebook, Instagram and Twitter by answering questions such as "Who am I talking too?" "What do I want them thinking about when they see my content?" And lastly...

Set up the right social accounts.

Social media can be confusing, so it's important that you create accounts for the right platforms and use them correctly. Here are some tips:

Post consistently and regularly.

The point of social media is to engage with your audience and build a community. If you're posting once a week or even once a day but only when it's convenient for you (and not when people are actually looking at their feeds), then there won't be much engagement happening.

Posting consistently will help keep people coming back to see what else is going on in your life or business. It also gives them an opportunity to get involved with the conversation by liking or commenting on posts--something that can lead directly to sales conversions!

While there's no right answer as far as how often is too often (it depends on how active your audience is), we recommend posting at least twice per day during normal working hours and no more than three times per day total across all platforms combined (including Facebook) if possible.

Use analytics to track success.

The first step to understanding your social media strategy is to look at the data. Analytics can help you see what content is working and what isn't, which time of day works best for posting, how many people engage with your posts and more.

There are several tools available that make it easy for anyone--even those without technical skills--to understand their analytics reports in an intuitive way. Some of these include:

Create a content calendar.

A content calendar is a great way to track your posts and ensure they're being shared at the right time. It's also a useful tool for planning your social media strategy so that you can post consistently while still ensuring each post has its unique value.

The first step in creating a content calendar is to decide how many days per week you want to post, then set aside time (or multiple times per day) that works best for you when writing and scheduling posts. You can use any number of tools for this: Google Calendar, iCalendar files (.ics), or Excel spreadsheets--the choice is yours! Just make sure whatever system works best for you makes sense from an organizational standpoint and an aesthetic one (iCalendar files tend not be easy on the eyes).

Create an editorial and content calendar in tandem with your Social Media Strategy.

An editorial calendar is a tool that helps you plan out your social media content. It can be used to organize posts by date, or by category, or both. The content calendar is similar but focuses more on the type of post you'll be sharing: photos? Videos? Quotes? Events? A combination of all four?

The best way to use them together is by creating one big master calendar that includes both editorial and content plans--and then using each separately as needed. If you're working with a team in your organization (or even just yourself), this will help everyone stay organized and ensure that nothing goes awry when it comes time for execution!

Research your audience and industry trends to stay ahead of the curve when creating content for your platform(s).

Research your audience and industry trends to stay ahead of the curve when it comes to creating content for your platform(s).

This step is crucial to understand who your target market is, what they want and need from you, and how they interact online. This research will help inform what type of content should be produced (e.g., video vs text posts) as well as where it should be posted on social media channels.

It's also important that you keep up-to-date with industry trends so that you're not left behind when competitors come out with new ideas or products/services!

Pinpoint which days you're most likely to post (and which days you're not).

The second step is to pinpoint which days you're most likely to post (and which days you're not). To do this, set up a calendar and schedule your social media check-ins for the next four weeks. This will help ensure that your social media posts go out on time and that you don't forget about them.

If you have multiple accounts and want to manage them all at once, consider using an app like Buffer or Hootsuite instead of scheduling individual posts in Google Calendar.

Make it easy on yourself by setting up some systems that will make it easier to post quality content on your own schedule consistently.

If you want to build a social media presence and grow your audience, it's important to get into the habit of posting regularly. But if posting isn't something you enjoy doing or feels like a chore, then chances are good that your content will suffer.

To help make things easier on yourself (and ensure consistent engagement with your audience), it's worth setting up some systems that will make it easier to consistently post quality content on your schedule. 


It's not easy to keep up with all of your social media accounts, but it's worth the effort. A well-rounded social media strategy will help you attract new customers and keep them coming back for more. In this article, we've covered some of the most important elements of creating a successful campaign--from creating a content calendar that works with your Social Media Strategy to tracking analytics so that you know what works best for each platform. Remember: consistency is key!

Facebook Marketing Strategies

Best Facebook Marketing Strategies

Facebook Marketing Strategies You Can’t Ignore

Is Your Business Making Use of These Top Facebook Marketing Strategies? Facebook trends may come and go, but one thing remains the same: your business needs best Facebook marketing strategies. Social Media Marketing is an effective form of inbound marketing. Like other social media channels, Facebook lets you connect with your audience through entertaining and informative content.

But it’s not enough to just post content on your Facebook page and hope it sticks. The ever-changing Facebook algorithm makes it difficult for your content to get prioritized in the newsfeed. Business owners are competing for their audience’s attention, and if you don’t have the right strategy, your content may get lost in the crowd.

The good news is, there are a few Facebook marketing strategies you can implement today. These strategies will help your business get noticed no matter what stage you are in your career. At MSDS we recommend all business owners active on Facebook engage in the following:

Facebook Groups

Facebook Groups are great for business! Groups are perfect for marketing because they unite people who share a common interest or goal. In other words, when it comes to lead generation, Facebook Groups set you up for success. We recommend that your business creates a Group and invite people who match your target customer. This is a great way to learn about your audience in a fun and helpful way. You can monitor the questions group members ask and respond directly.

Be sure to make your Members feel welcome. Facebook Groups help your target audience feel included. An effective way to make your Members feel special, is to welcome individual ones in a Group post with a promotional offering.

An Increase in Facebook Stories

Social Media Stories are growing in popularity. And for a good reason. 1.62 billion users visit Facebook daily, and many of them are checking their Facebook Stories. If you’re worried about your posts not getting many views, consider adding them to your Story to gain more traction. There are many fun and helpful Story ideas. From videos to quizzes, Stories are a surefire way to connect with your audience.

More Focus on Small Businesses

Facebook has seen an increase in small business owner usage, and their efforts have not gone unnoticed. According to Mark Zuckerberg, “Over the next decade, we hope to build the commerce and payments tools so that every small business has easy access to the same technology that previously only big companies have had.”

If there’s one thing small businesses need this year, it’s more support! COVID-19 has negatively impacted small business owners world-wide. The good news is there are many tools and resources at your disposal to get through these times. The best thing business owners can do during these times, is to make sure their marketing strategies are effective and go a long way. Your efforts won’t go unnoticed!

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Use Social Media Stories to Connect with Your Audience

Why Your Business Should Use Social Media Stories

Social Media Stories are temporary, mobile videos or images that appear outside your social media feed. Stories are one of the most popular social media features to date. Like all great content, social media stories exist to entertain, inform, or achieve a particular goal or outcome.

Top brands are using Instagram and Facebook Stories to connect with their audience in new ways. Social media stories are more likely to be viewed by users, especially if you regularly create video content.
Here’s an important caveat about social media stories to remember: they only last 24 hours. This time limit is a blessing and a curse. If you know how to use Stories to your advantage, then your content can create a sense of community and urgency among your follows. But why bother with social media stories at all?

Did You Know?

500 million Instagram users now use Instagram Stories every day Millennials and Gen Z users create more Instagram content than any other generation. Top brands use Instagram Stories and Posts equally
Instagram Stories have an average reach rate of 5.82%

Instagram and Facebook Stories Ideas

Stories are a great way to connect with the social media audience you already have. A large and consistent following is important, but so is nurturing your current followers. Successful Story content is informative and shareable.

Current followers are more likely to share a brand’s content when it has either a clear call to action and/or a time restraint. Since social media stories last for only twenty-four hours, it’s best to use a sense of urgency to your advantage.

The following are a few successful Instagram and Facebook Story ideas that you can implement today:

  • Contests– Remember that sense of urgency we were talking about? What better way to engage with and/or grow a new following by promoting your contest on Facebook or Instagram Stories. For contests that have a lot of instructions, consider creating a post with all the correct information and then adding that same post to your Stories.
  • Promotions- Stories are an excellent way to post limited time offerings and promotions. -Try to include a fun graphic or animation that really captures what you’re trying to sell. Remember that the CTA should be clear and easy to follow. All Stories are timed, and you don’t have a lot of time to get your story across. Be sure you know how to really sell what you’re offering.
  • Educational Content-Users want to be entertained and informed. Consider uploading a fun and short instructional video to your Story. Make sure the video relates to a trending topic relevant to your following such as marketing, COVID-19, or business tips.

No matter what you decide, Facebook and Instagram stories are a fun and easy way to boost your following. For stories that convey a lot about your company and offerings, we recommend saving the stories for your records. Instagram has a saved stories feature that appears in the “Highlights” section on your Instagram page.

Social Media Marketing: Try Out These Popular Types of Interactive Content

 Best Social Media Marketing Content Tips 

Interactive Content can help your business stand out from the crowd

There’s no getting around it, website visitors are picky about their content. From video marketing to social media optimization, quality content is a MUST.

But how do you know which content to focus on? We believe that interactive content is worth your time and investment. Visual interactive content is a surefire to keep your audience entertained and informed through the end. Interactive content is more likely to keep your audience’s attention which will do wonders for your ROI.

More importantly:

That’s right! Interactive content will boost your conversion rate significantly. And the best part is, interactive content is fun and easy for content creators and users alike.

Types of Interactive Content to Explore


While quizzes are no fun for students, they are perfect for social media users! Consider creating a fun and simple quiz to post on your social media stories. Quizzes are a great way to learn more about your audience. In return, users learn more about themselves. The results feel personal and genuine. Feel free to create humorous quizzes in addition to quizzes related to products, services, and needs.


If you have the technology and creativity, consider creating a game visitors can download or play when they visit your website. Games are a very popular form of interactive content. Sometimes the best games are simple. Whatever route you choose, your company when associated with a fun and helpful game.

Graphs & Charts

If you’re trying to sell a product or service, chances are you have a lot of data. This data could be about the research you’ve done to optimize your product or service. Maybe this data is about why your specific audience needs or is looking for your solutions. Either way, data can be long-winded and difficult to understand. An onslaught of numbers and statistics gets old as well.

Graphs and Charts help you present this information in a meaningful and visually pleasing way. It’s easier for users to process your data when presented visually. Graphs and charts also help users be more selective in the information they receive. Users can simply hover their cursor over a specific bar to get the data they’re looking for.

Motion Graphics

Like all forms of video content, motion graphics are getting a lot of attention from users. The best types of motion graphics are no longer than 2 minutes. Make sure your graphic is visually-pleasing and optimized for your website. No one wants to wait on a motion graphic that’s inappropriate or will not load.

The great part about motion graphics is you can get creative on the types of media you use. We recommend having a balance of text, images, and voice overs to keep your audience engaged and informed.

The Guide For Advertising on Instagram

How to Do Advertising on Instagram

Your Guide to Advertising on Instagram This Year

Do you remember the last time you saw an Instagram ad? Perhaps you saw one while scrolling through your feed. Advertising on Instagram is a creative and inexpensive way to grow your following and boost sales.

Instagram has over 1 billion users worldwide.  No wonder marketers have turned to Instagram for targeted advertising and other ways to grow brands. Like Facebook advertising, advertising on Instagram takes strategy. 

The photo sharing platform has come a long way since its creation in 2010. The following guide shows you, step-by-step, how to make the most out of Instagram marketing this year. While advertising on Instagram may sound intimidating, the truth is any business can create a successful Instagram ad. You just need to know the basics.

What You'll Need to Advertise on Instagram

A Facebook Business Page

For those who have experience with Facebook advertising, you're in luck! Setting up an Instagram ad is more or less the same process.

Facebook purchased Instagram in 2012 primarily because Mark Zuckerberg thought the company was a threat. This billion dollar purchase shows that Instagram is worth investing your time and resources.
While you don't need an Instagram business page to set up an Instagram ad, you do need a Facebook business page. Your Facebook business page will help you set up your Instagram ad.

Define Your Instagram Advertising Goals

Instagram ads may look simple, but the most successful ads are a result of time and hard work. If you're going to invest time and money into Instagram advertising, you might as well be strategic.
Take a look at your monthly S.M.A.R.T goal(s) and see how Instagram advertising can come into play. For example, perhaps you want your followers to view more videos as a way to improve your video marketing. If so, chances are you'll want your Instagram ad to include strong video content as a way to engage your followers.

While you don't need an Instagram business page to set up an Instagram ad, you do need a Facebook business page. Your Facebook business page will help you set up your Instagram ad.

Choose Your Instagram Ad

Your Instagram ad content is king, and nothing rules like a quality video or photo. Organic images or videos go a long way. Instagram users care about authenticity. They don't want to feel as though they are viewing one sales pitch after another while scrolling through their feed.

Below are a few Instagram Ad Design Recommendations from our partners at HubSpot:
Design recommendations Image

ratio: 1:1 Image size: 1,080 x 1,080 pixels Your image may not include more than 20% text Caption: Text only, 125 characters recommended Technical requirements

Image ratio: 1.9:1 to 1:1 Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square) Caption: Text only, max. 2,200 characters

Set Up Your Instagram Ad

As mentioned, you can set up your Instagram Ad through your business's Facebook Page. Advertising on Instagram via Facebook Business is very straightforward.

Just follow the same process as you would setting up your Facebook ad. Remember to choose the best images and copy for your ad. Facebook allows you to crop images and add relevant hashtags as needed.
Be sure you've connected your Instagram business account to Ads Manager. This is done by clicking "add account" under the listed Instagram accounts

As always, be sure to keep an eye on your ads' metrics. These metrics will help your business understand your latest's ad's strengths and weaknesses. If at first you don't succeed, never be afraid to try again!

How to Use LinkedIn Analytics

Use LinkedIn Analytics to Grow Your Following

LinkedIn rates as one of the highest professional networking sites around. What started as a career building site has since become a highlight of inbound marketing for businesses big and small. From talent acquisition to B2B marketing strategies, LinkedIn is the g0-to platform for businesses to boost their following and connect with top-leaders in their industry.

It’s important to make the most out of CRO so you can increase your revenue. Every page on your website is a golden opportunity to turn visitors into customers. The following practices outline how you can make the most out of your web content so you can grow your audience and your sales.

Company updates

As we've already mentioned, content marketers must think strategically (internal link). Fortunately, LinkedIn analytics helps you understand the data behind:

Company updates are a great way to stay connected with your followers. There are different types of updates, but they all communicate the same thing: Your company  is informed and active. A great way to stay connected with your followers is to regularly post blog updates, company news, photos, video content, and more. You can also get the conversation going by asking your followers a relevant question.
Not sure what to post? Check out these 13 smart ways to create powerful company updates on LinkedIn.
You can see how these updates are performing by signing in to your page's admin center. Just click the analytics tab in the dropdown menu and select which data you'd like to view:

Follower Analytics

With LinkedIn's follower analytics you can review the number of followers you received during a set period of time. Checking this regularly will help you modify your marketing strategy. Perhaps your Facebook page is performing better than your LinkedIn profile. This could be because you have not properly identified your LinkedIn audience.

Even though LinkedIn is similar to Facebook, Instagram, and other social media platforms, it's important to remember that LinkedIn is always professional. This is not the place to post pictures of your breakfast or family vacation. You must dress your profile for success and that includes regularly checking LinkedIn analytics.

LinkedIn analytics now helps you understand your audience by providing follower demographics. Similar to Facebook's Business Manager, these demographics help you understand why your followers are on LinkedIn and what they're looking for in terms of content. This will help you create expert updates that appeal to your followers even if these posts don't directly relate to your business. Remember you want to connect not show off. Authentic engagement will go a long way.


Don't forget about your visitors! If there's a gap between your number of visitors and followers, then you might want to rework your social media optimization plan for LinkedIn (internal link). It could be that you're targeting the wrong audience or promoting irrelevant content. Don't worry about trying to find the answers on your own. The answers are always in the data! You just need to know where to look for it.

SMO: Best LinkedIn Strategies for Small Businesses

Social Media Optimization and LinkedIn

Social Media Optimization is a key component to your overall inbound marketing strategy. Developing a LinkedIn marketing strategy should be a highlight of your social media marketing plan. With over 600 million users on LinkedIn today, you don't want to miss the opportunity to boost your following on one of social media's most well-respected platform. Let's find out how you can develop an SMO LinkedIn strategy for business.

But first the basics. Why SMO?

SMO helps you:

Some businesses need Social Proof and the best way is optimizing your Social Media status.

SMO gives CRO (Conversion rate optimization) meaning when your web visitors come to your website they need to know how you are doing, and what others say about you and your top products. Social Media gives all the answers!

Now that you're all caught up on the importance of SMO, let's dive in to how you can grow your business through LinkedIn. Whether you're a business professional looking to establish professional connections, or you're trying to grow your team, a strong LinkedIn marketing strategy can help your business soar.

Best LinkedIn Strategies for Your Business
Be sure to optimize your LinkedIn SEO so your page performs well in search engines. This will help boost organic traffic to your page. Here are a few ways to optimize your LinkedIn page for SEO:

Set Your KPI:
Setting a key performance indicator will help you stay on track of your LinkedIn marketing goals. One way to set a KPI is to take a look at your original S.M.A.R.T Goal and ask yourself how, specifically am I achieving this goal? A few things to focus on for new businesses is awareness and customer feedback.

A good LinkedIn KPI for small businesses is to regularly keep track of followers and visitors and set a definite goal on how they can be improved.

Post Relevant Content Frequently:

As a business owner, you wouldn't promote irrelevant content on your Facebook or Instagram pages, would you? Of course not! The same principle applies to LinkedIn. Company updates, photos, job opportunities, crisis management, resources, etc. are among the many helpful things you can post to your LinkedIn's company page.

But how do you know what's relevant? As usual, the secret is knowing your audience. For those who need a little extra help, LinkedIn offers a helpful tool called: Content Suggestions.

This helps you narrow down your target audience based on industry, location, and seniority.  Soon you'll discover via articles and videos what your audience cares about the most. The best part is you can refine your search at any time so there's no need to feel limited.

Remember that all successful marketing strategies have to be tested, analyzed, and determined based on your audience's likes and needs. One of the best things you can do for your LinkedIn strategy is to be adaptable. Don't expect perfection from the get go. Even the experts have to reassess current and past mistakes. The worst thing you can do is nothing at all.

Now get out there and start connecting!